Global Business, 6th Edition by Mike Peng
SOLUTIONS MANUAL
✔ Review Questions
✔ Critical Discussion Questions
✔ Case-Based Questions & Case Insights
✔ Global Action / Application Questions
✔ Chapter Objectives & Key Concepts Coverage
✔ Discussion Activities & Assignments
✔ Real-World Business Cases & Scenarios
✔ Analytical & Conceptual Questions
Includes All Chapters (1 to 17)
, Instructor Manual: Peng, Global Business, 6e, ©2027, 9798214054063; Chapter 1: Introduction
Instructor Manual
PENG, GLOBAL BUSINESS, 6E, ©2027, 9798214054063; CHAPTER 1: INTRODUCTION
TABLE OF CONTENTS
Purpose and Perspective of the Chapter ........................................................................... 2
Chapter Objectives ............................................................................................................... 2
Complete List of Chapter Activities and Assessments ..................................................... 3
What's New in This Chapter ................................................................................................ 3
Opening Case Discussion: The Globalization of Sports .................................................... 3
Chapter Outline .................................................................................................................... 4
Additional Activities and Assignments .............................................................................. 15
Review Questions .......................................................................................................................15
Critical Discussion Questions ..................................................................................................17
Global Action .............................................................................................................................. 18
Closing Case Discussion: Trade Wars ................................................................................... 18
Appendix ..............................................................................................................................19
Generic Rubrics .......................................................................................................................... 19
Standard Writing Rubric........................................................................................................... 20
Standard Discussion Rubric .....................................................................................................21
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or 1
duplicated, or posted to a publicly accessible website, in whole or in part.
, Instructor Manual: Peng, Global Business, 6e, ©2027, 9798214054063; Chapter 1: Introduction
PURPOSE AND PERSPECTIVE OF THE CHAPTER
The purpose of this chapter is to establish foundational knowledge for understanding
global business by introducing core concepts, frameworks, and contemporary
challenges that shape international commerce. Students will explore the distinction
between traditional international business and global business, recognizing that
modern business encompasses both cross-border activities and domestic operations
affected by global forces. The chapter presents a unified analytical framework
centered on one fundamental question: What determines the success and failure of
firms around the globe? This framework employs two core perspectives—the
institution-based view focusing on formal and informal rules governing business, and
the resource-based view examining firm-specific capabilities and resources.
Additionally, students will examine globalization as a pendulum-like process subject
to periodic swings between integration and fragmentation, while developing critical
thinking skills through contemporary debates including globalization versus
deglobalization and just-in-time versus just-in-case management approaches. The
chapter emphasizes practical applications for career development in an increasingly
interconnected yet uncertain global economy.
CHAPTER OBJECTIVES
After studying this chapter, you should be able to:
1-1 Outline the concepts of international business and global business.
1-2 Identify the reason why it is important to study global business.
1-3 State one fundamental question and two core perspectives in the study of global
business.
1-4 Describe globalization, semiglobalization, and risk management.
1-5 Participate in two leading debates concerning global business.
1-6 Draw implications for action.
1-7 Follow the structure of the discipline and the book.
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or 2
duplicated, or posted to a publicly accessible website, in whole or in part.
, Instructor Manual: Peng, Global Business, 6e, ©2027, 9798214054063; Chapter 1: Introduction
COMPLETE LIST OF CHAPTER ACTIVITIES AND ASSESSMENTS
The following table organizes activities and assessments by objective, so that you can
see how all this content relates to objectives and make decisions about which
content you would like to emphasize in your class based on your objectives. For
additional guidance, refer to the Teaching Online Guide.
Chapter Activity/Assessment Source (i.e., PPT Duration
Objective slide, Workbook)
LO4 Discussion Activity 1 PPT Slide 22-23 10 min
LO5 Polling Activity PPT slide 25 5 min
LO5 Discussion Activity 2 PPT Slide 29-30 10 min
[return to top]
WHAT'S NEW IN THIS CHAPTER
The following elements are improvements in this chapter from the previous edition:
• Opening case: The globalization of sports
• In focus 1.2: Corporate diplomacy in the age of uncertainty
• In focus 1.3: McDonald’s enters and exits Russia
• Closing case: Trade wars
[return to top]
OPENING CASE DISCUSSION: THE GLOBALIZATION OF SPORTS
Why are firms such as Amazon, Apple, NBC, and Netflix and sports leagues such as
the English Premier League, Indian Premier League, NBA, and NFL interested in
competing around the world? Why are they not satisfied being successful at home?
What capabilities do they have? How do they deal with various rules of the game
governing broadcasting and sports in different countries? What determines their
success and failure around the world? What determines their success and failure
around the world? This book will address these and other important questions.
[return to top]
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or 3
duplicated, or posted to a publicly accessible website, in whole or in part.
