Chapter 8: Special Events Exam With 100% Verified Answers
2026
1. Special event one time event staged for celebration; a unique activity
2. Special events company that contracts to put on all or parts of an event
company
3. Special events may present special ettects and theatrical acts and hire speakers
production com-
pany
4. The Importance goals, needs, and desires
of a relationship:
Planners must
understand the
clients -
5. Planners must parameters of location
work within
6. Planners, specif- community infrastructure, merchandising, promoting, developing sponsorships,
ically, need an and working with media
understanding of
what 5 things?
7. Who invented Robert Janni
the Disney World
Main Street Elec-
trical Parade?
8. 6 different cate- civic and mega events, festivals and fairs, expositions and sporting events, social
gories of special life cycle events, meetings and conventions, retail, religious or corporate events
events
9. 3 planning tools flow charts and graphs, set up and break down schedules, and policy statements
1/5
, Chapter 8: Special Events Exam With 100% Verified Answers
2026
10. 5 Policy state- human resources, sponsorships, security, ticketing, volunteers and paid statt
ments
11. Community In- CEO of company, politicians, business leaders, civic and community groups, media,
frastructure in- and community leaders
cludes
12. 6 promotional advertising, direct marketing, interactive/ internet marketing, sales promotion,
mix models publicity or public relations, and personal selling
13. Advertising any paid form of non personal communication about an event
14. Direct Marketing Advertising that communicates directly with target customer with intent of gener-
ating a response
15. Sales Promotion Marketing activities that provide value or incentive with the intention of stimulating
sales
16. Publicity not directly paid, nor has an identified sponsor
17. Social Media Viral marketing, facebook, blogging, linkedin, twitter
18. Public Relations purpose to systematically plan and distribute information to control or manage
image or publicity
19. Personal Selling person to person attempt to persuade
20. Sponsorship for provides funds or in-kind contributions to receive logo usage and identify with the
special events event. They help underwrite and defray costs. Measure results, fragmentation of
(strong market- media, and growth of diverse population segments
ing tool)
21. economic changes, ability to target market segments
2/5
2026
1. Special event one time event staged for celebration; a unique activity
2. Special events company that contracts to put on all or parts of an event
company
3. Special events may present special ettects and theatrical acts and hire speakers
production com-
pany
4. The Importance goals, needs, and desires
of a relationship:
Planners must
understand the
clients -
5. Planners must parameters of location
work within
6. Planners, specif- community infrastructure, merchandising, promoting, developing sponsorships,
ically, need an and working with media
understanding of
what 5 things?
7. Who invented Robert Janni
the Disney World
Main Street Elec-
trical Parade?
8. 6 different cate- civic and mega events, festivals and fairs, expositions and sporting events, social
gories of special life cycle events, meetings and conventions, retail, religious or corporate events
events
9. 3 planning tools flow charts and graphs, set up and break down schedules, and policy statements
1/5
, Chapter 8: Special Events Exam With 100% Verified Answers
2026
10. 5 Policy state- human resources, sponsorships, security, ticketing, volunteers and paid statt
ments
11. Community In- CEO of company, politicians, business leaders, civic and community groups, media,
frastructure in- and community leaders
cludes
12. 6 promotional advertising, direct marketing, interactive/ internet marketing, sales promotion,
mix models publicity or public relations, and personal selling
13. Advertising any paid form of non personal communication about an event
14. Direct Marketing Advertising that communicates directly with target customer with intent of gener-
ating a response
15. Sales Promotion Marketing activities that provide value or incentive with the intention of stimulating
sales
16. Publicity not directly paid, nor has an identified sponsor
17. Social Media Viral marketing, facebook, blogging, linkedin, twitter
18. Public Relations purpose to systematically plan and distribute information to control or manage
image or publicity
19. Personal Selling person to person attempt to persuade
20. Sponsorship for provides funds or in-kind contributions to receive logo usage and identify with the
special events event. They help underwrite and defray costs. Measure results, fragmentation of
(strong market- media, and growth of diverse population segments
ing tool)
21. economic changes, ability to target market segments
2/5
