MARKETING IN THE DIGITAL ERA WGU D373
FINAL EXAM REVIEW COMPLETE WITH
DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) ALREADY GRADED A+
Psychographic - ANSWER-Focus on the intrinsic traits the target customer has,
such as values, personalities, interests, attitudes, conscious and subconscious
motivators, lifestyles, and opinions
Behavioral - ANSWER-The way customers go through their decision making and
buying processes, including attitudes towards the brand, the way they use it, and
their knowledge base
What is marketing? - ANSWER-The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers,
clients, partners, and society
Strategy - ANSWER-Represents what the company intends to do
Execution - ANSWER-Represents how the company intends to do it
Prospects - ANSWER-Potential customers who haven't bought from the company
yet
Customers - ANSWER-People who have bought from the company
Target customers - ANSWER-Customers based on a predefined geographic
boundary
Market segmentation - ANSWER-Dividing a market through variables such as
age, gender, education level, family size, occupation, income, and more
What is SEO? - ANSWER-Search Engine Optimization
, What is inbound marketing? - ANSWER-Pulling consumers to your brand, true
value added content that is relevant, contextual, and personalized.
What is paid media? - ANSWER-Print advertising, partnerships, television,
banners, radio, sponsorships, media deals, and paid search.
Positioning - ANSWER-The culmination of the products, services, and experiences
that a brand provides to convey value and meet customer wants, needs, and
expectations
Conflict - ANSWER-Occurs when different companies or competitors have
conflicting goals
Buyer's Journey - ANSWER-The process a buyer goes through from recognizing a
need or opportunity to making a purchase decision and evaluating the post-
purchase experience
Brand - ANSWER-An identifiable and differentiated product, service, person,
movement, etc.
Brand promise - ANSWER-What a brand promises to deliver to a customer
Who is responsible for ROI? (return on investments) - ANSWER-Chief marketing
officer
What is the traditional marketing mix? - ANSWER-Product, price, place,
promotion
What is the expanded marketing mix? - ANSWER-Product, price, place,
promotion people,process, physical evidence
Brand awareness - ANSWER-Awareness of the existence of a brand
Brand purpose - ANSWER-The reason the brand exists, goes beyond just selling
FINAL EXAM REVIEW COMPLETE WITH
DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) ALREADY GRADED A+
Psychographic - ANSWER-Focus on the intrinsic traits the target customer has,
such as values, personalities, interests, attitudes, conscious and subconscious
motivators, lifestyles, and opinions
Behavioral - ANSWER-The way customers go through their decision making and
buying processes, including attitudes towards the brand, the way they use it, and
their knowledge base
What is marketing? - ANSWER-The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers,
clients, partners, and society
Strategy - ANSWER-Represents what the company intends to do
Execution - ANSWER-Represents how the company intends to do it
Prospects - ANSWER-Potential customers who haven't bought from the company
yet
Customers - ANSWER-People who have bought from the company
Target customers - ANSWER-Customers based on a predefined geographic
boundary
Market segmentation - ANSWER-Dividing a market through variables such as
age, gender, education level, family size, occupation, income, and more
What is SEO? - ANSWER-Search Engine Optimization
, What is inbound marketing? - ANSWER-Pulling consumers to your brand, true
value added content that is relevant, contextual, and personalized.
What is paid media? - ANSWER-Print advertising, partnerships, television,
banners, radio, sponsorships, media deals, and paid search.
Positioning - ANSWER-The culmination of the products, services, and experiences
that a brand provides to convey value and meet customer wants, needs, and
expectations
Conflict - ANSWER-Occurs when different companies or competitors have
conflicting goals
Buyer's Journey - ANSWER-The process a buyer goes through from recognizing a
need or opportunity to making a purchase decision and evaluating the post-
purchase experience
Brand - ANSWER-An identifiable and differentiated product, service, person,
movement, etc.
Brand promise - ANSWER-What a brand promises to deliver to a customer
Who is responsible for ROI? (return on investments) - ANSWER-Chief marketing
officer
What is the traditional marketing mix? - ANSWER-Product, price, place,
promotion
What is the expanded marketing mix? - ANSWER-Product, price, place,
promotion people,process, physical evidence
Brand awareness - ANSWER-Awareness of the existence of a brand
Brand purpose - ANSWER-The reason the brand exists, goes beyond just selling
