UNT MKTG 3650 Concept Checks
EXAM 2 COMPLETE QESTIONS AND
CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY
GRADED A+
Which of the following segmentation bases is most consistent with the tenets of the
marketing concept? In other words, if you are a strong advocate of the marketing
concept, which of the following segmentation bases will be most consistent with your
"philosophy of doing business?"
1. Benefits.
2. Self-concept.
3. Age.
4. Lifestyle.
5. Income - Answer- 1. Benefits
Which of the following segmentation bases best illustrates how market segments were
created in the toothpaste and snack food studies presented in class?
1. Income.
2. Benefits.
3. Age.
4. Lifestyle.
5. Self-concept. - Answer- 2. Benefits
Since California has legislated that the state's drivers must begin using alternative fuel
vehicles, Ford Motor Company has introduced just for that state a full-size truck that
runs on natural gas. This is an example of ________________ segmentation.
1. Behavioral.
2. Demographic.
3. Geographic.
4. Psychographic.
5. Usage-rate. - Answer- 3. Geographic.
The step(s) in the market segmentation process in which marketers employ a wide
range of demographic traits, mediagraphics, psychographics, and attitudes typically is
(are)(select all that apply):
1. Profiling market segments
,2. Creating market segments
3. Evaluation of market segments
4. Targeting market segments.
5. Positioning to market segments. - Answer- 1. Profiling market segments
2. Creating market segments
Which of the following statements is most correct when examining the diagram below?
Restaurants.jpg
1. The distances between brands (dots on the diagram) represent subjects' judgments
about how similar or dissimilar brands are to one another.
2. The distances between brands directly represent the degree to which brands are in
competition with one another.
3. The distances between brands represent the relative sizes of the markets for each of
the brands.
4. The distances between brands represent the relative profitability for each of the
brands based on the dimensions indicated.
5. None of the above is correct. - Answer- 1. The distances between brands (dots on
the diagram) represent subjects' judgments about how similar or dissimilar brands are to
one another.
Because data are easily collected, readily available in secondary sources, and often are
highly correlated with consumer wants and needs, __________________ is the most
commonly employed segmentation base used in marketing applications.
1. Usage occasion.
2. Demographic.
3. Life style.
4. Geographic.
5. Benefit. - Answer- 2. Demographic.
"Market positioning" as a component of the marketing management process involves:
1. Determining the best physical location for products on the retail shelf
2. Creating the desired image for the brand in the minds of the firm's customers
3. Identifying and satisfying the wants and needs of customers in identified target
markets
4. Designing competitive marketing programs consisting of product, price, promotion,
and distribution
5. None of the above. - Answer- 2. Creating the desired image for the brand in the
minds of the firm's customers
The below ad (Marlboro) suggests that the advertiser probably employed which of the
following positioning strategies?
marlboro.jpg
, 1. Age.
2. Lifestyle.
3. Consumption or usage rate.
4. Income.
5. Usage Occasion. - Answer- 2. Lifestyle.
The ad (below) suggests that the advertiser probably employed which of the following
competitive positioning strategies?
pepsidac.jpg
1. "Like, and better than."
2. "Different from competitors."
3. "Away from competitors."
4. "Like, but not necessarily better than." - Answer- 1. "Like, and better than."
Mazda is a car manufacturer that has known some highs and lows during recent years.
1989 was one of its highest years. In that year it introduced the Miata, a two-seat
convertible. The recession of the early 1990s and some problems with its U.S.
marketing programs caused the company's sales to slide downward. Mazda's sales in
1995 were 24 percent lower than they had been the preceding year. In January 1996,
sales were 18 percent lower than they had been in January 1995. Mazda hopes this
trend will be reversed by its MPV minivan. Mazda has positioned its van as a cross
between a standard minivan and a sport utility vehicle. What differentiates the MPV
from the competition is its rear-wheel drive. When Mazda was trying to decide what type
of vehicle was most likely to bring it out of its slump, it knew that it needed to use a
market segmentation strategy. The first thing Mazda had to do when it segmented the
automobile - Answer- 1. Identify the current and potential needs of the market
(assuming that a benefit segmentation base is desirable).
The French prefer to buy top-loading clothes washers. The rest of Europe uses front-
loaders. In developing its strategy for marketing to these nations, Whirlpool had to use
____________ segmentation to make sure that its washers suited the tastes of the
consumers in each of the European countries.
1. Behavioral.
2. Demographic.
3. Usage-rate.
4. Geographic.
5. Psychographic. - Answer- 4. Geographic.
Mazda is a car manufacturer that has known some highs and lows during recent years.
