Worthiness - Answers sobriety, propriety of dress, incorporation of priests and other dignitaries,
endorsement of moral authorities, evidence of previous underserved suffering
Unity - Answers uniforms, marching or dancing in unison, chanting slogans, singing, cheering, linking
of arms, wearing or bearing of common symbols, direct affirmation of a common program or identity
Numbers - Answers filling of public space, presentation of petitions, representations of multiple units
(e.g., neighborhood associations), direct claims of numerical support by means of polls, membership
inscriptions, and financial contributions
Commitment - Answers persistence in costly or risky activity, declarations of readiness to persevere,
resistance to attack
Social movements (according to Tilly) - Answers sustained challenge to power holders in the name of
a population living under the jurisdiction of those power holders by means of repeated public displays
of that populations worthiness, unity, numbers, and commitment
what does WUNC stand for - Answers worthiness, unity, numbers, commitment
how does WUNC work - Answers A way to evaluate social movements
- strength = worthiness x unity x numbers x commitment
- If one of these things is at 0, it's not going to work out/this isn't a strong social movement
- The higher one of these is, the more it can help the other
What social movements aren't - Answers Civic associations, Religious clubs/orgs, Trends/moments,
Trade unions, Collective behavior, Protests
are protests social movements - Answers no, People will protest in the name of a social movement,
but it is not a social movement
what do social movements need - Answers networks of informal interaction and shared beliefs and
solidarity
WEIRD acronym - Answers western, educated, industrial, rich, democratic
o How we talk about social movements are often racialized/classed/stratified by region
t/f: People are more likely to take an action or participate in an activity than join an organization -
Answers true
t/f: People sympathetic to social movements often give money, energy, or time - Answers true
t/f: Participating in a social movement doesn't require an ask and negotiation - Answers false
Frame alignment - Answers o The process of linking individual orientations and SMO orientations,
such that individual interests, values, and beliefs and SMO activities, goals, and ideology are aligned
o Outside of SMOs, also known as marketing
What is a "frame" - Answers o boundary, an articulation mechanism
o Defining what is inside and what is outside
o The medium in which they are expressing
o Function lies picture frames, focusing attention on what is "in-frame"
examples of a frame - Answers - Speech
- Poem
- Tweet
- Artistic drawing
- Protest
- Message
- News article
- Video
- Any place/way you can articulate anything
frame bridging - Answers linking two or more ideologically congruent but structurally unconnected
frames regarding an issue
what type of frame alignment is Bernie Sanders linking the military budget to affordable housing and
housing crisis - Answers frame bridging
Frame amplification - Answers The embellishment, crystallization, and invigoration of selected values,
beliefs, and understandings so that they are more salient and dominant than other existing values i.
Giving something a larger voice
what type of frame alignment is saying: "you'll die of old age, we'll die of climate change" - Answers
frame amplification