PRSA APR Exam Practice Questions |
100% Correct Answers | Grade A+
• Controlled Message Channels . Answer: ads, paid programs, speeches,
employee newsletters, blogs. Doesn't have the credibility of controlled
media.
• Situational Theory of Publics . Answer: Situational publics arise when
there's a situation that affects customers. These publics become active or
passive. Active Publics are aware of what the orgainzation did and work
together to take action. Passive recognize the situation but won't take
action. Public behavior depends on problem recognition, constraint
recognition-the obstacles that constrain the ability to take action, and
level of Involvement-the extent to which people connect themselves to a
situation.
• What is PR? . Answer: the management function that establishes and
maintains mutually beneficial relationships between an organization and
the publics on whom its success or failure depend
• How does PR earn public understanding and acceptance? . Answer: PR
fosters and maintains relationships by finding common interests. Failure
stems from communication breakdown.
• What is the social significance of PR? . Answer: American business
gave birth to PR. Business created the conditions for PR to develop.
• 5 Competencies of PR . Answer: 1. Trusted counsel — Advise and
anticipate.
2. Internal communication — Engage employees and build trust.
3. Media relations — Develop public trust and support by working
through journalists and bloggers.
4. Community relations — Establish public trust and support by working
with community groups.
, 5. External communication to customers/stakeholders/investors — Build
public trust and support.
• PR 4-Step Process . Answer: RPIE
• 3 Other PR Duties . Answer: Publicity & Special Events
Issues Management
Crisis Management
• Brand . Answer: Product or service distinguished from others
• Community Relations . Answer: Building relationships with
constituent publics such as schools, charities, clubs and activist interests
of the neighborhoods or metropolitan area(s) where an organization
operates.
• Controlled communication channels . Answer: Communication
channels, media and tools that are under direct control of the sender.
Examples include paid advertising, newsletters, brochures, some types
of emails, organizational websites and blogs, leaflets, organizational
broadcasts and podcasts, intranets, teleconferences and
videoconferences, meetings, speeches, and position papers.
• Crisis Communication . Answer: Protecting or defending an
organization facing a public challenge to its reputation.
• Financial Relations . Answer: Fostering relationships with investor
publics. Those include shareholders/stockholders, potential investors,
financial analysts, the financial markets (such as the stock exchanges
and commodities exchanges), and the Securities and Exchange
Commission. Also known as investor relations or shareholder relations.
• Goodwill . Answer: the value of a business' intangible assets
100% Correct Answers | Grade A+
• Controlled Message Channels . Answer: ads, paid programs, speeches,
employee newsletters, blogs. Doesn't have the credibility of controlled
media.
• Situational Theory of Publics . Answer: Situational publics arise when
there's a situation that affects customers. These publics become active or
passive. Active Publics are aware of what the orgainzation did and work
together to take action. Passive recognize the situation but won't take
action. Public behavior depends on problem recognition, constraint
recognition-the obstacles that constrain the ability to take action, and
level of Involvement-the extent to which people connect themselves to a
situation.
• What is PR? . Answer: the management function that establishes and
maintains mutually beneficial relationships between an organization and
the publics on whom its success or failure depend
• How does PR earn public understanding and acceptance? . Answer: PR
fosters and maintains relationships by finding common interests. Failure
stems from communication breakdown.
• What is the social significance of PR? . Answer: American business
gave birth to PR. Business created the conditions for PR to develop.
• 5 Competencies of PR . Answer: 1. Trusted counsel — Advise and
anticipate.
2. Internal communication — Engage employees and build trust.
3. Media relations — Develop public trust and support by working
through journalists and bloggers.
4. Community relations — Establish public trust and support by working
with community groups.
, 5. External communication to customers/stakeholders/investors — Build
public trust and support.
• PR 4-Step Process . Answer: RPIE
• 3 Other PR Duties . Answer: Publicity & Special Events
Issues Management
Crisis Management
• Brand . Answer: Product or service distinguished from others
• Community Relations . Answer: Building relationships with
constituent publics such as schools, charities, clubs and activist interests
of the neighborhoods or metropolitan area(s) where an organization
operates.
• Controlled communication channels . Answer: Communication
channels, media and tools that are under direct control of the sender.
Examples include paid advertising, newsletters, brochures, some types
of emails, organizational websites and blogs, leaflets, organizational
broadcasts and podcasts, intranets, teleconferences and
videoconferences, meetings, speeches, and position papers.
• Crisis Communication . Answer: Protecting or defending an
organization facing a public challenge to its reputation.
• Financial Relations . Answer: Fostering relationships with investor
publics. Those include shareholders/stockholders, potential investors,
financial analysts, the financial markets (such as the stock exchanges
and commodities exchanges), and the Securities and Exchange
Commission. Also known as investor relations or shareholder relations.
• Goodwill . Answer: the value of a business' intangible assets
