MKTG 3650 UNT Final Exam Review
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At the core, marketing is based on ________ with others. Relationships
Carlota has opened a small business. She is selling a
bottled hot sauce made from locally grown peppers us-
ing a formula passed down in her family. The product is
sold via eBay and Amazon and is delivered by FedEx. So
Marketing Mix
far, no promotion other than word-of-mouth and social
media has been needed. For only $9.95, you can buy a
quart bottle. The preceding describes the ________ for
Carlota's company.
Any bundle of attributes that is capable of satisfying con-
Product
sumer wants and needs is a:
Consumer appliances and electronics such as washing
machines, microwave ovens, TVs, DVD players and note-
Shopping
book computers normally are considered to be which type
of consumer good?
The ratio between what consumers receive to what they
Value
give in exchange process represents their perception of:
Every morning Pete buys a cup of coffee from the vend-
ing machine located down the hall in his office building.
Place and Time
The location of the vending machine creates __________
utility.
_________ is one of the fundamental premises of the
"Firms must be customer-oriented"
marketing concept
According to the text, in the early 1930s, Ford and GM
illustrate two firms that clearly were practicing dramat-
ically different 'business philosophies.' The philosophy Product-orientation, marketing-orientation
illustrated by Ford was _________, while the philosophy
illustrated by GM was __________.
, MKTG 3650 UNT Final Exam Review
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Metropolitan Auto sells pre-owned cars. Its salespersons
are expected to do whatever is necessary to reach their
sales quotas. Aggressive selling is required, and margin-
ally unethical sales tactics, such as selling features that Selling-orientation
customers do not really need, are encouraged. Metropol-
itan Auto apparently practices the _______ of marketing
thought.
Managing the marketing mix for purposes of developing
Marketing planning, at its core, is about:
and delivering unique value.
How to meat and beat competitive threats, and survive
Strategic level planning primarily involves determining:
long-term, while growing
Which of the following was not discussed as a "strategic Competitions that are too fierce often sink each of the
takeaway" in Appendix 2A competing firms
According to Chapter 2, the third stage that should be Strategists (decision-makers) should think up and pri-
followed in order to elevate your ability to make good oritize all possible courses of action in response to the
strategic decisions for your firm is: opportunity or threat that is embedded in the decision.
Which of the following statements does not reflect a rea-
Planning provide a safe harbor for possibility thinking
son why planning is inevitably useful?
According to what was written in the book, which of the
following statements do not reflect a general benefit that The presence of clear and simple goals permit employees
results when firms implement clear and simple goals as to reach their goals more easily.
guides for their employees
The three ways in which firms can achieve perceptions of
The "cool" factor; what's new and cool is sexy, and ulti-
uniqueness in the minds of customers include all of the
mately unique (for a while).
following except:
(Please indicate which, if any, of the following answers is
wrong.) Marketing competition is a game best played by Aggression
marketing managers who exhibit:
, MKTG 3650 UNT Final Exam Review
Study online at https://quizlet.com/_ja3877
The smallest unit within any firm for which independent
An SBU is:
strategic planning can be done.
After a company establishes its goals and objectives, it
might then develop a broad plan of action to reach the Strategic plans
goals. This broad plan of action is called a _______.
Remington Arms continually monitors the environment for
social and cultural changes that may open new markets
MOA
for the sales of its weapons. This type of analysis is usually
part of the ______.
As part of the industry analysis component of SWOT analy-
sis, marketing managers try to identify those 'factors' that
Key success factors
firms in the industry must possess to survive and remain
competitive. These factors are called:
The firm's _______ is a statement of company purpose,
identifying the business in which the firm perceives itself
Mission
to be; it is a statement of the firm's primary areas of
product and market focus.
Firms that define their missions from a strict 'product'
perspective often miss many marketing opportunities as Marketing myopia
a result. This phenomenon is referred to as ________.
Good mission statements possess a number of character- Focus on defining mission as building and selling specific
istics. Which of the following is not among them? products
When searching for new market opportunities, which area
of product-market focus is least likely to take the firm Market pentetration
beyond its current mission?
