DMI Pro Exam Questions With Complete
Solutions
Inbound Marketing - ANSWER-Pull Strategy, closely aligned with digital marketing,
attracts leads by providing helpful content
Outbound Marketing - ANSWER-Associated with traditional and digital marketing,
uses volume and repetition to spread word of existence, push strategy
Owned Media Example - ANSWER-Blog, Website, Social Media Account,
Paid Media Example - ANSWER-Display Ads, Social Media, Retargeting
Earned Media Example - ANSWER-Word of mouth promotion, reviews, and
mentions
Direct Marketing - ANSWER-Mailings and brochures, flyers, and coupons
Broadcast Marketing - ANSWER-Product placement, program sponsorship, and
cinema advertisement
Referral Marketing - ANSWER-Fidelity cards, word of mouth, and discounts for
sponsorships
, Traditional Marketing characteristics - ANSWER-Outbound, one-to-many, mass,
passive audience
Digital Marketing characteristics - ANSWER-Active audience, inbound, one-to-one,
individual
3i principles - ANSWER-1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma
in digital marketing. - ANSWER-Specific and Measurable
Audience Research - ANSWER-Survey tool, marketing research company, social
media platform, behavior analytics
Social Listening - ANSWER-Hootsuite, hashtags, Tweetdeck, influencers
Social listening - ANSWER-identifies audiences interests
market research - ANSWER-provides third-party analysis of specific topics
What are the main benefits of a 360 marketing campaign? - ANSWER-Optimizes
for scale and relevance, covers the entire buying cycle
Solutions
Inbound Marketing - ANSWER-Pull Strategy, closely aligned with digital marketing,
attracts leads by providing helpful content
Outbound Marketing - ANSWER-Associated with traditional and digital marketing,
uses volume and repetition to spread word of existence, push strategy
Owned Media Example - ANSWER-Blog, Website, Social Media Account,
Paid Media Example - ANSWER-Display Ads, Social Media, Retargeting
Earned Media Example - ANSWER-Word of mouth promotion, reviews, and
mentions
Direct Marketing - ANSWER-Mailings and brochures, flyers, and coupons
Broadcast Marketing - ANSWER-Product placement, program sponsorship, and
cinema advertisement
Referral Marketing - ANSWER-Fidelity cards, word of mouth, and discounts for
sponsorships
, Traditional Marketing characteristics - ANSWER-Outbound, one-to-many, mass,
passive audience
Digital Marketing characteristics - ANSWER-Active audience, inbound, one-to-one,
individual
3i principles - ANSWER-1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma
in digital marketing. - ANSWER-Specific and Measurable
Audience Research - ANSWER-Survey tool, marketing research company, social
media platform, behavior analytics
Social Listening - ANSWER-Hootsuite, hashtags, Tweetdeck, influencers
Social listening - ANSWER-identifies audiences interests
market research - ANSWER-provides third-party analysis of specific topics
What are the main benefits of a 360 marketing campaign? - ANSWER-Optimizes
for scale and relevance, covers the entire buying cycle