1989 was one of its highest years. In that year it introduced the Miata, a two-seat
convertible. The recession of the early 1990s and some problems with its U.S.
marketing programs caused the company's sales to slide downward. Mazda's sales in
EXAM 2 COMPLETE QESTIONS AND
CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY
GRADED A+
Which of the following segmentation bases is most consistent with the tenets of the
marketing concept? In other words, if you are a strong advocate of the marketing
concept, which of the following segmentation bases will be most consistent with your
"philosophy of doing business?"
1. Benefits.
2. Self-concept.
3. Age.
4. Lifestyle.
5. Income - Answer- 1. Benefits
Which of the following segmentation bases best illustrates how market segments were
created in the toothpaste and snack food studies presented in class?
1. Income.
2. Benefits.
3. Age.
4. Lifestyle.
5. Self-concept. - Answer- 2. Benefits
Since California has legislated that the state's drivers must begin using alternative fuel
vehicles, Ford Motor Company has introduced just for that state a full-size truck that
runs on natural gas. This is an example of ________________ segmentation.
1. Behavioral.
2. Demographic.
3. Geographic.
4. Psychographic.
5. Usage-rate. - Answer- 3. Geographic.
The step(s) in the market segmentation process in which marketers employ a wide
range of demographic traits, mediagraphics, psychographics, and attitudes typically is
(are)(select all that apply):
1. Profiling market segments
,2. Creating market segments
3. Evaluation of market segments
4. Targeting market segments.
5. Positioning to market segments. - Answer- 1. Profiling market segments
2. Creating market segments
Which of the following statements is most correct when examining the diagram below?
Restaurants.jpg
1. The distances between brands (dots on the diagram) represent subjects' judgments
about how similar or dissimilar brands are to one another.
2. The distances between brands directly represent the degree to which brands are in
competition with one another.
3. The distances between brands represent the relative sizes of the markets for each of
the brands.
4. The distances between brands represent the relative profitability for each of the
brands based on the dimensions indicated.
5. None of the above is correct. - Answer- 1. The distances between brands (dots on
the diagram) represent subjects' judgments about how similar or dissimilar brands are to
one another.
Because data are easily collected, readily available in secondary sources, and often are
highly correlated with consumer wants and needs, __________________ is the most
commonly employed segmentation base used in marketing applications.
1. Usage occasion.
2. Demographic.
3. Life style.
4. Geographic.
5. Benefit. - Answer- 2. Demographic.
"Market positioning" as a component of the marketing management process involves:
1. Determining the best physical location for products on the retail shelf
2. Creating the desired image for the brand in the minds of the firm's customers
3. Identifying and satisfying the wants and needs of customers in identified target
markets
4. Designing competitive marketing programs consisting of product, price, promotion,
and distribution
5. None of the above. - Answer- 2. Creating the desired image for the brand in the
minds of the firm's customers
The below ad (Marlboro) suggests that the advertiser probably employed which of the
following positioning strategies?
marlboro.jpg
, 1. Age.
2. Lifestyle.
3. Consumption or usage rate.
4. Income.
5. Usage Occasion. - Answer- 2. Lifestyle.
The ad (below) suggests that the advertiser probably employed which of the following
competitive positioning strategies?
pepsidac.jpg
1. "Like, and better than."
2. "Different from competitors."
3. "Away from competitors."
4. "Like, but not necessarily better than." - Answer- 1. "Like, and better than."
Mazda is a car manufacturer that has known some highs and lows during recent years.
1989 was one of its highest years. In that year it introduced the Miata, a two-seat
convertible. The recession of the early 1990s and some problems with its U.S.
marketing programs caused the company's sales to slide downward. Mazda's sales in
1995 were 24 percent lower than they had been the preceding year. In January 1996,
sales were 18 percent lower than they had been in January 1995. Mazda hopes this
trend will be reversed by its MPV minivan. Mazda has positioned its van as a cross
between a standard minivan and a sport utility vehicle. What differentiates the MPV
from the competition is its rear-wheel drive. When Mazda was trying to decide what type
of vehicle was most likely to bring it out of its slump, it knew that it needed to use a
market segmentation strategy. The first thing Mazda had to do when it segmented the
automobile - Answer- 1. Identify the current and potential needs of the market
(assuming that a benefit segmentation base is desirable).
The French prefer to buy top-loading clothes washers. The rest of Europe uses front-
loaders. In developing its strategy for marketing to these nations, Whirlpool had to use
____________ segmentation to make sure that its washers suited the tastes of the
consumers in each of the European countries.
1. Behavioral.
2. Demographic.
3. Usage-rate.
4. Geographic.
5. Psychographic. - Answer- 4. Geographic.
Mazda is a car manufacturer that has known some highs and lows during recent years.
1989 was one of its highest years. In that year it introduced the Miata, a two-seat
convertible. The recession of the early 1990s and some problems with its U.S.
marketing programs caused the company's sales to slide downward. Mazda's sales in
