MGT 300 Exam 3 Practice Questions
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1. As smartphone cameras improved, consumers turned away from
traditional cameras. Polaroid lost market share and finally realized
their product was no longer desired. At that point, Polaroid would be
considered a ________ in the BCG matrix.
Dog
Cash Cow
Star
Question Mark
Ans: Dog
2. The major value-creating capabilities of the organization are known
as its ________.
resources
competitive advantages
core competencies
strengths
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Ans: core competencies
3. A ________ describes how a business will compete in its primary
market.
competitive strategy
competitive advantage
mission statement
corporate strategy
Ans: competitive strategy
4. In ________ integration, the organization gains control of its outputs
by becoming its own distributor.
concentrated
backward vertical
diversified
forward vertical
Ans: forward vertical
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5. The final step in the strategic management process allows an
organization to understand the ________.
effectiveness of the strategies used
resources and capabilities it possesses
external environment
implementation of the strategies
Ans: effectiveness of the strategies used
6. Apple is an example of a company that was ________.
distinguishing itself from its competitors
stuck in the middle
unable to develop a successful competitive strategy
pursuing a cost leadership strategy
Ans: distinguishing itself from its competitors
7. In ________ integration, the organization becomes its own supplier
so it can control its inputs.
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horizontal
concentrated
forward vertical
backward vertical
Ans: backward vertical
8. In the Boston Consulting Group (BCG) matrix, a business unit that
has a low anticipated growth rate but a high market share is known as
a ________.
star
cash cow
question mark
dog
Ans: cash cow
9. A(n) ________ strategy determines what businesses a company is in
or wants to be in, and what it wants to do with those businesses.
functional
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