Meta Media Planning Professionals Certification
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Terms in this set (141)
What is Meta Ads Manager? a tool where you can:
1) create campaign setup at campaign, ad set, and
ad level
2) manage/monitor campaign details to make
optimizations, update parameters, or pause
3) track/review the performance of your advertising
campaigns across Facebook, Messenger, Instagram
and Meta Audience Network.
How many campaign Three: Campaign, Ad Set, AD
structure/levels are there?
,Campaign Level select a buying type, campaign objective, and
budget strategy
Buying Type: purchase ad placements, determines
the bidding strategy
-2 options: Auction or Reservation at fixed cost
Campaign Objective: Select campaign goal
-Options: awareness, traffic, engagement, leads,
app promotion and sales.
-Auctions supports all objectives
-Reservation supports only Awareness and Traffic
Budget: Select budget distribution
-Advantage+ campaign budget: automatically
distributed across ad sets.
-Manual Budget: set for each ad set
Additional Settings: Depending on the buying type
and campaign objective:
-Special Ad Categories for specific categories
compliant with Meta Standards
-A/B test: test different variables to improve
performance. (only available with auction buying
type.)
, Ad Set define the audience to reach, choose ad
placements and performance parameters
Delivery: optimize ad set for conversions, clicks or
app events. options will vary for each objective.
-Conversion: increase engagement
-Performance goals: max efficiency
Budget & Schedule: Set daily or lifetime budget,
start date and time manually
-using Advantage+, changes can be made
Audience: who you want to reach
2 options:
-Advantage+ (recommended) AI chooses best
placements
-Manually choose location, age, gender and etc.
Define Placements: where ads appear
-Advantage+ placements (recommended) to have
AI determine
-Manual placements.
-Brand safety & Inventory Filters: prevent your ads
from appearing alongside content that doesn't
align with your brand
Leave the first rating
Save
Terms in this set (141)
What is Meta Ads Manager? a tool where you can:
1) create campaign setup at campaign, ad set, and
ad level
2) manage/monitor campaign details to make
optimizations, update parameters, or pause
3) track/review the performance of your advertising
campaigns across Facebook, Messenger, Instagram
and Meta Audience Network.
How many campaign Three: Campaign, Ad Set, AD
structure/levels are there?
,Campaign Level select a buying type, campaign objective, and
budget strategy
Buying Type: purchase ad placements, determines
the bidding strategy
-2 options: Auction or Reservation at fixed cost
Campaign Objective: Select campaign goal
-Options: awareness, traffic, engagement, leads,
app promotion and sales.
-Auctions supports all objectives
-Reservation supports only Awareness and Traffic
Budget: Select budget distribution
-Advantage+ campaign budget: automatically
distributed across ad sets.
-Manual Budget: set for each ad set
Additional Settings: Depending on the buying type
and campaign objective:
-Special Ad Categories for specific categories
compliant with Meta Standards
-A/B test: test different variables to improve
performance. (only available with auction buying
type.)
, Ad Set define the audience to reach, choose ad
placements and performance parameters
Delivery: optimize ad set for conversions, clicks or
app events. options will vary for each objective.
-Conversion: increase engagement
-Performance goals: max efficiency
Budget & Schedule: Set daily or lifetime budget,
start date and time manually
-using Advantage+, changes can be made
Audience: who you want to reach
2 options:
-Advantage+ (recommended) AI chooses best
placements
-Manually choose location, age, gender and etc.
Define Placements: where ads appear
-Advantage+ placements (recommended) to have
AI determine
-Manual placements.
-Brand safety & Inventory Filters: prevent your ads
from appearing alongside content that doesn't
align with your brand
