Globalization - Answers trend away from distinct national economic units and toward one huge
global market
it is the shift toward a more integrated and interdependent world economy
Two facets of globalization - Answers 1) Globalization of Markets
2) Globalization of Production
Globalization of Production - Answers trend by individual firms to disperse part of their productive
processes to different locations around the globe to take advantage of differences in cost and quality
of factors of production
Factors of production - Answers Inputs into the productive process of a firm, including labour,
management, land, capital, and technological know-how
Why do companies globalize production? - Answers Companies hope to increase their productivity,
or improve the quality and functionality of their product offering, thereby allowing them to compete
more effectively
To lower their overall cost structure
Why does Boeing outsource so much production to foreign suppliers? - Answers These suppliers are
the best in the world at their particular activity - a global web of suppliers yields a better final product,
which enhances the chances of Boeing winning a greater share of total orders for aircraft than its
global rival, Airbus
To increase the chance that it will win significant orders from airlines based in each of these countries
Early outsourcing efforts were primarily confined to: - Answers Manufacturing activities (e.g., those
undertaken by Boeing and Apple)
Increasingly, companies are taking advantage of modern communications technology over the
Internet to outsource: - Answers Service activities (to low-cost producers in other nations)
e.g., the Internet has allowed hospitals to outsource some radiology work to India, where images
from MRI scans and the like are read at night while U.S. physicians sleep; the results are ready for
them in the morning
Consequence of the trend of globalization of production - Answers In many cases, it is becoming
irrelevant to talk about U.S. products, Japanese products, German products or Korean products
Increasingly, the outsourcing of productive activities to different suppliers results in the creation of
products that are global in nature - that is, "global products."
Globalization of Markets - Answers Moving away from an economic system in which national markets
are distinct entities, isolated by trade barriers and barriers of distance, time, and culture, and toward
a system in which national markets are merging into one global market
Merging of historically distinct and separate national markets into one huge global marketplace
What changes have helped to create a global market? - Answers Falling barriers to cross-border trade
and investment have made it easier to sell internationally
The tastes and preferences of consumers in different nations are beginning to converge on some
global norm
Firms offering the same basic product worldwide
Prototypical examples of globalization of markets - Answers Consumer products such as Coca-Cola
soft drinks, Sony video games, McDonald's hamburgers, Starbucks coffee, IKEA furniture, and Apple
iPhones
Who can benefit from the globalization of markets? - Answers Multinational giants and small- and
medium-sized firms
, e.g., in the U.S., more than 300,000 small- and medium-sized firms with fewer than 500 employees
account for 98% of the companies that export; exports from small- and medium-sized companies
account for 33% of the value of U.S. exports of manufactured goods (B&S Aircraft Alloys in New York)
Why should we not push too far the view that national markets are giving way to the global market? -
Answers Significant differences still exist among national markets along many relevant dimensions,
including consumer tastes and preferences, distribution channels, culturally embedded value systems,
business systems, and legal regulations (e.g., Uber needs to refine its strategy in many foreign cities to
take differences in the regulatory regime into account)
Such differences frequently require companies to customize marketing strategies, product features,
and operating practices to best match conditions in a particular country
The most global markets are for: - Answers industrial goods and materials that serve universal needs
the world over
e.g., markets for commodities such as aluminum, oil and wheat; for industrial products such as
microprocessors, DRAMS (computer memory chips), and commercial jet aircraft; for computer
software; and for financial assets, from U.S. treasury bills to Eurobonds, and futures on the Nikkei
index or the euro
In many global markets, the same firms... - Answers frequently confront each other as competitors in
nation after nation (e.g., Coca-Cola and PepsiCo, Volkswagen and Toyota, Boeing and Airbus;
Caterpillar and Komatsu, etc)
If a firm moves into a nation not currently served by its rivals, many of those rivals are sure to follow
to prevent their competitor from gaining an advantage
As firms follow each other around the world, they bring with them... - Answers many of the assets
that served them well in other national markets - their products, operating strategies, marketing
strategies, and brand names - creating some homogeneity across markets
Talk of the "German market," "the U.S. market," "the Brazilian market," or "the Japanese market" is
no longer meaningful; for many firms, only the global market exists
Two macros factors underlying the trend toward greater globalization - Answers 1) Declining Trade
and Investment Barriers (decline in barriers to the free flow of goods, services, and capital that has
occurred in recent decades)
2) Technological Change (dramatic developments in communication, information processing, and
transportation technologies)
International Trade - Answers a firm exports goods or services to consumers in another country
Foreign Direct Investment (FDI) - Answers direct investment in business operations in a foreign
country
Formidable barriers to international trade and foreign direct investment in the 1920s and 1930s -
Answers Took the form of high tariffs on imports of manufactured goods - the typical aim of such
tariffs was to protect domestic industries from foreign competition
Consequence: retaliatory trade policies, with countries progressively raising trade barriers against
each other, depressed world demand and contributed to the Great Depression of the 1930s
Reducing barriers post World War II - Answers Advanced industrial nations of the West committed
themselves to progressively reducing barriers to the free flow of goods, services, and capital among
nations (this goal was enshrined in GATT)
How did GATT impact trade and investment barriers - Answers The most recent negotiations to be
completed, known as the Uruguay Round, were finalized in 1993
Further reduced trade barriers; extended GATT to cover services as well as manufactured goods;
provided enhanced protection for patents, trademarks, and copyrights; and established the WTO to
police the international trading system
Average tariff rates have fallen significantly since 1950