MKTG 3650 CH3 HW Exam Questions
and Answers 100% Correct
Kayla is a digital marketing strategist for a major cosmetics company. She is new to the
beauty industry, so she decides to subscribe to the beauty publication Allure Magazine.
She also collects new information by monitoring social media. In what process is Kayla
engaging?
A. Environmental analysis
B. SWOT analysis
C. Technology assessment
D. Competitive assessment
E. Environmental scanning - Answer- Environmental scanning
Environmental scanning is the process of collecting information about forces in the
marketing environment. Refer to 3-1: The Marketing Environment.
Loretta is a product manager at a popular printing company. Though none of her small
business clients have requested to print on recycled paper, Loretta decides to stock
some recycled paper products anyway because she sees this as an opportunity to
increase her company's reputation for sustainability. She attempts to influence her
clients to switch to printing on the new materials. This is known as what type of
approach?
A. Environmental scanning
B. Governmental
C. Reactive
D. Competitive
E. Proactive - Answer- Proactive
A proactive marketing manager attempts to influence and shape environmental forces.
Refer to 3-1: The Marketing Environment.
Handel started a new job as a junior marketing research analyst. After the basic
necessities of food, clothing, and rent, he has a good amount of income that is available
for spending and saving. What is this income known as?
A. Disposable income
B. Discretionary income
C. Wealth
D. Willingness to spend
E. Primary income - Answer- Discretionary income
Income that is available for spending and saving after an individual has purchased the
basic necessities of food, clothing, and shelter is known as discretionary income. Refer
to 3-3: Economic Forces.
, Diya, the senior IT manager for a restaurant chain, knows that many of the restaurant's
vegetable suppliers have begun to adopt blockchain technology to better trace their
products through the supply chain. Diya tries to foresee the effects of blockchain
technology on her restaurant chain's operations, on other business organizations, and
on society in general. What is this process known as?
A. Technology assessment
B. Culture analysis
C. Competitive assessment
D. Environmental analysis
E. Self-regulation - Answer- Technology assessment
A technology assessment is a procedure with which managers try to foresee the effects
of new products and processes on their firm's operations, on other business
organizations, and on society in general. Refer to 3-6: Technological Forces.
Randy writes letters and send emails regularly to companies whose activities he deems
irresponsible. Last year he wrote letters to a plastics company that dumped waste into
the local waterways. Recently, he joined a group of people that aim to expose scam
artists in order to protect consumers' rights. What are these organized efforts called?
A. Sustainability
B. Right to be heard
C. Self-regulation
D. Consumerism
E. Consumer analysis - Answer- Consumerism
Consumerism involves organized efforts by individuals, groups, and organizations to
protect consumers' rights. Refer to 3-8: Social Responsibility and Ethics in Marketing.
Chuck is a marketing strategist at Microsoft. He spent several weeks collecting
information about environmental forces that will influence his industry in the near future.
Now, he needs to make sense of the data and extract insights which he hopes will
improve Microsoft's marketing strategy in relation to competitors. Which type of activity
is Chuck about to do?
A. Technology assessment
B. SWOT analysis
C. Environmental scanning
D. Environmental analysis
E. Competitive scanning - Answer- Environmental analysis
Environmental analysis is the process of assessing and interpreting information
obtained in scanning. Refer to 3-1: The Marketing Environment.
Scenario 3.1.
Tiana is a student at University of Colorado Boulder who recently landed a summer
internship working for the marketing department at Frontier Airlines. She is assisting
Duke, one of the marketing managers, with a competitive assessment of the U.S.
and Answers 100% Correct
Kayla is a digital marketing strategist for a major cosmetics company. She is new to the
beauty industry, so she decides to subscribe to the beauty publication Allure Magazine.
She also collects new information by monitoring social media. In what process is Kayla
engaging?
A. Environmental analysis
B. SWOT analysis
C. Technology assessment
D. Competitive assessment
E. Environmental scanning - Answer- Environmental scanning
Environmental scanning is the process of collecting information about forces in the
marketing environment. Refer to 3-1: The Marketing Environment.
Loretta is a product manager at a popular printing company. Though none of her small
business clients have requested to print on recycled paper, Loretta decides to stock
some recycled paper products anyway because she sees this as an opportunity to
increase her company's reputation for sustainability. She attempts to influence her
clients to switch to printing on the new materials. This is known as what type of
approach?
A. Environmental scanning
B. Governmental
C. Reactive
D. Competitive
E. Proactive - Answer- Proactive
A proactive marketing manager attempts to influence and shape environmental forces.
Refer to 3-1: The Marketing Environment.
Handel started a new job as a junior marketing research analyst. After the basic
necessities of food, clothing, and rent, he has a good amount of income that is available
for spending and saving. What is this income known as?
A. Disposable income
B. Discretionary income
C. Wealth
D. Willingness to spend
E. Primary income - Answer- Discretionary income
Income that is available for spending and saving after an individual has purchased the
basic necessities of food, clothing, and shelter is known as discretionary income. Refer
to 3-3: Economic Forces.
, Diya, the senior IT manager for a restaurant chain, knows that many of the restaurant's
vegetable suppliers have begun to adopt blockchain technology to better trace their
products through the supply chain. Diya tries to foresee the effects of blockchain
technology on her restaurant chain's operations, on other business organizations, and
on society in general. What is this process known as?
A. Technology assessment
B. Culture analysis
C. Competitive assessment
D. Environmental analysis
E. Self-regulation - Answer- Technology assessment
A technology assessment is a procedure with which managers try to foresee the effects
of new products and processes on their firm's operations, on other business
organizations, and on society in general. Refer to 3-6: Technological Forces.
Randy writes letters and send emails regularly to companies whose activities he deems
irresponsible. Last year he wrote letters to a plastics company that dumped waste into
the local waterways. Recently, he joined a group of people that aim to expose scam
artists in order to protect consumers' rights. What are these organized efforts called?
A. Sustainability
B. Right to be heard
C. Self-regulation
D. Consumerism
E. Consumer analysis - Answer- Consumerism
Consumerism involves organized efforts by individuals, groups, and organizations to
protect consumers' rights. Refer to 3-8: Social Responsibility and Ethics in Marketing.
Chuck is a marketing strategist at Microsoft. He spent several weeks collecting
information about environmental forces that will influence his industry in the near future.
Now, he needs to make sense of the data and extract insights which he hopes will
improve Microsoft's marketing strategy in relation to competitors. Which type of activity
is Chuck about to do?
A. Technology assessment
B. SWOT analysis
C. Environmental scanning
D. Environmental analysis
E. Competitive scanning - Answer- Environmental analysis
Environmental analysis is the process of assessing and interpreting information
obtained in scanning. Refer to 3-1: The Marketing Environment.
Scenario 3.1.
Tiana is a student at University of Colorado Boulder who recently landed a summer
internship working for the marketing department at Frontier Airlines. She is assisting
Duke, one of the marketing managers, with a competitive assessment of the U.S.