SOLUTIONS MANUAL
✔ Review Questions
✔ Critical Discussion Questions
✔ Case-Based Questions & Case Insights
✔ Global Action / Application Questions
✔ Chapter Objectives & Key Concepts Coverage
✔ Discussion Activities & Assignments
✔ Real-World Business Cases & Scenarios
✔ Analytical & Conceptual Questions
Includes All Chapters (1 to 17)
, Instructor Manual: Peng, Global Business, 6e, ©2027, 9798214054063; Chapter 1: Introduction
Instructor Manual
PENG, GLOBAL BUSINESS, 6E, ©2027, 9798214054063; CHAPTER 1: INTRODUCTION
TABLE OF CONTENTS
Purpose and Perspective of the Chapter ........................................................................... 2
Chapter Objectives ............................................................................................................... 2
Complete List of Chapter Activities and Assessments ..................................................... 3
What's New in This Chapter ................................................................................................ 3
Opening Case Discussion: The Globalization of Sports .................................................... 3
Chapter Outline .................................................................................................................... 4
Additional Activities and Assignments .............................................................................. 15
Review Questions .......................................................................................................................15
Critical Discussion Questions ..................................................................................................17
Global Action .............................................................................................................................. 18
Closing Case Discussion: Trade Wars ................................................................................... 18
Appendix ..............................................................................................................................19
Generic Rubrics .......................................................................................................................... 19
Standard Writing Rubric........................................................................................................... 20
Standard Discussion Rubric .....................................................................................................21
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or 1
duplicated, or posted to a publicly accessible website, in whole or in part.
, Instructor Manual: Peng, Global Business, 6e, ©2027, 9798214054063; Chapter 1: Introduction
PURPOSE AND PERSPECTIVE OF THE CHAPTER
The purpose of this chapter is to establish foundational knowledge for understanding
global business by introducing core concepts, frameworks, and contemporary
challenges that shape international commerce. Students will explore the distinction
between traditional international business and global business, recognizing that
modern business encompasses both cross-border activities and domestic operations
affected by global forces. The chapter presents a unified analytical framework
centered on one fundamental question: What determines the success and failure of
firms around the globe? This framework employs two core perspectives—the
institution-based view focusing on formal and informal rules governing business, and
the resource-based view examining firm-specific capabilities and resources.
Additionally, students will examine globalization as a pendulum-like process subject
to periodic swings between integration and fragmentation, while developing critical
thinking skills through contemporary debates including globalization versus
deglobalization and just-in-time versus just-in-case management approaches. The
chapter emphasizes practical applications for career development in an increasingly
interconnected yet uncertain global economy.
CHAPTER OBJECTIVES
After studying this chapter, you should be able to:
1-1 Outline the concepts of international business and global business.
1-2 Identify the reason why it is important to study global business.
1-3 State one fundamental question and two core perspectives in the study of global
business.
1-4 Describe globalization, semiglobalization, and risk management.
1-5 Participate in two leading debates concerning global business.
1-6 Draw implications for action.
1-7 Follow the structure of the discipline and the book.
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or 2
duplicated, or posted to a publicly accessible website, in whole or in part.
, Instructor Manual: Peng, Global Business, 6e, ©2027, 9798214054063; Chapter 1: Introduction
COMPLETE LIST OF CHAPTER ACTIVITIES AND ASSESSMENTS
The following table organizes activities and assessments by objective, so that you can
see how all this content relates to objectives and make decisions about which
content you would like to emphasize in your class based on your objectives. For
additional guidance, refer to the Teaching Online Guide.
Chapter Activity/Assessment Source (i.e., PPT Duration
Objective slide, Workbook)
LO4 Discussion Activity 1 PPT Slide 22-23 10 min
LO5 Polling Activity PPT slide 25 5 min
LO5 Discussion Activity 2 PPT Slide 29-30 10 min
[return to top]
WHAT'S NEW IN THIS CHAPTER
The following elements are improvements in this chapter from the previous edition:
• Opening case: The globalization of sports
• In focus 1.2: Corporate diplomacy in the age of uncertainty
• In focus 1.3: McDonald’s enters and exits Russia
• Closing case: Trade wars
[return to top]
OPENING CASE DISCUSSION: THE GLOBALIZATION OF SPORTS
Why are firms such as Amazon, Apple, NBC, and Netflix and sports leagues such as
the English Premier League, Indian Premier League, NBA, and NFL interested in
competing around the world? Why are they not satisfied being successful at home?
What capabilities do they have? How do they deal with various rules of the game
governing broadcasting and sports in different countries? What determines their
success and failure around the world? What determines their success and failure
around the world? This book will address these and other important questions.
[return to top]
© 2027 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or 3
duplicated, or posted to a publicly accessible website, in whole or in part.
