CADS 2000 EXAM 3 QUESTIONS WITH VERIFIED
ACCURATE ANSWERS
What types of products for consumers become attached to? - Answers - the ones they
consume
What does consumer involvement refer to? - Answers - the degree of information
processes or the extent of importance that a consumer attaches to the purchase of a
product or brand
What happens when the desire to obtain knowledge about a product/brand is activated
and the consumer's involvement is increase? - Answers - the consumers will more likely
pay more attention to ads and focus on product/brand-related information.
When does consumer involvement increase? - Answers - if there is a perceived link
between the product/brand and the consumer's needs, goals, and values.
What is the goal of marketing? - Answers - to turn inertia into passion
What are the components of consumer involvement? - Answers - sign value (self
concept), personal interest, perceived risks, bad purchase probability, pleasure value.
What are the five components of consumer decision making process? - Answers -
problem recognition, information search, evaluation of alternatives, product choice,
outcomes.
What is involved in problem recognition? - Answers - need recognition and opportunity
recognition
What is involved in information search? - Answers - importance of purchase (risk), prior
knowledge, information availability, demographics
What is involved in evaluation of alternatives? - Answers - evaluative criteria, evoked
set, consideration set
What is involved in outcomes? - Answers - post purchase evaluation, cognitive
dissonance
What are the types of consumer buying decisions? - Answers - routine response
behavior, limited decision making, extensive decision making
What type of consumer buying decision has the least involvement? - Answers - routine
response behavior
, What type of consumer buying decision has the most involvement? - Answers -
extensive decision making
What is the nominal decision making process? - Answers - problem recognition -
selective, information search - limited internal, purchase, post purchase- no dissonance
and very limited evaluation.
What is the limited decision making process? - Answers - problem recognition - generic,
information search - internal and limited external, alternative evaluation - few attributes,
simple decision rules, and few alternatives; purchase, post purchase - no dissonance
and limited evaluation.
What is the extended decision making process? - Answers - problem recognition -
generic, information search - internal and external, alternative evaluation - many
attributes, complex decision rules, and many alternatives; purchase, post purchase -
dissonance, and complex evaluation.
What are strategies to increase consumer involvement? - Answers - create useful
content, create a consumer experience, appeal to the hedonic (emotions, fantasies,
etc.), humanize the brand, build a bond with consumers (personalize customer
communications, engage via social media, listen to consumers), embrace consumers as
producers and co-designers.
What is a target market? - Answers - a specific group of consumers to whom the
business wants to sell its products or services.
What does TAM stand for? - Answers - total available market - how bug is the universe
What does SAM stand for? - Answers - SAM - how many can I reach with my sales
channel
What does a target market pertain to? - Answers - who will be the most likely buyers
What does penetrated market refer to? - Answers - your existing user base
What is the criteria for effective targeting (commonly used)? - Answers - identifiable,
sizable, stable and growing, accessible, congruent with the company's objectives and
resources.
What is market segmentation? - Answers - the process of dividing a market of potential
customers into groups, or segments.
What are the segments composed of? - Answers - consumers who will respond similarly
to marketing strategies and who share similar characteristics.
ACCURATE ANSWERS
What types of products for consumers become attached to? - Answers - the ones they
consume
What does consumer involvement refer to? - Answers - the degree of information
processes or the extent of importance that a consumer attaches to the purchase of a
product or brand
What happens when the desire to obtain knowledge about a product/brand is activated
and the consumer's involvement is increase? - Answers - the consumers will more likely
pay more attention to ads and focus on product/brand-related information.
When does consumer involvement increase? - Answers - if there is a perceived link
between the product/brand and the consumer's needs, goals, and values.
What is the goal of marketing? - Answers - to turn inertia into passion
What are the components of consumer involvement? - Answers - sign value (self
concept), personal interest, perceived risks, bad purchase probability, pleasure value.
What are the five components of consumer decision making process? - Answers -
problem recognition, information search, evaluation of alternatives, product choice,
outcomes.
What is involved in problem recognition? - Answers - need recognition and opportunity
recognition
What is involved in information search? - Answers - importance of purchase (risk), prior
knowledge, information availability, demographics
What is involved in evaluation of alternatives? - Answers - evaluative criteria, evoked
set, consideration set
What is involved in outcomes? - Answers - post purchase evaluation, cognitive
dissonance
What are the types of consumer buying decisions? - Answers - routine response
behavior, limited decision making, extensive decision making
What type of consumer buying decision has the least involvement? - Answers - routine
response behavior
, What type of consumer buying decision has the most involvement? - Answers -
extensive decision making
What is the nominal decision making process? - Answers - problem recognition -
selective, information search - limited internal, purchase, post purchase- no dissonance
and very limited evaluation.
What is the limited decision making process? - Answers - problem recognition - generic,
information search - internal and limited external, alternative evaluation - few attributes,
simple decision rules, and few alternatives; purchase, post purchase - no dissonance
and limited evaluation.
What is the extended decision making process? - Answers - problem recognition -
generic, information search - internal and external, alternative evaluation - many
attributes, complex decision rules, and many alternatives; purchase, post purchase -
dissonance, and complex evaluation.
What are strategies to increase consumer involvement? - Answers - create useful
content, create a consumer experience, appeal to the hedonic (emotions, fantasies,
etc.), humanize the brand, build a bond with consumers (personalize customer
communications, engage via social media, listen to consumers), embrace consumers as
producers and co-designers.
What is a target market? - Answers - a specific group of consumers to whom the
business wants to sell its products or services.
What does TAM stand for? - Answers - total available market - how bug is the universe
What does SAM stand for? - Answers - SAM - how many can I reach with my sales
channel
What does a target market pertain to? - Answers - who will be the most likely buyers
What does penetrated market refer to? - Answers - your existing user base
What is the criteria for effective targeting (commonly used)? - Answers - identifiable,
sizable, stable and growing, accessible, congruent with the company's objectives and
resources.
What is market segmentation? - Answers - the process of dividing a market of potential
customers into groups, or segments.
What are the segments composed of? - Answers - consumers who will respond similarly
to marketing strategies and who share similar characteristics.
