STC 116 EXAM 2 QUESTIONS
WITH 100% CORRECT
ANSWERS
VNR - Answer-video news release, generates news in short amount of time to present
to viewers
-news report
-b-roll (unedited video pictures)
-identification of source
-all electronic
-include local angle
-graphics and animation
-never use stand up reporter
-give maximum flexibility for editing
ANR - Answer-Audio News Release.
Recording of a news announcement sent to radio station.
public service announcement - Answer-PSA
-An unpaid announcement that promotes the programs of government or voluntary
agencies (non-profit, civic) that serve the public interest.
-promotes social causes and behavior change
product placements - Answer-"Plugs" , negotiations for selected items to appear on TV
shows or in movies
-Mutually beneficial for product and producers of TV shows or films
satellite media tours - Answer-SMT
pre-booked, one on one interviews (via satellite) from a fixed location with journalists or
talk show hosts
-local angle
-visually appealing set
-credible spokesperson
-be honest about content
-DONT make similar to a commercial
"SPEAK" method - Answer-important to remember when giving a speech
-smile
-posture
, -eye contact
-animation
-kinetics (motion)
difference among PSA, corporate advertising and commercials - Answer-- corporate
advertising vs PSA:
even if the messages are presented are in the public interest, corporations have to
purchase time or space for their ads (PSA is unpaid)
- commercials vs PSA:
commercials use controlled media, advertising pay money to choose form, placement,
and timing of messages (PSA is uncontrolled and media chooses whether or not to
show it and when)
commercials promote marketplace transitions...
PSA's promote social causes and behavior change
difference between ANR and print news release - Answer-ANR is....
-written for the ear
-more concise
-more conversational
-more expensive to produce
problem with celebrity endorsements - Answer-as the number of this type of
endorsement has increased, audiences often forget who is endorsing what
investor relations - Answer-maintaining relationships with shareholders and others in the
financial community
media relations - Answer-a PR activity aimed at developing close relationships with the
media
customer relations - Answer-the department of an organization that gives help to
customers and deals with their problems.
employee relations - Answer-the activity that involves establishing and maintaining the
positive employee-employer relationships that contribute to satisfactory productivity,
motivation, morale, and discipline, and to maintaining a positive, productive, and
cohesive work environment
environmental relations - Answer-Corporate concern for the environmental and
sustainable resources
corporate philanthropy - Answer-the donation of funds, products, and services to
various causes
WITH 100% CORRECT
ANSWERS
VNR - Answer-video news release, generates news in short amount of time to present
to viewers
-news report
-b-roll (unedited video pictures)
-identification of source
-all electronic
-include local angle
-graphics and animation
-never use stand up reporter
-give maximum flexibility for editing
ANR - Answer-Audio News Release.
Recording of a news announcement sent to radio station.
public service announcement - Answer-PSA
-An unpaid announcement that promotes the programs of government or voluntary
agencies (non-profit, civic) that serve the public interest.
-promotes social causes and behavior change
product placements - Answer-"Plugs" , negotiations for selected items to appear on TV
shows or in movies
-Mutually beneficial for product and producers of TV shows or films
satellite media tours - Answer-SMT
pre-booked, one on one interviews (via satellite) from a fixed location with journalists or
talk show hosts
-local angle
-visually appealing set
-credible spokesperson
-be honest about content
-DONT make similar to a commercial
"SPEAK" method - Answer-important to remember when giving a speech
-smile
-posture
, -eye contact
-animation
-kinetics (motion)
difference among PSA, corporate advertising and commercials - Answer-- corporate
advertising vs PSA:
even if the messages are presented are in the public interest, corporations have to
purchase time or space for their ads (PSA is unpaid)
- commercials vs PSA:
commercials use controlled media, advertising pay money to choose form, placement,
and timing of messages (PSA is uncontrolled and media chooses whether or not to
show it and when)
commercials promote marketplace transitions...
PSA's promote social causes and behavior change
difference between ANR and print news release - Answer-ANR is....
-written for the ear
-more concise
-more conversational
-more expensive to produce
problem with celebrity endorsements - Answer-as the number of this type of
endorsement has increased, audiences often forget who is endorsing what
investor relations - Answer-maintaining relationships with shareholders and others in the
financial community
media relations - Answer-a PR activity aimed at developing close relationships with the
media
customer relations - Answer-the department of an organization that gives help to
customers and deals with their problems.
employee relations - Answer-the activity that involves establishing and maintaining the
positive employee-employer relationships that contribute to satisfactory productivity,
motivation, morale, and discipline, and to maintaining a positive, productive, and
cohesive work environment
environmental relations - Answer-Corporate concern for the environmental and
sustainable resources
corporate philanthropy - Answer-the donation of funds, products, and services to
various causes
