Summary NHL Stenden Minor Event Management 1 Oral Exam Notes

International Hospitality (IHM)
NHL Stenden
Minor- Event Management 1
Oral Exam Notes
Table of Contents
Week 1 General Events Industry.........................................................................................1
Week 2 Project Management.............................................................................................5
What is project management? .....................................................................................................6
Week 4 Event Design........................................................................................................12
Week 5 Risk Management................................................................................................20
Week 6 Marketing............................................................................................................27
Week 7 Finance Sponsoring..............................................................................................36
Week 8 Architecture Week 8: Architecture........................................................................42
Questions Oral Test..........................................................................................................46




Week 1 General Events Industry
Week 1: General Events Industry

o What is an event?

,  An event is a specifically organized occasion
 Its objective is to provide participants with a sense of perception and
experience
 Purpose of event: influence the participants to do something which
adds value to the stakeholders
 1. an experience That has been organized For a group of people To
communicate any message To change/influence their behaviour
o Categories
 Commercial Public events: pay for (concert)
 free public event (sail, festivals)
 business events.
 Knowledge transfer etc
 Conference, seminars, exhibitions etc
o Golden Circle






,




Benefit : providing consumers with a sense of purpose or belonging that has little to do with any
external incentive or benefit to be gained:
o MICE
 Meetings
 Incentives (rewards)
 Conferences
 Events
o ROI (return on investment) ROO( return on objective

, Satisfection: how is the food? Toilet? Area?
Learning: what did you learn>
Application: Can apply knowledge
Impact: effect
ROI: return on investment
o Which is the certifying organization for this minor EM1? IDEA