FSM EXAM CERTIFICATION EVALUATION 2026
QUESTIONS WITH PRACTICE SOLUTION
GRADED A+
◉ Political forces. Answer: influences the country's economic and
political stability and decision making which in turn affects domestic
matters, negotiation of trade agreements and determination
◉ Legal forces. Answer: responsible for legislation and
interpretation of laws
◉ Regulatory forces. Answer: develop and enforce regulations that
can affect marketing decisions
◉ Societal forces. Answer: Causes marketers to be responsible for
decisions
◉ economic forces. Answer: major influence on competition which
is affected by the # if industries controlling the supple of a product,
the ease by which a new operation can enter the industry. The
demand for the product is relative to the supply
,◉ Technological forces. Answer: have an impact on everyday living,
influences consumers desires for products and the stability of the
marketing mix
◉ How could the market be segmented?. Answer: Geographically:
climate, terrain, natural resources, population density and sub-
cultural
Demographically: population characteristics that might influence
product selection such as age, gender, race, ethnicity, income,
education, religion.
Psychographically: social class; motives and lifestyle
Behavioristically: loyalty, shopping behavior, purchase volume
◉ Differentiate a good from a service. Answer: Good: tangible
product that a customer can physically touch
Service: application of human or mechanical efforts to people or
objectives.
◉ Organizational Mission. Answer:
◉ Strategic business units. Answer:
,◉ Marketing objectives. Answer:
◉ Situational analysis. Answer:
◉ tactical plans. Answer:
◉ results. Answer:
◉ Why should an organization do market research?. Answer:
◉ What are the steps in market research?. Answer:
◉ How is the effectiveness of a marketing plan evaluated?. Answer:
◉ Quality vs. Quantity in foodservice operations. Answer:
◉ Two indicators used to determine quality:. Answer:
◉ How would you apply the quality attributes of food to selection of
Brand X chicken tenders?. Answer:
, ◉ 3 factors responsible for poor-quality food. Answer:
◉ When producing a quality menu, what production standards are
assumed to be followed?. Answer:
◉ How would a foodservice director evaluate a new menu item?.
Answer:
◉ Differentiate between sensory and consumer panels. Answer:
◉ Which type of sensory test would be used to evaluate a new recipe
leading to standardization?. Answer:
◉ Discriminatory tests. Answer:
◉ Affective tests. Answer:
◉ How would you measure and document customer satisfaction?.
Answer:
◉ Heskett's Service-Profit chain relationships. Answer:
◉ 4 factors that impact an employees job satisfaction. Answer:
QUESTIONS WITH PRACTICE SOLUTION
GRADED A+
◉ Political forces. Answer: influences the country's economic and
political stability and decision making which in turn affects domestic
matters, negotiation of trade agreements and determination
◉ Legal forces. Answer: responsible for legislation and
interpretation of laws
◉ Regulatory forces. Answer: develop and enforce regulations that
can affect marketing decisions
◉ Societal forces. Answer: Causes marketers to be responsible for
decisions
◉ economic forces. Answer: major influence on competition which
is affected by the # if industries controlling the supple of a product,
the ease by which a new operation can enter the industry. The
demand for the product is relative to the supply
,◉ Technological forces. Answer: have an impact on everyday living,
influences consumers desires for products and the stability of the
marketing mix
◉ How could the market be segmented?. Answer: Geographically:
climate, terrain, natural resources, population density and sub-
cultural
Demographically: population characteristics that might influence
product selection such as age, gender, race, ethnicity, income,
education, religion.
Psychographically: social class; motives and lifestyle
Behavioristically: loyalty, shopping behavior, purchase volume
◉ Differentiate a good from a service. Answer: Good: tangible
product that a customer can physically touch
Service: application of human or mechanical efforts to people or
objectives.
◉ Organizational Mission. Answer:
◉ Strategic business units. Answer:
,◉ Marketing objectives. Answer:
◉ Situational analysis. Answer:
◉ tactical plans. Answer:
◉ results. Answer:
◉ Why should an organization do market research?. Answer:
◉ What are the steps in market research?. Answer:
◉ How is the effectiveness of a marketing plan evaluated?. Answer:
◉ Quality vs. Quantity in foodservice operations. Answer:
◉ Two indicators used to determine quality:. Answer:
◉ How would you apply the quality attributes of food to selection of
Brand X chicken tenders?. Answer:
, ◉ 3 factors responsible for poor-quality food. Answer:
◉ When producing a quality menu, what production standards are
assumed to be followed?. Answer:
◉ How would a foodservice director evaluate a new menu item?.
Answer:
◉ Differentiate between sensory and consumer panels. Answer:
◉ Which type of sensory test would be used to evaluate a new recipe
leading to standardization?. Answer:
◉ Discriminatory tests. Answer:
◉ Affective tests. Answer:
◉ How would you measure and document customer satisfaction?.
Answer:
◉ Heskett's Service-Profit chain relationships. Answer:
◉ 4 factors that impact an employees job satisfaction. Answer:
