INTERNATIONAL MARKETING EXAM 1 (CHAPTERS 1-4)
QUESTIONS AND ANSWERS NEWEST RATED A+ 2025/2026
UPDATED
International marketing can be defined as:
A) the creation of domestic processes that aim to enhance indigenous production and minimize
the need for imports.
B) the performance of business activities to sell a company's goods and services for a profit in
more than one nation.
C) the implementation of marketing strategies to deal with the domestic economic climate to
improve the investments in home markets.
D) the exchange of goods and services between companies within the boundaries of a country.
E) designing of activities to plan, price, promote, and direct the flow of a company's goods and
services to consumers or users in a single market. - Answers B) the performance of business
activities to sell a company's goods and services for a profit in more than one nation.
Domestic marketing differs from international marketing as domestic marketing:
A) involves performance of business activities across national borders.
B) fails to consider the political, legal or economic issues of the marketing environment.
C) involves business activities like pricing, production and distribution, aimed toward a single
market.
D) involves the task of adapting and adjusting to the uncontrollable geographic forces of the
marketing environment.
E) involves development of strategies to adjust to the cultural differences that exist in the new
market. - Answers C) involves business activities like pricing, production and distribution,
aimed toward a single market.
,Which of the following would be considered an uncontrollable element in the foreign
environment?
A) Channels of distribution
B) Research
C) Cultural forces
D) Promotion
E) Domestic economic climate - Answers C) Cultural forces
Which of the following is a domestic environment uncontrollable that can have a direct effect
on the success of a foreign venture?
A) Level of technology
B) Structure of distribution
C) Economic climate
D) Cultural forces
E) Geography and Infrastructure - Answers C) Economic climate
Elements such as structure of distribution and cultural forces are regarded as .
A) home country variables
B) foreign environment controllables
C) domestic environment uncontrollables
D) foreign environment uncontrollables
E) domestic environment controllables - Answers D) foreign environment uncontrollables
Which of the following uncontrollable elements is likely to have an adverse effect on a
company's competitive position in foreign markets due to its influence on the company's
investment capabilities?
A) Availability of skilled workforce
, B) Cultural forces favoring economic growth
C) High level of technological expertise
D) Disturbed domestic economy
E) Provision of advanced infrastructure in foreign market - Answers D) Disturbed domestic
economy
When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in
Africa, it assumed that it would be able to use its television and print advertising measures that
had worked very well in the United States and other countries. However, the company soon
learned that literacy rates and ability to access television in other areas of the world were not
comparable to the level prevalent in the home country. This pushed the company to think of
other promotional measures that were not heavily dependent on literacy and technology. The
factors that created difficulties for Rita's company in this scenario can be regarded as:
A) internal marketing controllables.
B) domestic environment controllables.
C) local environment uncontrollables.
D) foreign environment uncontrollables.
E) foreign environment controllables. - Answers D) foreign environment uncontrollables.
Allen's is a cosmetics company in the UK. When Allen's ventured into the Chinese market by
setting up a manufacturing plant in China, the activists in China rallied against the company
claiming that they are exploiting the cheap labor available there. They demanded that the
manufacturing plant be closed down. Which of the following foreign environment
uncontrollables is posing a challenge to Allen's in the above scenario?
A) Sales measures
B) Competitive forces
C) Marketing concepts
D) Level of technology
E) Political/legal forces - Answers E) Political/legal forces
QUESTIONS AND ANSWERS NEWEST RATED A+ 2025/2026
UPDATED
International marketing can be defined as:
A) the creation of domestic processes that aim to enhance indigenous production and minimize
the need for imports.
B) the performance of business activities to sell a company's goods and services for a profit in
more than one nation.
C) the implementation of marketing strategies to deal with the domestic economic climate to
improve the investments in home markets.
D) the exchange of goods and services between companies within the boundaries of a country.
E) designing of activities to plan, price, promote, and direct the flow of a company's goods and
services to consumers or users in a single market. - Answers B) the performance of business
activities to sell a company's goods and services for a profit in more than one nation.
Domestic marketing differs from international marketing as domestic marketing:
A) involves performance of business activities across national borders.
B) fails to consider the political, legal or economic issues of the marketing environment.
C) involves business activities like pricing, production and distribution, aimed toward a single
market.
D) involves the task of adapting and adjusting to the uncontrollable geographic forces of the
marketing environment.
E) involves development of strategies to adjust to the cultural differences that exist in the new
market. - Answers C) involves business activities like pricing, production and distribution,
aimed toward a single market.
,Which of the following would be considered an uncontrollable element in the foreign
environment?
A) Channels of distribution
B) Research
C) Cultural forces
D) Promotion
E) Domestic economic climate - Answers C) Cultural forces
Which of the following is a domestic environment uncontrollable that can have a direct effect
on the success of a foreign venture?
A) Level of technology
B) Structure of distribution
C) Economic climate
D) Cultural forces
E) Geography and Infrastructure - Answers C) Economic climate
Elements such as structure of distribution and cultural forces are regarded as .
A) home country variables
B) foreign environment controllables
C) domestic environment uncontrollables
D) foreign environment uncontrollables
E) domestic environment controllables - Answers D) foreign environment uncontrollables
Which of the following uncontrollable elements is likely to have an adverse effect on a
company's competitive position in foreign markets due to its influence on the company's
investment capabilities?
A) Availability of skilled workforce
, B) Cultural forces favoring economic growth
C) High level of technological expertise
D) Disturbed domestic economy
E) Provision of advanced infrastructure in foreign market - Answers D) Disturbed domestic
economy
When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in
Africa, it assumed that it would be able to use its television and print advertising measures that
had worked very well in the United States and other countries. However, the company soon
learned that literacy rates and ability to access television in other areas of the world were not
comparable to the level prevalent in the home country. This pushed the company to think of
other promotional measures that were not heavily dependent on literacy and technology. The
factors that created difficulties for Rita's company in this scenario can be regarded as:
A) internal marketing controllables.
B) domestic environment controllables.
C) local environment uncontrollables.
D) foreign environment uncontrollables.
E) foreign environment controllables. - Answers D) foreign environment uncontrollables.
Allen's is a cosmetics company in the UK. When Allen's ventured into the Chinese market by
setting up a manufacturing plant in China, the activists in China rallied against the company
claiming that they are exploiting the cheap labor available there. They demanded that the
manufacturing plant be closed down. Which of the following foreign environment
uncontrollables is posing a challenge to Allen's in the above scenario?
A) Sales measures
B) Competitive forces
C) Marketing concepts
D) Level of technology
E) Political/legal forces - Answers E) Political/legal forces
