1|Page
WGU D077 Marketing Planning and Strategic
Marketing — Objective Assessment 2026/2027
||Verified Exam!!!|| Western Governors University
College of Business | 75 Questions with Verified
Answers||Newest Exam!!!
Which element of a marketing mix is represented by this
store's text alerts?
Place
Price
Product
Promotion - Answer-Promotion
A local computer manufacturer offers a high-end computer
with new graphic design capabilities.
Which element of the marketing mix is represented by this
offer?
Place
Price
Product
Promotion - Answer-Product
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A manager is researching an element of the marketing
environment that the company cannot control.
Which one of these elements is the manager considering?
Place
Pricing
Promotion
Demographic - Answer-Demographic
What is an example of a controllable element that
influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors - Answer-Promotional campaigns
Which action reflects the use of ethical marketing?
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
,3|Page
Labeling without instructions for use - Answer-Supply
chain transparency reporting
A small town has two coffee shops. The shop owners
agree to raise their prices for espresso drinks from $3 to
$6 per cup because they are the only two shops in the
market.
Which illegal pricing tactic is being used?
Price fixing
Bait and switch
Predatory pricing
Price discrimination - Answer-Price fixing
A woman visits a baby store, planning to buy a crib for
$100. The salesperson tells her that the $100 crib is no
longer available but a $250 crib can be purchased. The
woman can see the $100 crib boxes on a shelf.
What uncontrollable marketing element provides user
input as to how the company delivers upon its value
proposition?
Quality control inspections
, 4|Page
Product delivery schedule
Competitive elements
Consumer feedback - Answer-Consumer feedback
Which controllable marketing function should a company
use to achieve its firm-level goals and to satisfy the target
customers' needs and wants?
Sales
Promotion
Production
Product - Answer-Product
Which controllable element is included in the marketing
mix?
Legal
Product
Political
Environmental - Answer-Product
A marketer introduces a tutorial video featuring the
company's new cosmetic line.
WGU D077 Marketing Planning and Strategic
Marketing — Objective Assessment 2026/2027
||Verified Exam!!!|| Western Governors University
College of Business | 75 Questions with Verified
Answers||Newest Exam!!!
Which element of a marketing mix is represented by this
store's text alerts?
Place
Price
Product
Promotion - Answer-Promotion
A local computer manufacturer offers a high-end computer
with new graphic design capabilities.
Which element of the marketing mix is represented by this
offer?
Place
Price
Product
Promotion - Answer-Product
,2|Page
A manager is researching an element of the marketing
environment that the company cannot control.
Which one of these elements is the manager considering?
Place
Pricing
Promotion
Demographic - Answer-Demographic
What is an example of a controllable element that
influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors - Answer-Promotional campaigns
Which action reflects the use of ethical marketing?
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
,3|Page
Labeling without instructions for use - Answer-Supply
chain transparency reporting
A small town has two coffee shops. The shop owners
agree to raise their prices for espresso drinks from $3 to
$6 per cup because they are the only two shops in the
market.
Which illegal pricing tactic is being used?
Price fixing
Bait and switch
Predatory pricing
Price discrimination - Answer-Price fixing
A woman visits a baby store, planning to buy a crib for
$100. The salesperson tells her that the $100 crib is no
longer available but a $250 crib can be purchased. The
woman can see the $100 crib boxes on a shelf.
What uncontrollable marketing element provides user
input as to how the company delivers upon its value
proposition?
Quality control inspections
, 4|Page
Product delivery schedule
Competitive elements
Consumer feedback - Answer-Consumer feedback
Which controllable marketing function should a company
use to achieve its firm-level goals and to satisfy the target
customers' needs and wants?
Sales
Promotion
Production
Product - Answer-Product
Which controllable element is included in the marketing
mix?
Legal
Product
Political
Environmental - Answer-Product
A marketer introduces a tutorial video featuring the
company's new cosmetic line.
