MKTG 3650 UNT Exam Newest
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Any bundle of attributes that is capable of satisfying consumer wants and needs is a: -
Answer- Product
Consumer appliances and electronics such as washing machines, microwave ovens,
TVs, DVD players and notebook computers normally are considered to be which type of
consumer good? - Answer- Shopping
The ratio between what consumers receive to what they give in exchange process
represents their perception of: - Answer- Value
At the core, marketing is based on ________ with others. - Answer- Relationships
Carlota has opened a small business. She is selling a bottled hot sauce made from
locally grown peppers using a formula passed down in her family. The product is sold
via eBay and Amazon and is delivered by FedEx. So far, no promotion other than word-
of-mouth and social media has been needed. For only $9.95, you can buy a quart
bottle. The preceding describes the ________ for Carlota's company. - Answer-
Marketing Mix
Every morning Pete buys a cup of coffee from the vending machine located down the
hall in his office building. The location of the vending machine creates __________
utility. - Answer- Place and Time
_________ is one of the fundamental premises of the marketing concept - Answer-
"Firms must be customer-oriented"
According to the text, in the early 1930s, Ford and GM illustrate two firms that clearly
were practicing dramatically different 'business philosophies.' The philosophy illustrated
by Ford was _________, while the philosophy illustrated by GM was __________. -
Answer- Product-orientation, marketing-orientation
Metropolitan Auto sells pre-owned cars. Its salespersons are expected to do whatever is
necessary to reach their sales quotas. Aggressive selling is required, and marginally
unethical sales tactics, such as selling features that customers do not really need, are
encouraged. Metropolitan Auto apparently practices the _______ of marketing thought.
- Answer- Selling-orientation
, Marketing planning, at its core, is about: - Answer- Managing the marketing mix for
purposes of developing and delivering unique value.
Strategic level planning primarily involves determining: - Answer- How to meat and beat
competitive threats, and survive long-term, while growing
Which of the following was not discussed as a "strategic takeaway" in Appendix 2A -
Answer- Competitions that are too fierce often sink each of the competing firms
According to Chapter 2, the third stage that should be followed in order to elevate your
ability to make good strategic decisions for your firm is: - Answer- Strategists (decision-
makers) should think up and prioritize all possible courses of action in response to the
opportunity or threat that is embedded in the decision.
Which of the following statements does not reflect a reason why planning is inevitably
useful? - Answer- Planning provide a safe harbor for possibility thinking
According to what was written in the book, which of the following statements do not
reflect a general benefit that results when firms implement clear and simple goals as
guides for their employees - Answer- The presence of clear and simple goals permit
employees to reach their goals more easily.
The three ways in which firms can achieve perceptions of uniqueness in the minds of
customers include all of the following except: - Answer- The "cool" factor; what's new
and cool is sexy, and ultimately unique (for a while).
(Please indicate which, if any, of the following answers is wrong.) Marketing competition
is a game best played by marketing managers who exhibit: - Answer- Aggression
An SBU is: - Answer- The smallest unit within any firm for which independent strategic
planning can be done.
After a company establishes its goals and objectives, it might then develop a broad plan
of action to reach the goals. This broad plan of action is called a _______. - Answer-
Strategic plans
Remington Arms continually monitors the environment for social and cultural changes
that may open new markets for the sales of its weapons. This type of analysis is usually
part of the ______. - Answer- MOA
As part of the industry analysis component of SWOT analysis, marketing managers try
to identify those 'factors' that firms in the industry must possess to survive and remain
competitive. These factors are called: - Answer- Key success factors
2025/2026 Complete All Questions And
Correct Detailed Answers |Already
Graded A+||Already Graded A+
Any bundle of attributes that is capable of satisfying consumer wants and needs is a: -
Answer- Product
Consumer appliances and electronics such as washing machines, microwave ovens,
TVs, DVD players and notebook computers normally are considered to be which type of
consumer good? - Answer- Shopping
The ratio between what consumers receive to what they give in exchange process
represents their perception of: - Answer- Value
At the core, marketing is based on ________ with others. - Answer- Relationships
Carlota has opened a small business. She is selling a bottled hot sauce made from
locally grown peppers using a formula passed down in her family. The product is sold
via eBay and Amazon and is delivered by FedEx. So far, no promotion other than word-
of-mouth and social media has been needed. For only $9.95, you can buy a quart
bottle. The preceding describes the ________ for Carlota's company. - Answer-
Marketing Mix
Every morning Pete buys a cup of coffee from the vending machine located down the
hall in his office building. The location of the vending machine creates __________
utility. - Answer- Place and Time
_________ is one of the fundamental premises of the marketing concept - Answer-
"Firms must be customer-oriented"
According to the text, in the early 1930s, Ford and GM illustrate two firms that clearly
were practicing dramatically different 'business philosophies.' The philosophy illustrated
by Ford was _________, while the philosophy illustrated by GM was __________. -
Answer- Product-orientation, marketing-orientation
Metropolitan Auto sells pre-owned cars. Its salespersons are expected to do whatever is
necessary to reach their sales quotas. Aggressive selling is required, and marginally
unethical sales tactics, such as selling features that customers do not really need, are
encouraged. Metropolitan Auto apparently practices the _______ of marketing thought.
- Answer- Selling-orientation
, Marketing planning, at its core, is about: - Answer- Managing the marketing mix for
purposes of developing and delivering unique value.
Strategic level planning primarily involves determining: - Answer- How to meat and beat
competitive threats, and survive long-term, while growing
Which of the following was not discussed as a "strategic takeaway" in Appendix 2A -
Answer- Competitions that are too fierce often sink each of the competing firms
According to Chapter 2, the third stage that should be followed in order to elevate your
ability to make good strategic decisions for your firm is: - Answer- Strategists (decision-
makers) should think up and prioritize all possible courses of action in response to the
opportunity or threat that is embedded in the decision.
Which of the following statements does not reflect a reason why planning is inevitably
useful? - Answer- Planning provide a safe harbor for possibility thinking
According to what was written in the book, which of the following statements do not
reflect a general benefit that results when firms implement clear and simple goals as
guides for their employees - Answer- The presence of clear and simple goals permit
employees to reach their goals more easily.
The three ways in which firms can achieve perceptions of uniqueness in the minds of
customers include all of the following except: - Answer- The "cool" factor; what's new
and cool is sexy, and ultimately unique (for a while).
(Please indicate which, if any, of the following answers is wrong.) Marketing competition
is a game best played by marketing managers who exhibit: - Answer- Aggression
An SBU is: - Answer- The smallest unit within any firm for which independent strategic
planning can be done.
After a company establishes its goals and objectives, it might then develop a broad plan
of action to reach the goals. This broad plan of action is called a _______. - Answer-
Strategic plans
Remington Arms continually monitors the environment for social and cultural changes
that may open new markets for the sales of its weapons. This type of analysis is usually
part of the ______. - Answer- MOA
As part of the industry analysis component of SWOT analysis, marketing managers try
to identify those 'factors' that firms in the industry must possess to survive and remain
competitive. These factors are called: - Answer- Key success factors
