4/3/26, 9:32 AM MGT 6311 - Final Exam
MGT 6311 - Final Exam MOST RECENT EXAM 2026-2027 ACTUAL
COMPLETE REAL EXAM QUESTIONS AND CORRECT ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+ / NEWEST EXAM /JUST
RELEASED!! MGT 6311 ACTUAL FINAL EXAM
Youtube Stats
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos
- Explainers
- Product Demos
- How-Tos
- Testimonials
s/ 1/40
,4/3/26, 9:32 AM MGT 6311 - Final Exam
Video Stats
>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views
A video is considered a view on Facebook if it runs for at least 3 seconds
Impact on Video on email
Including video in email increase consumer engagement and has an overall
positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
s/ 2/40
,4/3/26, 9:32 AM MGT 6311 - Final Exam
Impact of Video on Websites
Video has a roughly 100% increase in conversion rates
Online Video Stats
- online videos will account for 80% of all consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with
their friends and peers
- 85% of the US internet audience watches videos online.
Mobile Implementation
- Mobile Advertising: These include mobile SMS ads, display ads on third
party mobile sites, paid search ads, display ads within applications and push
notifications.
- Mobile-Based Offers: Marketers can send a text message to opted-in
consumers containing a promotional message that encourages a click to
the brand's website.
- Mobile Loyalty: Making loyalty programs smartphone accessible
- Mobile Ticketing: Such as movie, airline and concert tickets
purchased/used on a mobile device
- Text to Win: Including a call to action in the brand's website to collect email
addresses and encourage the visitor to begin or continue their buyer
journey
s/ 3/40
, 4/3/26, 9:32 AM MGT 6311 - Final Exam
Mobile Implementation Best Practices
- Avoid Spam: Ensure opt in communication to avoid a negative brand perception
- Relevance: The content and promotions provided to consumers need to be
relevant to where they are in the buyer journey
- Easy Interaction: UX is critical as consumers have low patience, and high
expectations
- Addressability: provide as personalized an experience for each consumer as
possible
Geo-Targeting: We want to be cognizant of location specific marketing
capabilities that we can use to engage consumers at specific points
- Integration: Leverage information and functionality across platforms to
provide the best customer experience
Email Marketing
Email marketing is defined as a type of direct digital marketing that uses
electronic mail as the marketing communication delivery method. It is also a
permission-based channel for communicating with prospects and
customers.
Email Stats
- 92% of adults who are online use email
- Email has the highest conversion rate at 66% when compared to social, direct
mail etc
- Click-to-open rate of 8.9%
s/ 4/40
MGT 6311 - Final Exam MOST RECENT EXAM 2026-2027 ACTUAL
COMPLETE REAL EXAM QUESTIONS AND CORRECT ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+ / NEWEST EXAM /JUST
RELEASED!! MGT 6311 ACTUAL FINAL EXAM
Youtube Stats
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos
- Explainers
- Product Demos
- How-Tos
- Testimonials
s/ 1/40
,4/3/26, 9:32 AM MGT 6311 - Final Exam
Video Stats
>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views
A video is considered a view on Facebook if it runs for at least 3 seconds
Impact on Video on email
Including video in email increase consumer engagement and has an overall
positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
s/ 2/40
,4/3/26, 9:32 AM MGT 6311 - Final Exam
Impact of Video on Websites
Video has a roughly 100% increase in conversion rates
Online Video Stats
- online videos will account for 80% of all consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with
their friends and peers
- 85% of the US internet audience watches videos online.
Mobile Implementation
- Mobile Advertising: These include mobile SMS ads, display ads on third
party mobile sites, paid search ads, display ads within applications and push
notifications.
- Mobile-Based Offers: Marketers can send a text message to opted-in
consumers containing a promotional message that encourages a click to
the brand's website.
- Mobile Loyalty: Making loyalty programs smartphone accessible
- Mobile Ticketing: Such as movie, airline and concert tickets
purchased/used on a mobile device
- Text to Win: Including a call to action in the brand's website to collect email
addresses and encourage the visitor to begin or continue their buyer
journey
s/ 3/40
, 4/3/26, 9:32 AM MGT 6311 - Final Exam
Mobile Implementation Best Practices
- Avoid Spam: Ensure opt in communication to avoid a negative brand perception
- Relevance: The content and promotions provided to consumers need to be
relevant to where they are in the buyer journey
- Easy Interaction: UX is critical as consumers have low patience, and high
expectations
- Addressability: provide as personalized an experience for each consumer as
possible
Geo-Targeting: We want to be cognizant of location specific marketing
capabilities that we can use to engage consumers at specific points
- Integration: Leverage information and functionality across platforms to
provide the best customer experience
Email Marketing
Email marketing is defined as a type of direct digital marketing that uses
electronic mail as the marketing communication delivery method. It is also a
permission-based channel for communicating with prospects and
customers.
Email Stats
- 92% of adults who are online use email
- Email has the highest conversion rate at 66% when compared to social, direct
mail etc
- Click-to-open rate of 8.9%
s/ 4/40
