Healthcare Marketing Chapter 1 Tests Exam with Questions and Answers – 100%
Solved
A competitive environment in which every provider or company has the same service or
product is defined as - ✔✔✔-pure competition
A couple who were new to a community have two young children ages five and ten. Two
different friends recommended two different pediatric groups for them to take their children to
as their care provides. The couple chose one particular group. After their first visit, they
wondered if they made the right choice. This couple is experiencing - ✔✔✔-Cognitive
dissonance
A critical link in creating customer loyalty is - ✔✔✔-The employee in the organization
(especially the receptionist)
A Hospital Marketing Manager tells the patient coordinator to hand out on discharge the
patient satisfaction survey to every twentieth patient who leaves the urgent care facility for the
next week. This approach is using what sampling method - ✔✔✔-systematic sampling
a major advantage of the mass marketing strategy is - ✔✔✔-it is the most cost efficient
A major complexity of trying to market a product or service to an organization with a buying
center is that - ✔✔✔-Each person in the buying center has a different set of criteria on which
they are judging the product or service
A major disadvantage of primary data is - ✔✔✔-the cost of collection of data can be a problem
A marketing director at a hospital wants to determine what impact a free screening clinic offer
on the Web site might have in terms of generating calls into the scheduling center. This is which
of the following research objective? - ✔✔✔-Hypothesis testing
A strong component of brand loyalty has been - ✔✔✔-trust
, Healthcare Marketing Chapter 1 Tests Exam with Questions and Answers – 100%
Solved
A unique source of a differential advantage for health care organization is - ✔✔✔-Trust
Angie's list now provides a rating service for physicians. This type of information can potentially
help consumers in which stage of the consumer decision making process? - ✔✔✔-External
search
Assuming everyone in the market want the same product is the principle underlying the -
✔✔✔-mass marketing approach
Because of the greater diversity in the United States, health care organizations have responded
with the recognition of - ✔✔✔-Sensitizing staff in cultural competencies
Boutique medical practices in which patients pay a significant amount of dollars up front to
ensure they have personalized concierge service with their doctor is an example of a: - ✔✔✔-
Market concentration strategy
Boutique medical practices that target wealthy clientele willing to pay for significant time with
physicians when they need medical services are an example which type of a segmentation
strategy? - ✔✔✔-Niche
Central to the definition of marketing is the focus on - ✔✔✔-The Consumer
Compared to other western economies, the United States spends - ✔✔✔-Over 50% more on
health care on a per capita basis
Consumer income is composed of - ✔✔✔-Gross, Discretionary, and disposable income
Solved
A competitive environment in which every provider or company has the same service or
product is defined as - ✔✔✔-pure competition
A couple who were new to a community have two young children ages five and ten. Two
different friends recommended two different pediatric groups for them to take their children to
as their care provides. The couple chose one particular group. After their first visit, they
wondered if they made the right choice. This couple is experiencing - ✔✔✔-Cognitive
dissonance
A critical link in creating customer loyalty is - ✔✔✔-The employee in the organization
(especially the receptionist)
A Hospital Marketing Manager tells the patient coordinator to hand out on discharge the
patient satisfaction survey to every twentieth patient who leaves the urgent care facility for the
next week. This approach is using what sampling method - ✔✔✔-systematic sampling
a major advantage of the mass marketing strategy is - ✔✔✔-it is the most cost efficient
A major complexity of trying to market a product or service to an organization with a buying
center is that - ✔✔✔-Each person in the buying center has a different set of criteria on which
they are judging the product or service
A major disadvantage of primary data is - ✔✔✔-the cost of collection of data can be a problem
A marketing director at a hospital wants to determine what impact a free screening clinic offer
on the Web site might have in terms of generating calls into the scheduling center. This is which
of the following research objective? - ✔✔✔-Hypothesis testing
A strong component of brand loyalty has been - ✔✔✔-trust
, Healthcare Marketing Chapter 1 Tests Exam with Questions and Answers – 100%
Solved
A unique source of a differential advantage for health care organization is - ✔✔✔-Trust
Angie's list now provides a rating service for physicians. This type of information can potentially
help consumers in which stage of the consumer decision making process? - ✔✔✔-External
search
Assuming everyone in the market want the same product is the principle underlying the -
✔✔✔-mass marketing approach
Because of the greater diversity in the United States, health care organizations have responded
with the recognition of - ✔✔✔-Sensitizing staff in cultural competencies
Boutique medical practices in which patients pay a significant amount of dollars up front to
ensure they have personalized concierge service with their doctor is an example of a: - ✔✔✔-
Market concentration strategy
Boutique medical practices that target wealthy clientele willing to pay for significant time with
physicians when they need medical services are an example which type of a segmentation
strategy? - ✔✔✔-Niche
Central to the definition of marketing is the focus on - ✔✔✔-The Consumer
Compared to other western economies, the United States spends - ✔✔✔-Over 50% more on
health care on a per capita basis
Consumer income is composed of - ✔✔✔-Gross, Discretionary, and disposable income
