CMA CERTIFICATION CPCA PRACTICE
SCRIPT 2026 QUESTIONS WITH ANSWERS
GRADED A+
⫸ If "ACV Distribution" data is not available, what is an alternate
measure that you can use to understand product distribution at an item
level?
- % of out of stocks
- % of inventory turns
- % of stores carrying
- % of volume Answer: % of stores carrying
⫸ Which one of these statements best represents an attribute of a Club
store?
- club store prices are rising because mass merchandisers are becoming
more competitive
- club stores offer a better value for consumers and as a result of that the
channel is growing
- a club is less attractive to consumers because they can get similar items
without paying a membership fee
- club stores tend to have lower operating expenses and less overhead so
prices are generally lower Answer: club stores tend to have lower
operating expenses and less overhead so prices are generally lower
,⫸ True or False? Incremental volume is affected by Temporary Price
Reductions. Answer: True
⫸ True or False? Improved technology is the major reason that category
management has been successful. Answer: False
⫸ True or False? The average promoted price can be higher than the
average non-promoted price at the same retailer. Answer: False
⫸ Which of the following analysis is not enabled by the use of POS
data?
- Balance inventories
- Evaluate seasonality
- Set proper competitive pricing
- Analyze transactional data
- None of these analyses are enabled by the use of POS data Answer: Set
proper competitive pricing
⫸ Which of these retailers is using store clustering analysis to
merchandise their shelves?
- Speedy Trip's convenience store chain changes its planogram by store
according to regional sales data
- Mary's grocery chain is running an in-store shelving test for 13 weeks
in 10 of its 15 stores
,- Frank's hypermarket chain uses the same planogram in all 35 retail
stores
- Thriftway's grocery chain has a different product lineup and shelfset
for stores located in more affluent urban areas Answer: Thriftway's
grocery chain has a different product lineup and shelfset for stores
located in more affluent urban areas
⫸ True or False? Clustering is a core analytic approach in the
development of category management plans and space management
today. Answer: True
⫸ Which of the following should you NOT do when setting up an in-
store test?
- Systematically vary promotions, ad features and displays between the
test and control stores in the pre-test period and the test period
- Have a pre-test period that lasts the same length as the test period
- When stores are reset for the test, leave a one-week gap between the
completion of the resets and the start of the test period
- Conduct the test for 13 weeks Answer: Systematically vary
promotions, ad features and displays between the test and control stores
in the pre-test period and the test period
⫸ Fill in the blank: _____ is the retail practice of marketing or
displaying products from different categories together to generate
additional revenue for the store.
- Incrementality
- Retail merchandising
, - Multi-category promotion
- Cross merchandising Answer: Cross merchandising
⫸ Which is the best approach to analyze the results of an in-store test?
- 1. Extrapolate one sample store from the test group one from the
control group; 2. Compare changes in sales between those 2 sample
stores between the base period and the test period.
- 1. Calculate the change in sales between the base and test period for
both the control store group and test store groups; 2. Compare changes
in the test group to the control store group
- 1. Calculate total sales during the test period for both the control group
and the test store group; 2. Compare the difference in sales between the
groups
- 1. Calculate the change in sales between the base and test periods for
all stores; 2. Compare the changes in the test score group to those in the
control store group Answer: 1. Calculate the change in sales between the
base and test period for both the control store group and test store
groups; 2. Compare changes in the test group to the control store group
⫸ What is a category?
- Any array of products with common characteristics
- A distinctly measurable and manageable grouping of products that are
interrelated and substitutable
- A segment of retail geography that has boundaries and specific
merchandising plans
- A discrete collection of products that are interrelated
SCRIPT 2026 QUESTIONS WITH ANSWERS
GRADED A+
⫸ If "ACV Distribution" data is not available, what is an alternate
measure that you can use to understand product distribution at an item
level?
- % of out of stocks
- % of inventory turns
- % of stores carrying
- % of volume Answer: % of stores carrying
⫸ Which one of these statements best represents an attribute of a Club
store?
- club store prices are rising because mass merchandisers are becoming
more competitive
- club stores offer a better value for consumers and as a result of that the
channel is growing
- a club is less attractive to consumers because they can get similar items
without paying a membership fee
- club stores tend to have lower operating expenses and less overhead so
prices are generally lower Answer: club stores tend to have lower
operating expenses and less overhead so prices are generally lower
,⫸ True or False? Incremental volume is affected by Temporary Price
Reductions. Answer: True
⫸ True or False? Improved technology is the major reason that category
management has been successful. Answer: False
⫸ True or False? The average promoted price can be higher than the
average non-promoted price at the same retailer. Answer: False
⫸ Which of the following analysis is not enabled by the use of POS
data?
- Balance inventories
- Evaluate seasonality
- Set proper competitive pricing
- Analyze transactional data
- None of these analyses are enabled by the use of POS data Answer: Set
proper competitive pricing
⫸ Which of these retailers is using store clustering analysis to
merchandise their shelves?
- Speedy Trip's convenience store chain changes its planogram by store
according to regional sales data
- Mary's grocery chain is running an in-store shelving test for 13 weeks
in 10 of its 15 stores
,- Frank's hypermarket chain uses the same planogram in all 35 retail
stores
- Thriftway's grocery chain has a different product lineup and shelfset
for stores located in more affluent urban areas Answer: Thriftway's
grocery chain has a different product lineup and shelfset for stores
located in more affluent urban areas
⫸ True or False? Clustering is a core analytic approach in the
development of category management plans and space management
today. Answer: True
⫸ Which of the following should you NOT do when setting up an in-
store test?
- Systematically vary promotions, ad features and displays between the
test and control stores in the pre-test period and the test period
- Have a pre-test period that lasts the same length as the test period
- When stores are reset for the test, leave a one-week gap between the
completion of the resets and the start of the test period
- Conduct the test for 13 weeks Answer: Systematically vary
promotions, ad features and displays between the test and control stores
in the pre-test period and the test period
⫸ Fill in the blank: _____ is the retail practice of marketing or
displaying products from different categories together to generate
additional revenue for the store.
- Incrementality
- Retail merchandising
, - Multi-category promotion
- Cross merchandising Answer: Cross merchandising
⫸ Which is the best approach to analyze the results of an in-store test?
- 1. Extrapolate one sample store from the test group one from the
control group; 2. Compare changes in sales between those 2 sample
stores between the base period and the test period.
- 1. Calculate the change in sales between the base and test period for
both the control store group and test store groups; 2. Compare changes
in the test group to the control store group
- 1. Calculate total sales during the test period for both the control group
and the test store group; 2. Compare the difference in sales between the
groups
- 1. Calculate the change in sales between the base and test periods for
all stores; 2. Compare the changes in the test score group to those in the
control store group Answer: 1. Calculate the change in sales between the
base and test period for both the control store group and test store
groups; 2. Compare changes in the test group to the control store group
⫸ What is a category?
- Any array of products with common characteristics
- A distinctly measurable and manageable grouping of products that are
interrelated and substitutable
- A segment of retail geography that has boundaries and specific
merchandising plans
- A discrete collection of products that are interrelated
