PRSA APR Exam Practice Questions
2026 | 100% Accurate
• You are the public relations manager at a automotive manufacturer,
reporting to the company president. Your company is about to announce
an expansion, which will be a major economic boost for the community,
at a press conference. Your boss would like to share some additional
details about the acquisition "off the record" with several community
partners following the press conference at a VIP event, which some
media may attend. What counsel would you offer your boss?
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that
what we share is off the record
3. It is acceptable to share these details if reporters do not attend the
event
4. You should never share things off the record unless you really want it
t get out -✓✓4. You should never share things off the record unless you
really want it t get out
(EPR p.231)
• Which of the following two statements are correct in order for you to
use these photos in ads?
A. The company hired and paid the photographer for the professional
event photos and owns them for future use.
B. These photos can only be used if the photographer has provided
written permission to reproduce the event photos beyond the original
purpose of an internal newsletter.
,C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their
family members would need to have signed releases to be used in the ads
-✓✓B. These photos can only be used if the photographer has provided
written permission to reproduce the event photos beyond the original
purpose of an internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298:
Photo Releases and Page 302: Photography and Artwork.
• As the internal communications officer of a large corporation, You've
discovered numerous unofficial newsletters being published and emailed
to 3,000 employees without your knowledge. On further investigation
you discover in each newsletter a national ad appeared with the
copyright symbol listed, but with digital modifications made to each ad
changing the color and size. What three significant copyright laws were
violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory
Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act
(DMCA), and Copyright Infringement. -✓✓E. Trademark, Digital
Millennium Copyright Act (DMCA), and Copyright Law.
(APR Study Guide, pgs. 105-107)
,• You assign your intern the job of finding a royalty free image to
illustrate a blog. She brings back a great photo - it's from BING images.
What law do you talk to her about?
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel -✓✓A. the image on Bing may be copyrighted,
you need to show her how to check.
Plagiarism is when you pass off someone's else's work as your own or
without attribution; Slavish copyright is when you copy word for word,
and defamation-libel is when you disseminate a public falsehood about a
person or organization.
• Jonah Lehrer, the 31 year old wunderkind author of Imagine, was
recently fired from the New Yorker. He was caught for several
violations - made up quotes including one attributed to Bob Dylan. A
Dylan scholar hounded him for the source and Jonah had to confess he
made it up. The publisher of Wired.com hired a journalism professor to
review his work for authenticity. The professor discovered Lehrer
paraphrased without attribution and some of his conclusions were found
to be from the work of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book -✓✓Correct
answer: C.
a is unethical, b is plagiarism.
, • Your new employee forgot to get an intern to sign a release form for
her photo for the annual report. He also secretly recorded a phone
conversation with a client that he was afraid would turn confrontational.
As you debate whether to keep this employee in your agency, you have
him write an essay on which of the following torts? Choose 2.
A) Public disclosure
B) False Light
C) Intrusion
D) Appropriation -✓✓Correct answer - C & D.
Secretly recording a conversation is a violation of intrusion and using a
person's image or name without their permission is Appropriation.
a is embarrassing facts or pictures that come out in public and B is when
a truthful statement is out of context and puts a person or organization in
a misleading context.
• Your public relations department wants to share a magazine article
from another nonprofit organization with your members. For which of
the following scenarios would you need to obtain permission from the
copyright owner to share the article? (Choose 3.)
A) If you email the article to the members of your organization
B) If you send the members of your organization a link to the article on
the other organization's website
C) If you distribute the article to the members of your organization at its
annual meeting
D) If you reprint the article in your organization's newsletter -✓✓A, C,
D
[From Cutlip & Center's Effective Public Relations, 11th ed., p. 140]
• While looking for material for the next round of commercials, a
campaign staffer hands you a transcript containing unflattering
2026 | 100% Accurate
• You are the public relations manager at a automotive manufacturer,
reporting to the company president. Your company is about to announce
an expansion, which will be a major economic boost for the community,
at a press conference. Your boss would like to share some additional
details about the acquisition "off the record" with several community
partners following the press conference at a VIP event, which some
media may attend. What counsel would you offer your boss?
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that
what we share is off the record
3. It is acceptable to share these details if reporters do not attend the
event
4. You should never share things off the record unless you really want it
t get out -✓✓4. You should never share things off the record unless you
really want it t get out
(EPR p.231)
• Which of the following two statements are correct in order for you to
use these photos in ads?
A. The company hired and paid the photographer for the professional
event photos and owns them for future use.
B. These photos can only be used if the photographer has provided
written permission to reproduce the event photos beyond the original
purpose of an internal newsletter.
,C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their
family members would need to have signed releases to be used in the ads
-✓✓B. These photos can only be used if the photographer has provided
written permission to reproduce the event photos beyond the original
purpose of an internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298:
Photo Releases and Page 302: Photography and Artwork.
• As the internal communications officer of a large corporation, You've
discovered numerous unofficial newsletters being published and emailed
to 3,000 employees without your knowledge. On further investigation
you discover in each newsletter a national ad appeared with the
copyright symbol listed, but with digital modifications made to each ad
changing the color and size. What three significant copyright laws were
violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory
Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act
(DMCA), and Copyright Infringement. -✓✓E. Trademark, Digital
Millennium Copyright Act (DMCA), and Copyright Law.
(APR Study Guide, pgs. 105-107)
,• You assign your intern the job of finding a royalty free image to
illustrate a blog. She brings back a great photo - it's from BING images.
What law do you talk to her about?
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel -✓✓A. the image on Bing may be copyrighted,
you need to show her how to check.
Plagiarism is when you pass off someone's else's work as your own or
without attribution; Slavish copyright is when you copy word for word,
and defamation-libel is when you disseminate a public falsehood about a
person or organization.
• Jonah Lehrer, the 31 year old wunderkind author of Imagine, was
recently fired from the New Yorker. He was caught for several
violations - made up quotes including one attributed to Bob Dylan. A
Dylan scholar hounded him for the source and Jonah had to confess he
made it up. The publisher of Wired.com hired a journalism professor to
review his work for authenticity. The professor discovered Lehrer
paraphrased without attribution and some of his conclusions were found
to be from the work of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book -✓✓Correct
answer: C.
a is unethical, b is plagiarism.
, • Your new employee forgot to get an intern to sign a release form for
her photo for the annual report. He also secretly recorded a phone
conversation with a client that he was afraid would turn confrontational.
As you debate whether to keep this employee in your agency, you have
him write an essay on which of the following torts? Choose 2.
A) Public disclosure
B) False Light
C) Intrusion
D) Appropriation -✓✓Correct answer - C & D.
Secretly recording a conversation is a violation of intrusion and using a
person's image or name without their permission is Appropriation.
a is embarrassing facts or pictures that come out in public and B is when
a truthful statement is out of context and puts a person or organization in
a misleading context.
• Your public relations department wants to share a magazine article
from another nonprofit organization with your members. For which of
the following scenarios would you need to obtain permission from the
copyright owner to share the article? (Choose 3.)
A) If you email the article to the members of your organization
B) If you send the members of your organization a link to the article on
the other organization's website
C) If you distribute the article to the members of your organization at its
annual meeting
D) If you reprint the article in your organization's newsletter -✓✓A, C,
D
[From Cutlip & Center's Effective Public Relations, 11th ed., p. 140]
• While looking for material for the next round of commercials, a
campaign staffer hands you a transcript containing unflattering
