MNB3702 Assignment 2 2026 - Due 10 April 2026

MNB3702 Assignment 2 2026 - Due 10 April 2026 THEME: Cross-Border Automotive Products and Service Delivery in the African Digital Economy ASSESSMENT TITLE Strategic Expansion of a South African Automotive SME into the Kenyan Market 1. INTRODUCTION Masslif Africa (Pty) Ltd is a small business from South Africa that works in the automotive and logistics industry. The company provides supply chain services and delivers parts to car manufacturers on time.The company now wants to expand to Kenya, a country it has not worked in before. This is because new US tariffs on South African vehicle exports have reduced demand. So, Masslif Africa is looking for new opportunities in Africa. My assignment looks at why Kenya was chosen, how the company can get and use its resources, how it can deliver services across borders, and how it can use digital business tools to grow and compete successfully. 2. CHOOSING THE AFRICAN HOST COUNTRY Masslif Africa has selected Kenya as its host country for expansion. This decision was