WGU C181 OBJECTIVE ASSESSMENT FINAL
TEST 2026 QUESTIONS WITH CORRECT
ANSWERS GRADED A+
◍ Mission.
Answer: A ------------ statement articulates an organization's purpose or
reason for existence.
◍ Define Primary research?.
Answer: Research tailored to the specific problem or challenge you are
trying to address.
◍ Bargaining power of suppliers.
Answer: for suppliers. Company can refuse to work with company or charge
higher prices
◍ Product-related.
Answer: Benefits provided by the good or service offered, usage rates, or
brand loyalty
◍ What are the common Primary Marketing Research Techniques?.
Answer: - Behavioral Observation - formal or informal observation of
customers and non-customers. Oldest method of primary research- In-depth
interviews - technique using one-on-one conversations to delve deeply into a
topic of interest- Focus Groups - Technique using small groups to delve
deeply into a topic of interest.- Social Listening - technique monitoring or
engaging with social media communities to gather information. - Survey
Research - technique that asks individual respondents to answer a
questionnaire- Experimental Research - technique that explores the impact
of one or more factors, such as the comparison of two marketing campaigns,
◍ What is the Group Think problem?.
, Answer: When a charismatic participant in a group manages to persuade
others to adopt their way of thinking. Members of the group accept a
viewpoint or conclusion that represents a perceived group position (even
when it conflicts with their own beliefs or judgment)
◍ Identify 3 functions of Marketing?.
Answer: The 3 functions of marketing are to identify, satisfy, and retain
customers.
◍ Analyticals.
Answer: individuals who are low on responsiveness and assertiveness
◍ Content marketing.
Answer: A subset of digital marketing, _____________involves the creation
and sharing of online material (such as social media posts) designed to
create interest in a product, service, or idea without directly promoting the
brand.
◍ Product application.
Answer: Positioning a product based off of how it is used as the best option
for that specific task and use
◍ Consumers born between 1974 and 1992.
Answer: Which example illustrates a market segment?
◍ Define product mix, product lines, and product depth?.
Answer: - Product Mix is the complete range of products offered for sale by
a company throughout its product lines, also known as product assortment. -
Product Lines are series of similar products focused on a sector that a
company creates under a single brand- Product Depth is the number of
versions offered for each product in the product line
◍ corporate vertical marketing system.
Answer: a single company owns all levels of production and distribution.
For example, Apple sells the products it designs and manufactures through
its own retail stores.
,◍ Controllable elements.
Answer: product, price, promotion, distribution, and research
◍ What is a SWOT analysis?.
Answer: As a situation analysis tool, SWOT analysis examines the internal
(controllable) and external (uncontrollable) factors that impact the
organization and its strategies. The internal factors are strengths and
weaknesses; the external factors are opportunities and threats. A SWOT
analysis gives an organization a clear picture of the situation in which it
operates and helps it determine which strategies to pursue.- Strengths,
Weaknesses, Opportunities, and Threats
◍ Define Public Relations.
Answer: The practice of creating and maintaining public goodwill through
publicity and nonpaid forms of communication
◍ What is omnichannel communication?.
Answer: Unified and consistent communication with customers across all
channels a company employs, including channels such as physical locations,
e-commerce, mobile applications, and social media. Rather than working in
parallel, communication channels and their supporting resources are
designed and orchestrated to cooperate. Companies that use an omnichannel
approach contend that a customer values the ability to engage with a
company through multiple avenues at the same time
◍ What is the marketing planning process?.
Answer: The steps an organization goes through to create a marketing plan
(includes analysis of the organization, customer, and market environment)
with specific objectives, strategies, and tactics for the marketing effort.
These steps include:- Identifying the marketing mission statement-
conducting a situational analysis- defining objectives- developing strategies
and tactics- monitoring and controlling
◍ Expressives.
Answer: individuals who are high on both responsiveness and assertiveness,
are animated, communicative and value building close relationships with
, others n
◍ Situational analysis.
Answer: understand what to do and how to do it.
◍ Mission statement.
Answer: identify how the marketing plan supports the companies mission
statement.
◍ Promotion.
