STC 116 PR CH. 1-6 TEST
QUESTIONS WITH COMPLETE
SOLUTIONS
*strategic plan triangle - Answer-mission statement, visions, goals, objectives, activities
(planned actions), measures (indicators of success), outcomes (desired level of activity)
hierarchy of objectives - Answer-awareness (cognitive, focus on info), acceptance
(affective, focus on feelings), action (conative, focus on response)
Mission Statement - Answer-A concise declaration of the purpose and primary
objectives of an organization, guiding its actions and decision-making.
Vision Statement - Answer-A forward-looking declaration that outlines what an
organization aspires to achieve in the future, providing inspiration and direction.
Goals - Answer-Broad, general statements that define what an organization aims to
accomplish over a specific period, often aligned with its mission and vision.
Objectives - Answer-Specific, measurable outcomes that an organization aims to
achieve within a defined timeframe, often supporting broader goals.
Target Audience - Answer-A specific group of people identified as the intended
recipients of a communication or marketing effort, crucial for effective messaging.
Strategies - Answer-The overarching plans and approaches designed to achieve
objectives, outlining how resources will be allocated to reach desired outcomes.
Tactics - Answer-The specific actions or steps taken to implement strategies, including
the tools and methods used to communicate with the target audience.
Evaluation - Answer-The process of assessing the effectiveness of a program or
campaign, measuring outcomes against objectives to inform future planning.
Stakeholders - Answer-Individuals or groups that have an interest in or are affected by
an organization's activities, whose input can influence program planning.
Budgeting - Answer-The process of allocating financial resources to different aspects of
a program, ensuring that all necessary components can be funded effectively.
QUESTIONS WITH COMPLETE
SOLUTIONS
*strategic plan triangle - Answer-mission statement, visions, goals, objectives, activities
(planned actions), measures (indicators of success), outcomes (desired level of activity)
hierarchy of objectives - Answer-awareness (cognitive, focus on info), acceptance
(affective, focus on feelings), action (conative, focus on response)
Mission Statement - Answer-A concise declaration of the purpose and primary
objectives of an organization, guiding its actions and decision-making.
Vision Statement - Answer-A forward-looking declaration that outlines what an
organization aspires to achieve in the future, providing inspiration and direction.
Goals - Answer-Broad, general statements that define what an organization aims to
accomplish over a specific period, often aligned with its mission and vision.
Objectives - Answer-Specific, measurable outcomes that an organization aims to
achieve within a defined timeframe, often supporting broader goals.
Target Audience - Answer-A specific group of people identified as the intended
recipients of a communication or marketing effort, crucial for effective messaging.
Strategies - Answer-The overarching plans and approaches designed to achieve
objectives, outlining how resources will be allocated to reach desired outcomes.
Tactics - Answer-The specific actions or steps taken to implement strategies, including
the tools and methods used to communicate with the target audience.
Evaluation - Answer-The process of assessing the effectiveness of a program or
campaign, measuring outcomes against objectives to inform future planning.
Stakeholders - Answer-Individuals or groups that have an interest in or are affected by
an organization's activities, whose input can influence program planning.
Budgeting - Answer-The process of allocating financial resources to different aspects of
a program, ensuring that all necessary components can be funded effectively.