In terms of the Boston Consulting Group's Growth-share
matrix are high potential products with limited market Question marks
share but are competing in high growth markets
Study online at https://quizlet.com/_ja3877
At the core, marketing is based on ________ with others. Relationships
Carlota has opened a small business. She is selling a
bottled hot sauce made from locally grown peppers us-
ing a formula passed down in her family. The product is
sold via eBay and Amazon and is delivered by FedEx. So
Marketing Mix
far, no promotion other than word-of-mouth and social
media has been needed. For only $9.95, you can buy a
quart bottle. The preceding describes the ________ for
Carlota's company.
Any bundle of attributes that is capable of satisfying con-
Product
sumer wants and needs is a:
Consumer appliances and electronics such as washing
machines, microwave ovens, TVs, DVD players and note-
Shopping
book computers normally are considered to be which type
of consumer good?
The ratio between what consumers receive to what they
Value
give in exchange process represents their perception of:
Every morning Pete buys a cup of coffee from the vend-
ing machine located down the hall in his office building.
Place and Time
The location of the vending machine creates __________
utility.
_________ is one of the fundamental premises of the
"Firms must be customer-oriented"
marketing concept
According to the text, in the early 1930s, Ford and GM
illustrate two firms that clearly were practicing dramat-
ically different 'business philosophies.' The philosophy Product-orientation, marketing-orientation
illustrated by Ford was _________, while the philosophy
illustrated by GM was __________.
, MKTG 3650 UNT Final Exam Review
Study online at https://quizlet.com/_ja3877
Metropolitan Auto sells pre-owned cars. Its salespersons
are expected to do whatever is necessary to reach their
sales quotas. Aggressive selling is required, and margin-
ally unethical sales tactics, such as selling features that Selling-orientation
customers do not really need, are encouraged. Metropol-
itan Auto apparently practices the _______ of marketing
thought.
Managing the marketing mix for purposes of developing
Marketing planning, at its core, is about:
and delivering unique value.
How to meat and beat competitive threats, and survive
Strategic level planning primarily involves determining:
long-term, while growing
Which of the following was not discussed as a "strategic Competitions that are too fierce often sink each of the
takeaway" in Appendix 2A competing firms
According to Chapter 2, the third stage that should be Strategists (decision-makers) should think up and pri-
followed in order to elevate your ability to make good oritize all possible courses of action in response to the
strategic decisions for your firm is: opportunity or threat that is embedded in the decision.
Which of the following statements does not reflect a rea-
Planning provide a safe harbor for possibility thinking
son why planning is inevitably useful?
According to what was written in the book, which of the
following statements do not reflect a general benefit that The presence of clear and simple goals permit employees
results when firms implement clear and simple goals as to reach their goals more easily.
guides for their employees
The three ways in which firms can achieve perceptions of
The "cool" factor; what's new and cool is sexy, and ulti-
uniqueness in the minds of customers include all of the
mately unique (for a while).
following except:
(Please indicate which, if any, of the following answers is
wrong.) Marketing competition is a game best played by Aggression
marketing managers who exhibit:
, MKTG 3650 UNT Final Exam Review
Study online at https://quizlet.com/_ja3877
The smallest unit within any firm for which independent
An SBU is:
strategic planning can be done.
After a company establishes its goals and objectives, it
might then develop a broad plan of action to reach the Strategic plans
goals. This broad plan of action is called a _______.
Remington Arms continually monitors the environment for
social and cultural changes that may open new markets
MOA
for the sales of its weapons. This type of analysis is usually
part of the ______.
As part of the industry analysis component of SWOT analy-
sis, marketing managers try to identify those 'factors' that
Key success factors
firms in the industry must possess to survive and remain
competitive. These factors are called:
The firm's _______ is a statement of company purpose,
identifying the business in which the firm perceives itself
Mission
to be; it is a statement of the firm's primary areas of
product and market focus.
Firms that define their missions from a strict 'product'
perspective often miss many marketing opportunities as Marketing myopia
a result. This phenomenon is referred to as ________.
Good mission statements possess a number of character- Focus on defining mission as building and selling specific
istics. Which of the following is not among them? products
When searching for new market opportunities, which area
of product-market focus is least likely to take the firm Market pentetration
beyond its current mission?
In terms of the Boston Consulting Group's Growth-share
matrix are high potential products with limited market Question marks
share but are competing in high growth markets
