1 of 70
Term
The products sold by MNCs pursuing this approach often have a
large portion of their value added in the downstream activities of the
value chain.
A. Political imperative
B. Cost imperative
C. Quality imperative
D. Economic imperative
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A. Strategic management A. Political imperative
A. Economic imperative B. Quality imperative
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, 2 of 70
Term
T/F: In emerging economies undergoing rapid changes such as
privatization, governments have generally been apprehensive and
uncooperative with MNCs.
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TRUE A. Global integration
FALSE B. Internal
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3 of 70
Term
All of the following are challenges firms could face in the
implementation of a BOP strategy except:
A. Offering affordable goods
B. Generating awareness regarding the product
C. Nonexistent distribution channels
D. Coordinating administrative functions
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C. Environmental scanning D. Profitability and marketing
, D. Coordinating administrative D. Encouraging shared ownership
functions structures
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4 of 70
Term
The implementation of a marketing strategy in international areas is
built around the well-known "four Ps". These are:
A. Place of origin, price, productive life and product
B. Promotion, price, production method and productive life
C. Product, price, promotion and place
D. Place of origin, production method, price and people
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A. Enhances efforts to integrate
A. Administrative coordination
knowledge throughout a firm
C. Product, price, promotion
B. Quality imperative
and place
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5 of 70
Term
, T/F: To a growing extent, the customers of MNCs have
heterogeneous tastes and this has helped to spread international
consumerism.
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TRUE C. Global
FALSE B. Internal
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6 of 70
Term
T/F: External resource analysis helps the firm to evaluate its current
financial strengths and weaknesses.
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B. Middle managers B. Multi-domestic
TRUE FALSE
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7 of 70
Term
The products sold by MNCs pursuing this approach often have a
large portion of their value added in the downstream activities of the
value chain.
A. Political imperative
B. Cost imperative
C. Quality imperative
D. Economic imperative
Give this one a try later!
A. Strategic management A. Political imperative
A. Economic imperative B. Quality imperative
Don't know?
, 2 of 70
Term
T/F: In emerging economies undergoing rapid changes such as
privatization, governments have generally been apprehensive and
uncooperative with MNCs.
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TRUE A. Global integration
FALSE B. Internal
Don't know?
3 of 70
Term
All of the following are challenges firms could face in the
implementation of a BOP strategy except:
A. Offering affordable goods
B. Generating awareness regarding the product
C. Nonexistent distribution channels
D. Coordinating administrative functions
Give this one a try later!
C. Environmental scanning D. Profitability and marketing
, D. Coordinating administrative D. Encouraging shared ownership
functions structures
Don't know?
4 of 70
Term
The implementation of a marketing strategy in international areas is
built around the well-known "four Ps". These are:
A. Place of origin, price, productive life and product
B. Promotion, price, production method and productive life
C. Product, price, promotion and place
D. Place of origin, production method, price and people
Give this one a try later!
A. Enhances efforts to integrate
A. Administrative coordination
knowledge throughout a firm
C. Product, price, promotion
B. Quality imperative
and place
Don't know?
5 of 70
Term
, T/F: To a growing extent, the customers of MNCs have
heterogeneous tastes and this has helped to spread international
consumerism.
Give this one a try later!
TRUE C. Global
FALSE B. Internal
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6 of 70
Term
T/F: External resource analysis helps the firm to evaluate its current
financial strengths and weaknesses.
Give this one a try later!
B. Middle managers B. Multi-domestic
TRUE FALSE
Don't know?
7 of 70
