UNT MKTG 3650 EXAM 1 - Strutton
Study online at https://quizlet.com/_5axmdi
1) standing out rather than fitting in
keys to marketing success 2) making new things known and old things appear new
3) development and delivery of new stuff
marketers manipulate people into buying things they do
hedonic treadmill not need and can't afford, because people always want
more
1) thank people for making time for them
2) ask about themselves
marketers committed to success: 3) make them laugh
4) ask people their problems and listen
5) help solve their problems
marketing organization EVERY organization
classical conditioning; consumers are compared to dogs
pavlovian responses because they are being "trained" to always feel deprived,
no matter how many things they already have
1) create a real or imagined problem
two-part path to marketing success
2) create a real or imagined solution
a social and managerial process by which individuals and
marketing groups obtain what they need and want through creating
and exchanging products and value with others.
business-to-consumer marketing; the process in which
B2C marketing businesses sell to consumers; generally driven by their
ability to satisfy WANTS
business-to-business marketing; the process of selling
B2B marketing merchandise or services from one business to another;
generally driven by their ability to satisfy customer NEEDS
exists inside human minds and bodies as states of felt
needs
deprivation
, UNT MKTG 3650 EXAM 1 - Strutton
Study online at https://quizlet.com/_5axmdi
the form "needs" assumes as these are shaped by individ-
wants
ual personality and culture
problem solvers
need satisfiers
marketers should consider themselves:
promise makers
promise keepers
- generates solutions
- are created (through the acquisition and use of prod-
values
ucts)
- are exchanged (from sellers to buyers)
core concept of marketing; get and give of value; problem
exchange
solving ability of any particular product
products tangible
services intangible
all actual or potential customers for a product or service;
market usually heterogeneous, meaning consisting of dissimilar
constituents
ratio between the firm's sales volume and overall industry
market share
volume
smaller sub-markets existing inside much larger markets;
market segments homogeneous, meaning the people or firms that consti-
tute these share certain characteristics in common
process through which broader, larger, more heteroge-
market segmentation neous markets are divided into narrower, smaller, more
homogeneous markets
entails strategically identifying and selecting the precise
market targeting segment or segments that marketers will target through
their marketing mixes
market position(ing)
Study online at https://quizlet.com/_5axmdi
1) standing out rather than fitting in
keys to marketing success 2) making new things known and old things appear new
3) development and delivery of new stuff
marketers manipulate people into buying things they do
hedonic treadmill not need and can't afford, because people always want
more
1) thank people for making time for them
2) ask about themselves
marketers committed to success: 3) make them laugh
4) ask people their problems and listen
5) help solve their problems
marketing organization EVERY organization
classical conditioning; consumers are compared to dogs
pavlovian responses because they are being "trained" to always feel deprived,
no matter how many things they already have
1) create a real or imagined problem
two-part path to marketing success
2) create a real or imagined solution
a social and managerial process by which individuals and
marketing groups obtain what they need and want through creating
and exchanging products and value with others.
business-to-consumer marketing; the process in which
B2C marketing businesses sell to consumers; generally driven by their
ability to satisfy WANTS
business-to-business marketing; the process of selling
B2B marketing merchandise or services from one business to another;
generally driven by their ability to satisfy customer NEEDS
exists inside human minds and bodies as states of felt
needs
deprivation
, UNT MKTG 3650 EXAM 1 - Strutton
Study online at https://quizlet.com/_5axmdi
the form "needs" assumes as these are shaped by individ-
wants
ual personality and culture
problem solvers
need satisfiers
marketers should consider themselves:
promise makers
promise keepers
- generates solutions
- are created (through the acquisition and use of prod-
values
ucts)
- are exchanged (from sellers to buyers)
core concept of marketing; get and give of value; problem
exchange
solving ability of any particular product
products tangible
services intangible
all actual or potential customers for a product or service;
market usually heterogeneous, meaning consisting of dissimilar
constituents
ratio between the firm's sales volume and overall industry
market share
volume
smaller sub-markets existing inside much larger markets;
market segments homogeneous, meaning the people or firms that consti-
tute these share certain characteristics in common
process through which broader, larger, more heteroge-
market segmentation neous markets are divided into narrower, smaller, more
homogeneous markets
entails strategically identifying and selecting the precise
market targeting segment or segments that marketers will target through
their marketing mixes
market position(ing)
