WGU D373 MARKETING IN THE DIGITAL ERA |OBJECTIVE
ASSESSMENT EXAM |QUESTIONS AND ANSWER LATEST 04/05/2026
2026/2027
WGU D373 Marketing in the Digital Era |Objective Assessment exam
|Questions and Answer latest 2026/2027, Exams of Marketing
Target customers
Customers based on a predefined geographic boundary
Market segmentation
Dividing a market through variables such as age, gender, education level, family size, occupation,
income, and more
Psychographic
Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes,
conscious and subconscious motivators, lifestyles, and opinions
Behavioral
The way customers go through their decision making and buying processes, including attitudes
towards the brand, the way they use it, and their knowledge base
What is marketing?
The set of institutions and processes for creating, communicating, delivering, and exchanging offers
that have value for customers, clients, partners, and society
4/5/2026
Marketing Coordinator
1
, WGU D373 MARKETING IN THE DIGITAL ERA |OBJECTIVE
ASSESSMENT EXAM |QUESTIONS AND ANSWER LATEST 04/05/2026
2026/2027
Entry-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization (1-3 years).
Marketing Director
Mid-level marketing position responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 7-10 years of experience
Vice President
Senior-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 11-15 years of experience
Chief Marketing Officer
Top-level marketing position responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments)
Chief marketing officer
What is the traditional marketing mix?
Product, price, place, promotion
4/5/2026
What is the expanded marketing mix?
Product, price, place, promotion people,process, physical evidence
2
, WGU D373 MARKETING IN THE DIGITAL ERA |OBJECTIVE
ASSESSMENT EXAM |QUESTIONS AND ANSWER LATEST 04/05/2026
2026/2027
Strategy
Represents what the company intends to do
Execution
Represents how the company intends to do it
Prospects
Potential customers who haven't bought from the company yet
Customers
People who have bought from the company
Positioning
The culmination of the products, services, and experiences that a brand provides to convey value and
meet customer wants, needs, and expectations
Conflict
Occurs when different companies or competitors have conflicting goals
4/5/2026
3
ASSESSMENT EXAM |QUESTIONS AND ANSWER LATEST 04/05/2026
2026/2027
WGU D373 Marketing in the Digital Era |Objective Assessment exam
|Questions and Answer latest 2026/2027, Exams of Marketing
Target customers
Customers based on a predefined geographic boundary
Market segmentation
Dividing a market through variables such as age, gender, education level, family size, occupation,
income, and more
Psychographic
Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes,
conscious and subconscious motivators, lifestyles, and opinions
Behavioral
The way customers go through their decision making and buying processes, including attitudes
towards the brand, the way they use it, and their knowledge base
What is marketing?
The set of institutions and processes for creating, communicating, delivering, and exchanging offers
that have value for customers, clients, partners, and society
4/5/2026
Marketing Coordinator
1
, WGU D373 MARKETING IN THE DIGITAL ERA |OBJECTIVE
ASSESSMENT EXAM |QUESTIONS AND ANSWER LATEST 04/05/2026
2026/2027
Entry-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization (1-3 years).
Marketing Director
Mid-level marketing position responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 7-10 years of experience
Vice President
Senior-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 11-15 years of experience
Chief Marketing Officer
Top-level marketing position responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments)
Chief marketing officer
What is the traditional marketing mix?
Product, price, place, promotion
4/5/2026
What is the expanded marketing mix?
Product, price, place, promotion people,process, physical evidence
2
, WGU D373 MARKETING IN THE DIGITAL ERA |OBJECTIVE
ASSESSMENT EXAM |QUESTIONS AND ANSWER LATEST 04/05/2026
2026/2027
Strategy
Represents what the company intends to do
Execution
Represents how the company intends to do it
Prospects
Potential customers who haven't bought from the company yet
Customers
People who have bought from the company
Positioning
The culmination of the products, services, and experiences that a brand provides to convey value and
meet customer wants, needs, and expectations
Conflict
Occurs when different companies or competitors have conflicting goals
4/5/2026
3
