, TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY
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MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART
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TABLE OF CONTENT
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PART 1: UNDERSTAND THE VALUE PROPOSITION
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1. Welcome to the World of Marketing: Create and Deliver Value
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2. Global, Ethical, and Sustainable Marketing
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3. Strategic Market Planning
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Supplement: Build a Marketing Plan
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PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT
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4. Market Research T
5. Marketing Analytics: Welcome to the Era of Big Data!
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6. Understand Consumer and Business Markets
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7. Segmentation, Target Marketing, and Positioning
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,PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER
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8. Product I: Innovation and New Product Development
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9. Product II: Product Strategy, Branding, and Product Management
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10. Price: What Is the Value Proposition Worth?
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Supplement: Marketing Math T T
PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION
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11. Deliver the Goods: Determine the Distribution Strategy
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12. Deliver the Customer Experience: Goods and Services via Bricks and Clicks
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13. Promotion I: Advertising One to Many Marketing Communications
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14. Promotion II: Social Media Marketing and Other Communication Tools
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, Marketing: Real People, Real Choices, 10e (Solomon)
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Chapter 1 Welcome to the World of Marketing: Create and Deliver Value
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1) A T is the ultimate user of a good or service. T T T T T T T T
A) stakeholder
B) market
C) target market T
D) marketer
E) consumer T
Answer: E T T
Difficulty: T
Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and
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the value of marketing
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2) is the activity, set of institutions, and processes for creating,
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communicating, delivering, and exchanging offerings that have value for customers,
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clients, partners, and society at large.
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A) Demand satisfaction T
B) Competitive advantage building T T
C) Marketing
D) Total quality management
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E) Value chain T T
management Answer: T T
C
Difficulty: Easy T
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and
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the value of marketing
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AACSB: Written and oral communication
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3) The T consists of the tools an organization uses to create a desired T T T T T T T T T T T
response among a set of predefined consumers.
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A) sharing economy T
B) market position T
C) value proposition T
D) marketplace
E) marketing T
mix Answer:
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E Difficulty:
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Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and
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the value of marketing
T T T
T T T T T T T T T T T
MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART
T T T T T T T T T
TABLE OF CONTENT
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PART 1: UNDERSTAND THE VALUE PROPOSITION
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1. Welcome to the World of Marketing: Create and Deliver Value
T T T T T T T T T
2. Global, Ethical, and Sustainable Marketing
T T T T
3. Strategic Market Planning
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Supplement: Build a Marketing Plan
T T T T
PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT
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4. Market Research T
5. Marketing Analytics: Welcome to the Era of Big Data!
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6. Understand Consumer and Business Markets
T T T T
7. Segmentation, Target Marketing, and Positioning
T T T T
,PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER
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8. Product I: Innovation and New Product Development
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9. Product II: Product Strategy, Branding, and Product Management
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10. Price: What Is the Value Proposition Worth?
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Supplement: Marketing Math T T
PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION
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11. Deliver the Goods: Determine the Distribution Strategy
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12. Deliver the Customer Experience: Goods and Services via Bricks and Clicks
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13. Promotion I: Advertising One to Many Marketing Communications
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14. Promotion II: Social Media Marketing and Other Communication Tools
T T T T T T T T
, Marketing: Real People, Real Choices, 10e (Solomon)
T T T T T T
Chapter 1 Welcome to the World of Marketing: Create and Deliver Value
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1) A T is the ultimate user of a good or service. T T T T T T T T
A) stakeholder
B) market
C) target market T
D) marketer
E) consumer T
Answer: E T T
Difficulty: T
Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and
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the value of marketing
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2) is the activity, set of institutions, and processes for creating,
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communicating, delivering, and exchanging offerings that have value for customers,
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clients, partners, and society at large.
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A) Demand satisfaction T
B) Competitive advantage building T T
C) Marketing
D) Total quality management
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E) Value chain T T
management Answer: T T
C
Difficulty: Easy T
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and
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the value of marketing
T T T
AACSB: Written and oral communication
T T T T
3) The T consists of the tools an organization uses to create a desired T T T T T T T T T T T
response among a set of predefined consumers.
T T T T T T
A) sharing economy T
B) market position T
C) value proposition T
D) marketplace
E) marketing T
mix Answer:
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E Difficulty:
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Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and
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the value of marketing
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