D174 OA PREP TEST QUESTIONS
AND CORRECT ANSWERS
\.A company has a vision and mission to make education accessible to everyone
around the world. It has innovative products and has developed an organization
around capturing new opportunities to execute the mission. Which strategic type
is this categorized as? - ANSWERS✔-Prospector
\.A company notices that a product sold well in a domestic market but was
stagnant in an emerging international market that had a lower per capita income.
Which factor did the company fail to assess? - ANSWERS✔-Purchasing power of
the customers in the foreign market
\.A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture
and translated them into the local language without changing the content. Which
type of global advertising approach is this company using? - ANSWERS✔-
Development of global themes
\.An electronics retailer is requiring Microsoft computer consumers to buy
internet service from its preferred partner or risk paying a fee for early contract
termination to connect to another internet provider. Which type of supply chain
legal issue is established when consumers accept this offer? - ANSWERS✔-Tying
contract
, \.Which member is an example of an intermediary member of a marketing
channel? - ANSWERS✔-Retailer
\.Sara bought a new designer purse for her birthday. She had never spent that
much on a purse, but she decided it was worth the money because it was elegant.
What describes Sara's perception of buying the purse? - ANSWERS✔-Value
\.What are the 4Ps of the marketing mix? - ANSWERS✔-Product, price, place,
promotion
\.What is a key component of the relationship-oriented marketing approach? -
ANSWERS✔-Customer relationship management (CRM)
\.Which of the following serves as the core driver for business strategy? -
ANSWERS✔-Big M
\.When Alice developed her marketing plan for her new store, she was cognizant
that conditions can change so her plan would also change.
What is Alice doing to demonstrate the importance of staying strategic? -
ANSWERS✔-Marketing planning
\.Automobile manufacturers must comply with regulations set by the National
Transportation and Safety Board.
In the context of situation analysis, which of the following macro-level external
environmental factors does this exemplify? - ANSWERS✔-Political, legal, and
ethical
AND CORRECT ANSWERS
\.A company has a vision and mission to make education accessible to everyone
around the world. It has innovative products and has developed an organization
around capturing new opportunities to execute the mission. Which strategic type
is this categorized as? - ANSWERS✔-Prospector
\.A company notices that a product sold well in a domestic market but was
stagnant in an emerging international market that had a lower per capita income.
Which factor did the company fail to assess? - ANSWERS✔-Purchasing power of
the customers in the foreign market
\.A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture
and translated them into the local language without changing the content. Which
type of global advertising approach is this company using? - ANSWERS✔-
Development of global themes
\.An electronics retailer is requiring Microsoft computer consumers to buy
internet service from its preferred partner or risk paying a fee for early contract
termination to connect to another internet provider. Which type of supply chain
legal issue is established when consumers accept this offer? - ANSWERS✔-Tying
contract
, \.Which member is an example of an intermediary member of a marketing
channel? - ANSWERS✔-Retailer
\.Sara bought a new designer purse for her birthday. She had never spent that
much on a purse, but she decided it was worth the money because it was elegant.
What describes Sara's perception of buying the purse? - ANSWERS✔-Value
\.What are the 4Ps of the marketing mix? - ANSWERS✔-Product, price, place,
promotion
\.What is a key component of the relationship-oriented marketing approach? -
ANSWERS✔-Customer relationship management (CRM)
\.Which of the following serves as the core driver for business strategy? -
ANSWERS✔-Big M
\.When Alice developed her marketing plan for her new store, she was cognizant
that conditions can change so her plan would also change.
What is Alice doing to demonstrate the importance of staying strategic? -
ANSWERS✔-Marketing planning
\.Automobile manufacturers must comply with regulations set by the National
Transportation and Safety Board.
In the context of situation analysis, which of the following macro-level external
environmental factors does this exemplify? - ANSWERS✔-Political, legal, and
ethical
