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Principal Components of a Macro-Environment - 🧠 ANSWER ✔✔1: Political
Factors
2: Economic Conditions in general environment
3: Sociocultural Forces
4: Technological Factors
5: Environmental Factors
, 6: Legal/Regulatory Conditions
(PESTEL)
Political Factors - 🧠 ANSWER ✔✔Matters such as tax policy, fiscal policy,
tariffs, political climate, and strength of institutions (federal banking
system).
Economic Conditions - 🧠 ANSWER ✔✔General economic climate and
specific factors like interest rates, exchange rates, inflation rate,
unemployment rate, rate of economic growth, trade deficits/surpluses,
savings rates, and per-capita domestic product.
Sociocultural Forces - 🧠 ANSWER ✔✔Societal values, attitudes, cultural
influences, and lifestyles that impact demand for particular goods and
services, as well as demographic factors such as population size, growth
rate, and age distribution. Vary by location and change over time
Technological Factors - 🧠 ANSWER ✔✔Pace of technological change and
technical developments that have the potential for wide-ranging effects on
society, such as genetic engineering, nanotechnology, and solar energy
technology.