UNT: Marketing 3650 Exam 1
Study online at https://quizlet.com/_16hi90
Business Philosophy Statements:
Societal marketing concept
A product may be demarketed because it is harmful.
Business Philosophy Statements:
Marketing concept
Credited to GE's CEO in the 1950's.
Business Philosophy Statements:
Product Concept
Build a better mousetrap
Business Philosophy Statement:
Selling concept
Customers must be persuaded to buy products
The film clips presented in class contrasting Ford and GM
illustrate two firms that clearly were practicing dramatically
different 'business philosophies.' The philosophy illustrat-
false, it's just the opposite. ed by Ford was the marketing concept, while the philoso-
phy illustrated by GM was the production concept.
True or False
"A total system of business activities designed to plan,
price, promote, and distribute want-satisfying products to
marketing
target markets to achieve organizational objectives" is the
text's definition of:
Anything that provides a bundle of tangible or intangible
a product characteristics or attributes geared toward satisfying cus-
tomers' wants and needs best defines ____________ .
A manufacturer sells its products to wholesalers. These
wholesalers then resell the products to retailers in the
geographic areas in which they operate. You and I then
channel of distribution
buy these products from one or more of these retailers.
This 'link' between producers on one end and consumers
on the other is typically referred to as the:
form When bread is baked,____________ utility is created.
true, sales must be made to generate revenue. The mar-
keting functions embodied in the marketing mix are to
, UNT: Marketing 3650 Exam 1
Study online at https://quizlet.com/_16hi90
Although many activities are essential to a company's
growth, marketing is the only one that directly produces
revenue.
True or False
that the firm's primary objective should be one of iden-
Probably the most critical 'premise' of the marketing con-
tifying and SATISFYING CUSTOMER'S NEEDS i.e. the cus-
cept is:
tomer should be 'CENTRAL' to everything the firm does
Barbara has opened a small business. She is selling a bot-
tled mixture of hot and mild peppers, stuffed green olives
and spices. The product is distributed by mail. So far, no
promotion other than word-of-mouth has been needed.
marketing mix
For only $4.75, you can buy a pint jar of the mixture that
you can use on everything from chili to Chinese food. The
preceding describes the ______________ for Barbara's
company.
product, although not discussed specfically in class,
branding and labeling are most closely tied to the product To which element of the marketing mix do branding and
element of the marketing mix. The product is 'branded' labeling decisions relate most closely?
and the label appears on the product.
To which element of the marketing mix do personal selling
promotion
and advertising decisions relate most closely?
Manufacturers in the _______________________ stage
typically focus on increasing output while assuming that
production-orientation (production concept)
customers will seek out and buy reasonably priced,
well-made products.
production-orientation
, UNT: Marketing 3650 Exam 1
Study online at https://quizlet.com/_16hi90
Bates Manufacturing produces some of the finest furni-
ture in North Carolina. Buyers world-wide attend furniture
shows to view Bates' newest creations. Last year, man-
agement increased its production capacity by almost 20
percent, assuming that increased capacity would lead to
substantial cost reductions that would allow Bates to fur-
ther lower its prices. Management assumed that buyers
choose its furniture due to its high quality and reasonable
prices. Bates Manufacturing is acting as if it is in the
_____________ stage of marketing thought.
With relationship marketing a company is hoping to es-
tablish a feeling of goodwill with its customers, suppliers,
employees, and competitors as well as a sense that the
True
firm cares about more than making a sale.
True or False
The manufacturer has initiated a DIAPER RECYCLING PRO-
Which of the following statements best reflects the adop-
GRAM in conjunction with a consumer education program
tion of the societal marketing concept by a manufacturer
to make consumers more AWARE of the potential ENVI-
of disposable diapers?
RONMENTAL HAZARDS associated with such products.
Andover Farms grows some of the finest strawberries
in Tennessee. Customers come from miles away to pick
its succulent berries. Last year, its owner increased its
production ability by almost 40 percent. The farm own-
er assumed that customers would pick Andover Farms'
False, it's the production concept, not product concept
strawberries because the berries were of good quality and
reasonably priced. Andover Farms is acting as if it is in the
product-orientation stage of marketing thought.
