PRSA APR Exam Practice Questions | 100%
Correct Answers | A+ Guide
• Representative sample -✓✓Number needed to be representative of the
universe. Any universe that is 100,000 or more requires a sample of 384
• 10-K -✓✓Annual Report must file 60 days after close of companies
fiscal year
• 10-Q -✓✓Quarterly financial Report containing unaudited data-filed
35 days after close of first three fiscal quarters
• 95% Confidence level -✓✓If the same survey were given repeatedly
95% of the time the results would be the same, falling within the same
margin of error
• 8-K -✓✓information that needs to be public documented through the
SEC-a news release can be qualified. Can triggered by a reporter
questions for information that has not been issued publicly. Publically
traded organization and/or regulated. Mnemonic: "kant" wait-
information
• Margin of error -✓✓The range, plus or minus, within which results can
vary (the larger the sample the lower the margin of error)
• Proxy Statement (Form Def 14A) -✓✓invitation or agenda at for
shareholders to advertise the annual meeting. Can cover-proposals for
new board members, directors or executives' salaries, bonus and option
plans for directors, and declarations by company management.
• Benchmark Survey -✓✓Survey that is taken of a large target audience
prior to a campaign. Research after campaign can be measured against
this
, • Cluster Sample -✓✓People who are grouped or clustered by something
they have in common
• Content analysis -✓✓Study of publications, print and electronic media
reports to measure and evaluate news coverage of an organization, its
people or activities. Attempt to objectively code and describe the content
of communication.
• Depth interviews -✓✓One-on-one interviews with key respondents
• Focus group -✓✓Informal give-and-take sessions in a controlled
environment with a small group of people.(Qualitative)
• Formal methods -✓✓Research that includes the systematic gathering
of scientifically measurable data from representative. samples. Mail
survey, telephone survey (Quantitative)
• Informal methods -✓✓Exploratory research that is not gathered from
scientifically represented samples (focus groups, key influencers,
letters/complaints received
• Regulation Fair Disclosure (2000) -✓✓all publicly traded companies
disclose material information to all investors at the same time (at all
levels)
• Insider Trading Study (1963) -✓✓Encourages timely disclosure of
"material information"
• Rule 5c (Security Act of 1933) -✓✓Gag period-registration of
securities and led to embargo of publicity materials during a specific
timeframe (90 days from registration becomes effective) Think-high 5
for keeping your mouth shut ;)
Correct Answers | A+ Guide
• Representative sample -✓✓Number needed to be representative of the
universe. Any universe that is 100,000 or more requires a sample of 384
• 10-K -✓✓Annual Report must file 60 days after close of companies
fiscal year
• 10-Q -✓✓Quarterly financial Report containing unaudited data-filed
35 days after close of first three fiscal quarters
• 95% Confidence level -✓✓If the same survey were given repeatedly
95% of the time the results would be the same, falling within the same
margin of error
• 8-K -✓✓information that needs to be public documented through the
SEC-a news release can be qualified. Can triggered by a reporter
questions for information that has not been issued publicly. Publically
traded organization and/or regulated. Mnemonic: "kant" wait-
information
• Margin of error -✓✓The range, plus or minus, within which results can
vary (the larger the sample the lower the margin of error)
• Proxy Statement (Form Def 14A) -✓✓invitation or agenda at for
shareholders to advertise the annual meeting. Can cover-proposals for
new board members, directors or executives' salaries, bonus and option
plans for directors, and declarations by company management.
• Benchmark Survey -✓✓Survey that is taken of a large target audience
prior to a campaign. Research after campaign can be measured against
this
, • Cluster Sample -✓✓People who are grouped or clustered by something
they have in common
• Content analysis -✓✓Study of publications, print and electronic media
reports to measure and evaluate news coverage of an organization, its
people or activities. Attempt to objectively code and describe the content
of communication.
• Depth interviews -✓✓One-on-one interviews with key respondents
• Focus group -✓✓Informal give-and-take sessions in a controlled
environment with a small group of people.(Qualitative)
• Formal methods -✓✓Research that includes the systematic gathering
of scientifically measurable data from representative. samples. Mail
survey, telephone survey (Quantitative)
• Informal methods -✓✓Exploratory research that is not gathered from
scientifically represented samples (focus groups, key influencers,
letters/complaints received
• Regulation Fair Disclosure (2000) -✓✓all publicly traded companies
disclose material information to all investors at the same time (at all
levels)
• Insider Trading Study (1963) -✓✓Encourages timely disclosure of
"material information"
• Rule 5c (Security Act of 1933) -✓✓Gag period-registration of
securities and led to embargo of publicity materials during a specific
timeframe (90 days from registration becomes effective) Think-high 5
for keeping your mouth shut ;)
