Consumer Behaviour: Buying, Having, and Being – 9th Canadian Edition – Solomon et al. (2020) Comprehensive Chapter Summaries and Study Guide

TEST BANK For Consumer
Behaviour: Buying, Having, and
Being, Canadian Edition, 9th Edition,
2024 by Michael R. Solomon Chapters
1 - 15 a
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,Consumer2Behaviour:2Buying,2Having,2and2Being,2Cdn.29e2(Solomon)2Chapter
2 12 An2Introduction2to2Consumer2Behaviour


1) In2studying2consumers2like2Gail,2a2college2student,2marketers2often2find2it2useful2to2learn2their2i
nterests2in2music2or2clothing,2how2they2spend2their2leisure2time,2and2even2their2attitudes2about2soc
ial2issues,2to2be2able2to2categorize2consumers2according2to2their2lifestyles.2This2sort2of2informatio
n2is2called: a
A) core2values.
B) psychographics.
C) configurations. e
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D) physiognomies.
ANSWER:2 B
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Type:2MC
Page2Ref:222
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Skill:2 Application K
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Objective:2 L1-012Consumer2behaviour2is2a2process.
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2) Tina,2a2supervisor2of2displays2for2Sears2Canada,2knows2that2attractive2displays2can2generate2a
dditional2sales2of2particular2items.2From2a2marketer's2perspective,2this2is:
A) a2purchase2issue.
B) a2post2purchase2issue.
C) merchandising2complexity.
D) a2loss2leader.
ANSWER:2 A
Type:2MC
Page2Ref:232
Skill:2 Application
Objective:2 L1-012Consumer2behaviour2is2a2process.

3) John2is2the2vice2president2of2marketing2for2a2local2tour2guide2company.2He2is2concerned2that2h

,is2customers2are2not2recommending2his2company2to2their2friends.2For2John,2this2problem2is2a:
A) purchase2issue.
B) demographic2problem.
C) prepurchase2issue.
D) post2purchase2issue.2
ANSWER:2 D
Type:2MC
Page2Ref:232
Skill:2 Application
Objective:2 L1-012Consumer2behaviour2is2a2process.
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, 4) The2expanded2view2of2the2exchange2that2includes2the2issues2that2influence2the2consumer2b
efore,2during,2and2after2a2purchase2is2called:
A) the2value.
B) the2strategic2focus.
C) the2pre-sell2strategy.
D) the2consumption2process.2
ANSWER:2 D
Type:2MC
Page2Ref:232 a
Skill:2 Concept
Objective:2 L1-012Consumer2behaviour2is2a2process.

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5) Gail2decides2to2take2a2break2from2studying2and2goes2online2to2check2things2out.2She2connects2
with2one2of2the2product2discussion2groups2that2she2participates2in.2This2is2an2example2of2a:
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A) lifestyle2discussion.
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B) brand2competition.
C) consumption2community.
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D) marketplace2competition.
2 ANSWER:2 C
Type:2MC
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Page2Ref:222
Skill:2 Application
Objective:2 L1-012Consumer2behaviour2is2a2process.


6) If2a2product2succeeds2in2satisfying2needs2and2is2purchased2over2and2over2again,2it2most2likely2h
as2attained:
A) product2separation.
B) brand2loyalty.
C) lifestyle2variation.
D) purchase2conception.
ANSWER:2 B
Type:2MC