UNT MKTG 3650 EXAM 3 Questions
With 100% Correct Answers | Verified |
Latest Update
Marketers should "fish" in ponds, rivers, lakes or oceans where specific "consumer"
types are most likely to be found. What marketing activity is depicted in the preceding
analogy? - Answer- Targeting
Homogeneous—in marketing, the word word homogeneous means that the consumers
or firms who constitute market segments share key characteristics in common. These
key characteristics that make it more or less likely they will respond favorably or
negatively to the same marketing mix values. - Answer- Both statements are true
Three basic strategies exist through which firms can earn differentiation and sustainable
competitive advantage. Achieving greater customer intimacy is one of these strategies.
Customer intimacy will most likely be earned by firms that do a great job of managing: -
Answer- Relationships with customers. (correct)
Which automobile brand was first to position its automotive products based on the
promise of a 100,000 mile bumper-to-bumper warranty? - Answer- Hyundai (correct)
___________________ marketing entails evaluating different identified segments as
more or less attractive and deciding which ones to pursue. - Answer- Target (correct)
Consumers often purchase one brand of wine to drink with their spouse or partner at
home but an altogether different brand of wine to give as a gift to a friend. What
approach to segmentation does the preceding (accurate) statement illustrate? - Answer-
Occasion-based (correct)
The term "determinant" means that branding differences are important to ______ as
they make decisions. - Answer- Customers (correct)
The 80-20 principle suggests that 20% of the consumers buy 80% of the products sold
by most marketing companies. This principle has another name. What is it? The: -
Answer- Pareto Principle (correct)
What is the purpose of positioning? - Answer- Both A & C (correct)
What positioning strategy is Jeep using when they gave the Jeep a rugged personality?
- Answer- Image-based (correct)
In terms of market segmentation, which of the following is not considered a
demographic? - Answer- Personality Traits (correct)
, Attractive market segments are generally measurable, accessible, substantial,
differentiable and _________. Which description is missing? - Answer- Actionable
(correct)
_____________________________ relates to the presence or absence of powerful
competitors. - Answer- Structural attractiveness (correct)
The word _______ describes sets of potential/actual purchasers and/or users of
products who also can actually afford a product. - Answer- Markets (correct)
The act of segmentation entails dividing markets into relatively
______________________ groups of customers. - Answer- Homogenous (correct)
The lifestyle choices that consumers make usually does not influence the consumer
product choices that consumers make. - Answer- FALSE (correct)
Which targeting approach usually costs the most to execute? - Answer- Differentiated
targeting (correct)
Which type of segmentation approach focuses on the consumer group that is the most
frequent purchasers or users of a brand? - Answer- Loyalty-based (correct)
Which of the following statements that describe conditions does not describe an
advantage associated with mass marketing? - Answer- The wants and needs of
individual customers can be more directly targeted. (correct)
AIOs are a segmentation criteria used to measure consumers': - Answer- Activities,
Interests, and Opinions (correct)
_____________ are factors that differentiate one brand from other competing brands -
Answer- Unique selling propositions (correct)
Undifferentiated or mass marketing treats all potential buyers as one homogeneous
group, and focuses what is common or similar across all those potential customers. -
Answer- TRUE (correct)
When communicating with customers, marketers are now operating during an age of: -
Answer- "Laser-like" target marketing. (correct)
Positioning always comes down to __________________ in the end. - Answer-
Differentiation (correct)
Price competition between firms is most likely the result when which of the following
target marketing strategies is used? - Answer- Mass-marketing (correct)
With 100% Correct Answers | Verified |
Latest Update
Marketers should "fish" in ponds, rivers, lakes or oceans where specific "consumer"
types are most likely to be found. What marketing activity is depicted in the preceding
analogy? - Answer- Targeting
Homogeneous—in marketing, the word word homogeneous means that the consumers
or firms who constitute market segments share key characteristics in common. These
key characteristics that make it more or less likely they will respond favorably or
negatively to the same marketing mix values. - Answer- Both statements are true
Three basic strategies exist through which firms can earn differentiation and sustainable
competitive advantage. Achieving greater customer intimacy is one of these strategies.
Customer intimacy will most likely be earned by firms that do a great job of managing: -
Answer- Relationships with customers. (correct)
Which automobile brand was first to position its automotive products based on the
promise of a 100,000 mile bumper-to-bumper warranty? - Answer- Hyundai (correct)
___________________ marketing entails evaluating different identified segments as
more or less attractive and deciding which ones to pursue. - Answer- Target (correct)
Consumers often purchase one brand of wine to drink with their spouse or partner at
home but an altogether different brand of wine to give as a gift to a friend. What
approach to segmentation does the preceding (accurate) statement illustrate? - Answer-
Occasion-based (correct)
The term "determinant" means that branding differences are important to ______ as
they make decisions. - Answer- Customers (correct)
The 80-20 principle suggests that 20% of the consumers buy 80% of the products sold
by most marketing companies. This principle has another name. What is it? The: -
Answer- Pareto Principle (correct)
What is the purpose of positioning? - Answer- Both A & C (correct)
What positioning strategy is Jeep using when they gave the Jeep a rugged personality?
- Answer- Image-based (correct)
In terms of market segmentation, which of the following is not considered a
demographic? - Answer- Personality Traits (correct)
, Attractive market segments are generally measurable, accessible, substantial,
differentiable and _________. Which description is missing? - Answer- Actionable
(correct)
_____________________________ relates to the presence or absence of powerful
competitors. - Answer- Structural attractiveness (correct)
The word _______ describes sets of potential/actual purchasers and/or users of
products who also can actually afford a product. - Answer- Markets (correct)
The act of segmentation entails dividing markets into relatively
______________________ groups of customers. - Answer- Homogenous (correct)
The lifestyle choices that consumers make usually does not influence the consumer
product choices that consumers make. - Answer- FALSE (correct)
Which targeting approach usually costs the most to execute? - Answer- Differentiated
targeting (correct)
Which type of segmentation approach focuses on the consumer group that is the most
frequent purchasers or users of a brand? - Answer- Loyalty-based (correct)
Which of the following statements that describe conditions does not describe an
advantage associated with mass marketing? - Answer- The wants and needs of
individual customers can be more directly targeted. (correct)
AIOs are a segmentation criteria used to measure consumers': - Answer- Activities,
Interests, and Opinions (correct)
_____________ are factors that differentiate one brand from other competing brands -
Answer- Unique selling propositions (correct)
Undifferentiated or mass marketing treats all potential buyers as one homogeneous
group, and focuses what is common or similar across all those potential customers. -
Answer- TRUE (correct)
When communicating with customers, marketers are now operating during an age of: -
Answer- "Laser-like" target marketing. (correct)
Positioning always comes down to __________________ in the end. - Answer-
Differentiation (correct)
Price competition between firms is most likely the result when which of the following
target marketing strategies is used? - Answer- Mass-marketing (correct)
