MBA - 706 DARRAT ACTUAL EXAM 2 QUESTIONS AND CORRECT ANSWERS LATEST GUIDE 2026/2027 GRADED A+ .

1. consumer behavior correct answer The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants 2. Marketing tactics correct answer product service brand price incentives communication distribution 3. market context correct answer economic technological legal political sociocultural physical 4. consumer characteristics correct answer cultural,social, personal 5. consumer psychology correct answer motivation, perception, emotions, memory 6. buying decision process correct answer problem recognition, information search, alternative evaluation, purchase decision, post purchase behavior 7. purchase decision correct answer product choice brand choice store choice purchase quantity purchase timing payment method 8. cultural factors correct answer culture, subculture (nationality, religion, racial group, geographic region), social class 9. social factors correct answer reference groups, family, social roles 10. What are reference groups? correct answer All groupsthat have a direct (face-to-face) or indirect influence on attitudes or behavior. 11. How do marketers use reference groups? correct answer Marketers try to reach and influence the opinions of group opinion leaders. 12. primary group correct answer groups that a person interacts with fairly continuously and informally ex.) family, friends, neighbors, coworkers 13. secondary groups correct answer more formal and less continuous interaction (religious, professional, and trade union groups) 14. aspirational groups correct answer groups a person hopes to join 15. dissociative groups correct answer those whose values or behavior an individual rejects 16. opinion leaders correct answer person who otters informal advice or information about a specific product or product category 17. What is the family of orientation? correct answer The family in which a person is raised, including parents and siblings. 18. What does the family of orientation influence? correct answer Aperson'sorientationtowardsreligion, politics, and economics. 19. Whatsensedoesthefamilyoforientationhelpdevelop? correct answer Asenseofpersonalambition, self-worth, and love. 20. What is the family of procreation? correct answer A family unit consisting of a spouse and children. 21. Who usually has the main influence on buying behavior in a family of pro- creation? correct answer The wife, although trends are changing. 22. What is changing in the roles of purchasing agents in families of procre- ation? correct answer Both male and female are increasingly seen as purchasing agents. 23. personal factors correct answer age and life-cycle s