MNM2604 Assignment 1 QUIZ (COMPLETE ANSWERS) Semester 1 2026 - DUE 20 April 2026

MNM2604 Assignment 1 QUIZ (COMPLETE ANSWERS) Semester 1 2026 - DUE 20 April 2026; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.8.1..2.7.8..3.3.7.2... Ensure your success with us...... Supreme flour is currently facing rising demand for baking flour. The surge in demand is primarily driven by an increased need for bread among customers. This scenario is an illustration of … demand. derived demand joint demand volatile demand Inelastic demand Daliot, a small pizza retail store, currently sources pizza ingredients and cheese from many suppliers. Cheese is standard ingredient in the pizzas and constitutes a significant portion of the overall cost. Now Daliot is considering switching to a different supplier who can provide cheese at a more affordable price. This is an example of … products. Routine products Bottleneck products Strategic products Leverage products In the relationship-building process, the supplier collaborates with the client’s organisational executives in a confidential manner to explore emerging needs and strategic directions. This refers to … Preferred supplier Trusted partner Solution provider Strategic business advisor Mbalula, a buyer at cell phone store is responsible for cost control and minimisation within the store. The retail store manager has assigned him the ongoing task of comparing prices and sourcing costs from various suppliers for cell phones. This is known as … Maintaining and improving quality Market research Developing contracts and negotiating with suppliers Doing price or cost analyses Mr Van der Merwe, the manager at a bakery, depends on the procurement function to streamline processes, reduce manufacturing costs, and maintain a timely and accurate supply of raw materials. The procurement team also plays a crucial role in preventing production disruptions and maintaining high quality products. Additionally, they ensure optimal use of baking facilities. This is an illustration of … function. Administration Production Finance Marketing Punou is a logistics company that offers delivery and storage services of goods for clients such as retail grocery stores. Recently, it has been receiving complaints from clients about its poor service. Punou is planning to conduct research by interviewing a small number of clients to collect information about its poor service. Which one of the following techniques is Punou pursuing to collect this information? in depth interview survey online focus group focus group interview Elite Communication Services offers telephone, e mail and printing services to its customers. The company always ensures that its products are positioned to contribute to customers’ strategic priorities. Which one of the following does not form part of customers’ strategic priorities? Superior quality Price competitiveness Buying situation Low production cost Milton engineering is an international company that is purchasing raw material of steel from Germany for manufacturing steel furniture and export steel furniture to United Kingdom and United States of America. This is an example of … Globalisation Technology development The legal and regulatory environment Ethics in buying Mercedez Benz has launched new EQ models of electric vehicles that can be charged at home using electric charging stations. Additionally, these vehicles can also be charged on public charging stations. The company provides electric charging stations to enable customers to conveniently charge their electric vehicles at home or on the go. This is an example of … ethics of buying technology development legal and regulatory environment globalisation Malan produces buttons and sells them to clothing manufacturers. These buttons are used in the production of shirts jackets and coats for men and women. This is example of … Specialty products Component parts and materials Accessory equipment Raw and processed materials Mabel is the owner of Phakani Confectionary which supplies bread birthday cakes and pies. The business is not doing well and Mabel has decided to conduct a competitor analysis. Which one of the following is not among the secondary motives for conducting competitor analysis? Product life cycles are shortening Many product categories are competing in mature markets Decreased competition in the marketplace Increased dynamism of the business environment Xolile is the buyer for a food manufacturing firm his role is to make recommendations regarding which suppliers to buy equipment and materials from that is used in the production of food products. Xolile’s role is known as the … Initiator Influencer Users Gatekeeper Bakubung is a food manufacturing company. The company wants to conduct research on consumers who are health conscious. It has commissioned research where a group of consumers will be interviewed to explore the type of food that they prefer for purposes of keeping healthy. This is an example of … mixed method research qualitative research analytical research quantitative research Molefe the senior buyer at Konik oversees the procurement of print materials for food product packaging. The general manager has assigned Molefe the responsibility of selecting suppliers and evaluating their ability to meet the predetermined quality criteria for print material. Which stage of the buying process is Konik in? Recognising the need Selecting suppliers Determining the characteristics and quantity of products needed Searching and evaluation potential suppliers Phumzile has decided to conduct marketing research for her pharmacy. Her research is focused mainly on mass marketing strategy and the likely future impact on the business. This type of research is referred to as … Predictive research Diagnostic research Longitudinal research Descriptive research Ayesha is the marketing manager for Superior Stationery Suppliers a company that supplies a variety of stationery items to its customers mostly businesses. Ayesha has started a process to understand the key buying motivations for customers. Ayesha must consider each of the following variables in the process except … Security of use Assortment width Market growth Technological innovation The department within the organisation responsible for procuring essential items like computers stationery and office furniture is the one that relies on the purchasing function. This refers to … function. production finance administration marketing Mahlangu Cleaners buy their cleaning materials from Squeeky Clean company. These cleaning materials are classified as … capital products foundation products entering products facilitating products Catherine is a marketing officer for Neliswa Computers. Neliswa Computers has received a series of complaints regarding new computers that it sold to business clients. Catherine has been tasked to conduct interviews by telephone to find out more about business clients’ experience with new computers. These interviews are an example of … hybrid studies tele depth interviews focus groups face to face interviews The products that contribute to the functioning