Frank is a full professor who is interested in the relationship between the brain weight of rats and
their speed in learning to find their way through ha complex maze. Every afternoon he gives each of
his fifty rats ten trials in the maze, counting the number of wrong turns each rat makes on its way
through the maze. - Answers laboratory observation
Ben is counseling Fennimore Jones in a small room in the neuropsychiatric hospital. Ben is a graduate
student in clinical psychology and Fennimore is his client. Fennimore was admitted to the
neruopsychiatric hospital when he came to the student health clinic complaining he hears voices
shouting obscenities at him and confiding that he thinks he is going through a spontaneous sex
change. After each session with Fennimore, Ben writes a report describing Fennimore's verbal and
nonverbal behavior and his interpretations of the behavior. - Answers case history
Carl is a graduate student who plans to become a psychometrician. He, like Ben, is working at the
neuropsychiatric hospital. His job is to administer a battery of tests to new patients. He will send the
test results, along with his summary and interpretations of them, to the patient's clinical psychologist
or psychiatrist. - Answers psychological tests
Ada is testing the hypothesis that color preference can be influenced by associating a color with a
pleasant experience, like eating. This afternoon she is delivering a supply of red, yellow, blue, green
and white nursing bottles to the mothers of newborns who have consented to let their infants be
subjects in her research. - Answers experiment
Dee is an assistant professor who will teach introductory psychology for the first time next term. She
has chosen some films to show her class of over 200 students, and now preparing a questionnaire to
administer to her students after each film. She thinks getting student reactions to the film will be
helpful the next time she teaches this class. - Answers survey
Ed is an undergraduate psychology major. For his senior thesis he is investigating the nature of
audience for pornography. This afternoon he is sitting in his car across the street from one of the
pornographic bookstore in the area. He is taking notes on the sex, approximate age, and ethnicity of
the patrons as they enter and leave the room. - Answers naturalistic observation
psychology - Answers the scientific study of behavior and mental processes
What re the four goals of psychology? - Answers 1) describe
2) explain
3) predict
4) change
How do we conduct research? - Answers scientific method
what does the scientific method entail? - Answers 1) careful observation
2) develop a hypothesis
3) test hypothesis
4) draw conclusions
5) evaluate conclusions
what is a hypothesis? - Answers educated guess
sample - Answers part of the population you are studying
population - Answers total group of people
random sample - Answers every member of population has an equal chance of being included
representative sample - Answers similar characteristics as population; mirrors population
what are the different types of psychological research? - Answers 1- descriptive research
2- correlational research
3- experimental research
what are the different types of descriptive research? - Answers naturalistic observation, case study,
and survey
naturalistic observation - Answers observe and describe behavior as it occurs in the natural
environment
pros= see behaviors as they unfold naturally
cons= no control over other variables
case study - Answers in depth study of an individual
pros= provides a wealth of information about the person and behaviors
cons= difficult to generalize