MKTG 3650 Exam 1- UNT Thompson
Study online at https://quizlet.com/_74g45w
Metropolitan Auto sells pre-owned cars. Its salespersons
are expected to do whatever is necessary to reach their
sales quotas. Aggressive selling is required, and margin-
ally unethical sales tactics, such as selling features that Selling-orientation
customers do not really need, are encouraged. Metropol-
itan Auto apparently practices the _________-orientation
of marketing thought.
the want-satisfaction generated by the physical character-
Form utility
istics of the product.
Hillary Clinton, as a presidential candidate, actively en-
gaged in trying to persuade potential voters of her ideas
and her worthiness to be elected as the first woman
product
president of the US. From a marketing perspective, Mrs.
Clinton, as a candidate, illustrates the __________ com-
ponent of the marketing mix.
The firm's human resources comprise which of the Three
Talent
T's of resources?
According to the text, in the early 1930s, Ford and GM
illustrate two firms that clearly were practicing dramatically
Ford- Production orientation
different 'business philosophies.' The philosophy illus-
GM- marketing orientation
trated by Ford was the ________-orientation while the
philosophy illustrated by GM was _______-orientation.
The ratio between what consumers receive to what they
give in the exchange process represents their perception Value
of ____________ .
The UNT Barnes and Noble bookstore sells mainly to an
consumer market consisting of students.
_________ market.
Air conditioning systems that are manufactured in the
time
Winter will be stored until customers are ready to buy
, MKTG 3650 Exam 1- UNT Thompson
Study online at https://quizlet.com/_74g45w
them in the Spring. The temporary storage of these sys-
tems creates ________ utility for customers.
Carlota has opened a small business. She is selling a
bottled hot sauce made from locally grown peppers using
a formula passed down in her family. The product is sold
via eBay and Amazon and is delivered by FedEx. So far,
marketing
no promotion other than word-of-mouth on social media
has been needed. For only $9.95, you can buy a quart
bottle. The preceding describes the "________ mix" for
Samantha's company.
Consumer appliances and electronics such as washing
machines, microwave ovens, TVs, DVD players, and note-
Shopping
book computers normally are considered to be which type
of consumer good?
________ consist of the individuals or organizations that
need and want the goods and services offered by organi- Markets
zations.
In the definition of marketing, social implies that market-
True
ing is an activity that involves people
When Panera Bread bakes its morning bagels and breads,
Form
____________ utility is created.
Jerri's Lawn Service buys mowing and mulching equip-
ment used in the performance of its services to its cus-
Organizational Goods
tomers. Jerri's is apparently buying which type of prod-
ucts?
Tyler Farms grows some of the finest strawberries in
California. Customers come from miles away to pick its
production
excellent berries. Last year, the owner increased produc-
tion by almost 50 percent. The owner assumed that cus-
, MKTG 3650 Exam 1- UNT Thompson
Study online at https://quizlet.com/_74g45w
tomers would choose Tyler Farms' strawberries because
the berries were of good quality and reasonably priced.
Tyler Farms is acting as if it is in the _______-orientation
stage of marketing thought.
Manufacturers in the _______________________ stage
of marketing thought typically focus on increasing output
Production-orientation (production concept)
while assuming that customers will seek out and buy
reasonably priced, well-made products.
major resources available to marketers (T's) Time, Talent, and Treasure
Zappos.com, a well-known online shoe retailer, treats ven-
dors, employees, and customers as part of the overall
Zappos family - treating everyone with respect and com- relationship marketing
mon courtesy. It can be said that Zappos engages in
the__________ marketing-orientation.
A manufacturer sells its products to wholesalers. These
wholesalers then resell the products to retailers in the
geographic areas in which they operate. You and I then
buy these products from one or more of these retailers. channel of distribution
The sequence of organizations beginning with producers
on one end and ending with consumers on the other is
typically referred to as the:
-That its implementation must be a 'total firm' effort, not
just the focus of the marketing department
-That the firm's primary objective should be one of iden-
tifying and satisfying customers' needs i.e. the customer
Probably the most critical 'premise' of the marketing con-
should be 'central' to everything the firm does (correct)
cept is
-The firm should maintain a profit focus, but the focus
should emphasize long-term profitability instead of im-
mediate returns.
-Firms should target rather finely-defined market seg-
, MKTG 3650 Exam 1- UNT Thompson
Study online at https://quizlet.com/_74g45w
ments, rather than try to sell to larger, more diverse mar-
kets
When Paul goes to Home Depot and purchases a ¼" drill
False. He is buying solution to a problem, specifically he is
bit, he, at the most fundmental level, is essentially buying
buying a ¼" hole.
a product. (T or F)
Bates Manufacturing produces some of the finest furni-
ture in North Dakota. Buyers world-wide attend furniture
shows to view Bates' newest creations. Last year, man-
agement increased its production capacity by almost 20
percent, assuming that increased capacity would lead to False. Bates is operating under the production-orientation
substantial cost reductions that would allow Bates to fur- philosophy given its focus on capacity increases yielding
ther lower its prices. Management assumed that buyers cost reduction and lower prices.
choose its furniture due to its high quality and reasonable
prices. Bates Manufacturing is acting as if it is in the
marketing-orientation stage of marketing thought. (T or
F)
If the owner of a children's day-care center were to an-
swer the question, "what business are you in?" with the
statement, "We nurture children and provide them with mission
a homelike environment that keeps their separation anxi-
eties to a minimum", it would be identifying its _______.
The MOA is generally considered to be conducted as part
SWOT
of the:
Good mission statements are generally expressed in a
market-focused manner, rather than taking on a product True
focus.
Key success factors are typically identifed during the
_________ analysis component of the strategic marketing industry
planning process.