of a business including operating supplies repairs and maintenance items for machinery and equipment are considered … products. entering products foundation products advanced products facilitating products A stage in the B2B buying process is when buyers look for suppliers as soon as the description of the product and the quantity needed has been finalised. The purpose of this stage is to identify potential suppliers that could supply the needed product in the right quantity. This stage in the B2B buying process refers to … the stage of recognising the need the stage of evaluating and selecting suppliers the stage of searching for suppliers the stage of determining the characteristics and quantity of the product needed Bakubung Enterprise is a medium sized enterprise that manufactures and supplies engine spare parts such as piston rings turbochargers oil pumps water pumps and crankshafts. The products represent the finished business products of one B2B producer that become part of final product of another producer. This example refers to … products. facilitating foundation entering existing Phakamile runs a small bakery that manufactures and sells bread scones and cakes to the local community. This example refers to … producers resellers government institutions Johannes owner of Take Five Internet Café in Nylstroom has decided to conduct research in the area on how competitors have been operating and how they currently conduct their businesses. What type of marketing research is Johannes utilising in this scenario? Diagnostic Descriptive Predictive Causal Organisational buying decisions occur when the organisation purchases new products that have not been procured previously. These decisions involve a lengthy buying process aimed at reducing risks related to finances performance and social factors. This refers to … buying decisions. Complex new buy decisions Modified rebuy decisions Strict rebuy decisions Straight rebuy decisions Futuristic Office Furniture is busy conducting micro segmentation on its business customers but is applying a criterion that looks specifically at the involvement of all people who decide which product to buy from competitors in the industry. Which buying criterion is depicted in this scenario? Usage rate Product importance Buying center dynamics Buying situation Mr Van der Merwe is the chief buyer for a steel company. Part of his responsibility is to ensure that the steel suppliers are professional and that the standard and the materials or services sourced from suppliers meet the minimum requirements. This function refers to … maintaining and improving price or cost analyses maintaining and improving quality contracting and negotiating with suppliers developing contracts and negotiating with suppliers Yolandi as a buying administration officer at a clothing retail store manages the flow of information of styles of clothes to be purchased suppliers of clothes and information on clothing trends. Yolandi is known as the … influencer gatekeeper initiator user Khuliswa owner of Khulis Sources is conducting competitor analysis specifically evaluating the competitors cost structures. Which one of the following is not among the indicators that Khuliswa is looking at? Ability to decrease market share Break even levels Profit margins Ability to survive on low capabilities Makro is a wholesaler that buys large quantities of products directly from manufacturers and distributors for resale to retailers other wholesalers producers government departments and institutions. This is an example of … B2B customers or buyers. industrial intermediate institutions government Woolworths retail food store buyers are engaged in routine buying decisions which include placing orders as and when products are out of stock. This happens when products are bought frequently and they need replacement on a regular basis. Which one of the following buying decisions is Woolworths retail food store buyers involved in? Complex buying decisions Straight buying decisions Modified buying decisions Advanced buying decisions South African Government has implemented a liquor law that prohibits liquor outlets such as wholesale and retail liquor stores from selling alcohol to children under the age 18 years. This is an example … Technology development Ethics in buying Globalisation Legal and regulatory environment Mashudu a manager at Africa Solar Pty Ltd is busy conducting B2B marketing research for the company but he is facing various challenges including executives or business owners being unable to participate because of their busy schedules. This prevents him from collecting the detailed information that is required. Which one of the following best represents the challenge that Mashudu is facing with this type of research? participants willingness to share information similarity of all businesses lack of time group decision making Batsumi Trading is a clothing manufacturing enterprise. The company is facing energy crisis due to load shedding. To deal with this Batsumi has made the decision to install solar systems. However the company has set specific criteria for selecting the best supplier and installer of these solar systems. They are looking for reliability quality assurances and ongoing maintenance support. Which one of the following supplier selection criteria is Batsumi Trading using to select the company that can supply and install solar system? Product quality Technical aspects Financial aspects Customer service Michael has acquired the services of Buhle Consultants to conduct primary research on his motorbike company. The consultants will utilise all the following research techniques in conducting this type of research except … observation observation field trials internal data Molefe is an IT specialist working for Madagascar Computer Company. He has been tasked to source and purchase computer hardware and software for the company. Molefe is known as the … decision maker buying agent influencer gatekeeper Tiger Brand is a company that manufactures foods it is sourcing a large scale of corn from farmers and transform it into consumable maize meals. This is an illustration of the … institutions resellers government producers The stage in relationship building where the connection between the purchasing organisation and the supplier becomes more strategic and rewarding deepening the relationship refers to … solution provider trusted partner preferred supplier strategic business advisor Busisiwe owns a small stationary company that buys pens envelopes printing papers and printing inks from a wholesale stationary supplier and sells stationary to local municipalities and provincial government in the Northern Cape. This example refers to … resellers government producers institutions Refilwe is the owner of Supreme Meat Wholesalers in Mafikeng. She always ensures that the premises and the machines used to process meat for the business are in good condition so that she can ensure superior service to customers. Which class of products does this scenario portray? raw products foundation products facilitating products entering products