True or False
sales-orientation
Study online at https://quizlet.com/_16hi90
Business Philosophy Statements:
Societal marketing concept
A product may be demarketed because it is harmful.
Business Philosophy Statements:
Marketing concept
Credited to GE's CEO in the 1950's.
Business Philosophy Statements:
Product Concept
Build a better mousetrap
Business Philosophy Statement:
Selling concept
Customers must be persuaded to buy products
The film clips presented in class contrasting Ford and GM
illustrate two firms that clearly were practicing dramatically
different 'business philosophies.' The philosophy illustrat-
false, it's just the opposite. ed by Ford was the marketing concept, while the philoso-
phy illustrated by GM was the production concept.
True or False
"A total system of business activities designed to plan,
price, promote, and distribute want-satisfying products to
marketing
target markets to achieve organizational objectives" is the
text's definition of:
Anything that provides a bundle of tangible or intangible
a product characteristics or attributes geared toward satisfying cus-
tomers' wants and needs best defines ____________ .
A manufacturer sells its products to wholesalers. These
wholesalers then resell the products to retailers in the
geographic areas in which they operate. You and I then
channel of distribution
buy these products from one or more of these retailers.
This 'link' between producers on one end and consumers
on the other is typically referred to as the:
form When bread is baked,____________ utility is created.
true, sales must be made to generate revenue. The mar-
keting functions embodied in the marketing mix are to
, UNT: Marketing 3650 Exam 1
Study online at https://quizlet.com/_16hi90
Although many activities are essential to a company's
growth, marketing is the only one that directly produces
revenue.
True or False
that the firm's primary objective should be one of iden-
Probably the most critical 'premise' of the marketing con-
tifying and SATISFYING CUSTOMER'S NEEDS i.e. the cus-
cept is:
tomer should be 'CENTRAL' to everything the firm does
Barbara has opened a small business. She is selling a bot-
tled mixture of hot and mild peppers, stuffed green olives
and spices. The product is distributed by mail. So far, no
promotion other than word-of-mouth has been needed.
marketing mix
For only $4.75, you can buy a pint jar of the mixture that
you can use on everything from chili to Chinese food. The
preceding describes the ______________ for Barbara's
company.
product, although not discussed specfically in class,
branding and labeling are most closely tied to the product To which element of the marketing mix do branding and
element of the marketing mix. The product is 'branded' labeling decisions relate most closely?
and the label appears on the product.
To which element of the marketing mix do personal selling
promotion
and advertising decisions relate most closely?
Manufacturers in the _______________________ stage
typically focus on increasing output while assuming that
production-orientation (production concept)
customers will seek out and buy reasonably priced,
well-made products.
production-orientation
, UNT: Marketing 3650 Exam 1
Study online at https://quizlet.com/_16hi90
Bates Manufacturing produces some of the finest furni-
ture in North Carolina. Buyers world-wide attend furniture
shows to view Bates' newest creations. Last year, man-
agement increased its production capacity by almost 20
percent, assuming that increased capacity would lead to
substantial cost reductions that would allow Bates to fur-
ther lower its prices. Management assumed that buyers
choose its furniture due to its high quality and reasonable
prices. Bates Manufacturing is acting as if it is in the
_____________ stage of marketing thought.
With relationship marketing a company is hoping to es-
tablish a feeling of goodwill with its customers, suppliers,
employees, and competitors as well as a sense that the
True
firm cares about more than making a sale.
True or False
The manufacturer has initiated a DIAPER RECYCLING PRO-
Which of the following statements best reflects the adop-
GRAM in conjunction with a consumer education program
tion of the societal marketing concept by a manufacturer
to make consumers more AWARE of the potential ENVI-
of disposable diapers?
RONMENTAL HAZARDS associated with such products.
Andover Farms grows some of the finest strawberries
in Tennessee. Customers come from miles away to pick
its succulent berries. Last year, its owner increased its
production ability by almost 40 percent. The farm own-
er assumed that customers would pick Andover Farms'
False, it's the production concept, not product concept
strawberries because the berries were of good quality and
reasonably priced. Andover Farms is acting as if it is in the
product-orientation stage of marketing thought.
True or False
sales-orientation