Study online at https://quizlet.com/_74g45w
Metropolitan Auto sells pre-owned cars. Its salespersons
are expected to do whatever is necessary to reach their
sales quotas. Aggressive selling is required, and margin-
ally unethical sales tactics, such as selling features that Selling-orientation
customers do not really need, are encouraged. Metropol-
itan Auto apparently practices the _________-orientation
of marketing thought.
the want-satisfaction generated by the physical character-
Form utility
istics of the product.
Hillary Clinton, as a presidential candidate, actively en-
gaged in trying to persuade potential voters of her ideas
and her worthiness to be elected as the first woman
product
president of the US. From a marketing perspective, Mrs.
Clinton, as a candidate, illustrates the __________ com-
ponent of the marketing mix.
The firm's human resources comprise which of the Three
Talent
T's of resources?
According to the text, in the early 1930s, Ford and GM
illustrate two firms that clearly were practicing dramatically
Ford- Production orientation
different 'business philosophies.' The philosophy illus-
GM- marketing orientation
trated by Ford was the ________-orientation while the
philosophy illustrated by GM was _______-orientation.
The ratio between what consumers receive to what they
give in the exchange process represents their perception Value
of ____________ .
The UNT Barnes and Noble bookstore sells mainly to an
consumer market consisting of students.
_________ market.
Air conditioning systems that are manufactured in the
time
Winter will be stored until customers are ready to buy
, MKTG 3650 Exam 1- UNT Thompson
Study online at https://quizlet.com/_74g45w
them in the Spring. The temporary storage of these sys-
tems creates ________ utility for customers.
Carlota has opened a small business. She is selling a
bottled hot sauce made from locally grown peppers using
a formula passed down in her family. The product is sold
via eBay and Amazon and is delivered by FedEx. So far,
marketing
no promotion other than word-of-mouth on social media
has been needed. For only $9.95, you can buy a quart
bottle. The preceding describes the "________ mix" for
Samantha's company.
Consumer appliances and electronics such as washing
machines, microwave ovens, TVs, DVD players, and note-
Shopping
book computers normally are considered to be which type
of consumer good?
________ consist of the individuals or organizations that
need and want the goods and services offered by organi- Markets
zations.
In the definition of marketing, social implies that market-
True
ing is an activity that involves people
When Panera Bread bakes its morning bagels and breads,
Form
____________ utility is created.
Jerri's Lawn Service buys mowing and mulching equip-
ment used in the performance of its services to its cus-
Organizational Goods
tomers. Jerri's is apparently buying which type of prod-
ucts?
Tyler Farms grows some of the finest strawberries in
California. Customers come from miles away to pick its
production
excellent berries. Last year, the owner increased produc-
tion by almost 50 percent. The owner assumed that cus-
, MKTG 3650 Exam 1- UNT Thompson
Study online at https://quizlet.com/_74g45w
tomers would choose Tyler Farms' strawberries because
the berries were of good quality and reasonably priced.
Tyler Farms is acting as if it is in the _______-orientation
stage of marketing thought.
Manufacturers in the _______________________ stage
of marketing thought typically focus on increasing output
Production-orientation (production concept)
while assuming that customers will seek out and buy
reasonably priced, well-made products.
major resources available to marketers (T's) Time, Talent, and Treasure
Zappos.com, a well-known online shoe retailer, treats ven-
dors, employees, and customers as part of the overall
Zappos family - treating everyone with respect and com- relationship marketing
mon courtesy. It can be said that Zappos engages in
the__________ marketing-orientation.
A manufacturer sells its products to wholesalers. These
wholesalers then resell the products to retailers in the
geographic areas in which they operate. You and I then
buy these products from one or more of these retailers. channel of distribution
The sequence of organizations beginning with producers
on one end and ending with consumers on the other is
typically referred to as the:
-That its implementation must be a 'total firm' effort, not
just the focus of the marketing department
-That the firm's primary objective should be one of iden-
tifying and satisfying customers' needs i.e. the customer
Probably the most critical 'premise' of the marketing con-
should be 'central' to everything the firm does (correct)
cept is
-The firm should maintain a profit focus, but the focus
should emphasize long-term profitability instead of im-
mediate returns.
-Firms should target rather finely-defined market seg-
, MKTG 3650 Exam 1- UNT Thompson
Study online at https://quizlet.com/_74g45w
ments, rather than try to sell to larger, more diverse mar-
kets
When Paul goes to Home Depot and purchases a ¼" drill
False. He is buying solution to a problem, specifically he is
bit, he, at the most fundmental level, is essentially buying
buying a ¼" hole.
a product. (T or F)
Bates Manufacturing produces some of the finest furni-
ture in North Dakota. Buyers world-wide attend furniture
shows to view Bates' newest creations. Last year, man-
agement increased its production capacity by almost 20
percent, assuming that increased capacity would lead to False. Bates is operating under the production-orientation
substantial cost reductions that would allow Bates to fur- philosophy given its focus on capacity increases yielding
ther lower its prices. Management assumed that buyers cost reduction and lower prices.
choose its furniture due to its high quality and reasonable
prices. Bates Manufacturing is acting as if it is in the
marketing-orientation stage of marketing thought. (T or
F)
If the owner of a children's day-care center were to an-
swer the question, "what business are you in?" with the
statement, "We nurture children and provide them with mission
a homelike environment that keeps their separation anxi-
eties to a minimum", it would be identifying its _______.
The MOA is generally considered to be conducted as part
SWOT
of the:
Good mission statements are generally expressed in a
market-focused manner, rather than taking on a product True
focus.
Key success factors are typically identifed during the
_________ analysis component of the strategic marketing industry
planning process.