Answer: includes several different components—traditional advertising,
sales _______, public relations, personal selling, social media, and digital
marketing. How you inform customers about the product.
◍ Identify the five forces in Porter's Five Forces model..
Answer: Porter's Five Forces model is a planning tool for how to identify
and analyze the competitive forces that shape a company's environment and
influence profitability. The model consist of the following five forces:-
Threat of new entrants / Barriers to Entry - The Likelihood that new
competitors will enter the market. High barriers to entry mean that the
investment of getting into the industry makes it difficult to compete with
current players in the market - Threat of substitute products or services - the
likelihood tha consumers will switch to a different type of product or service
that meets the same need. The existence of different products that fulfill the
same need increases the likelihood that customers will switch to alternatives.
- Rivalry - competition from other companies in the industry. For most
industries, the intensity of competitive rivalry is the major factor in
determining the competitiveness of the industry.- Bargaining power of
buyers - The power of customers to drive down prices if supply exceeds
demand. The bargaining power of customers is the ability of customers to
put a company under pressure, which also affects the customer's sensitivity
to price changes. If the supply greatly outstrips the demand, the buyers have
more power than the suppliers.- Bargaining power of suppliers - the power
of suppliers when there are few alternative sources for the products'
components. When there are few substitutes, suppliers of raw materials,
TEST 2026 QUESTIONS WITH CORRECT
ANSWERS GRADED A+
◍ Mission.
Answer: A ------------ statement articulates an organization's purpose or
reason for existence.
◍ Define Primary research?.
Answer: Research tailored to the specific problem or challenge you are
trying to address.
◍ Bargaining power of suppliers.
Answer: for suppliers. Company can refuse to work with company or charge
higher prices
◍ Product-related.
Answer: Benefits provided by the good or service offered, usage rates, or
brand loyalty
◍ What are the common Primary Marketing Research Techniques?.
Answer: - Behavioral Observation - formal or informal observation of
customers and non-customers. Oldest method of primary research- In-depth
interviews - technique using one-on-one conversations to delve deeply into a
topic of interest- Focus Groups - Technique using small groups to delve
deeply into a topic of interest.- Social Listening - technique monitoring or
engaging with social media communities to gather information. - Survey
Research - technique that asks individual respondents to answer a
questionnaire- Experimental Research - technique that explores the impact
of one or more factors, such as the comparison of two marketing campaigns,
◍ What is the Group Think problem?.
, Answer: When a charismatic participant in a group manages to persuade
others to adopt their way of thinking. Members of the group accept a
viewpoint or conclusion that represents a perceived group position (even
when it conflicts with their own beliefs or judgment)
◍ Identify 3 functions of Marketing?.
Answer: The 3 functions of marketing are to identify, satisfy, and retain
customers.
◍ Analyticals.
Answer: individuals who are low on responsiveness and assertiveness
◍ Content marketing.
Answer: A subset of digital marketing, _____________involves the creation
and sharing of online material (such as social media posts) designed to
create interest in a product, service, or idea without directly promoting the
brand.
◍ Product application.
Answer: Positioning a product based off of how it is used as the best option
for that specific task and use
◍ Consumers born between 1974 and 1992.
Answer: Which example illustrates a market segment?
◍ Define product mix, product lines, and product depth?.
Answer: - Product Mix is the complete range of products offered for sale by
a company throughout its product lines, also known as product assortment. -
Product Lines are series of similar products focused on a sector that a
company creates under a single brand- Product Depth is the number of
versions offered for each product in the product line
◍ corporate vertical marketing system.
Answer: a single company owns all levels of production and distribution.
For example, Apple sells the products it designs and manufactures through
its own retail stores.
,◍ Controllable elements.
Answer: product, price, promotion, distribution, and research
◍ What is a SWOT analysis?.
Answer: As a situation analysis tool, SWOT analysis examines the internal
(controllable) and external (uncontrollable) factors that impact the
organization and its strategies. The internal factors are strengths and
weaknesses; the external factors are opportunities and threats. A SWOT
analysis gives an organization a clear picture of the situation in which it
operates and helps it determine which strategies to pursue.- Strengths,
Weaknesses, Opportunities, and Threats
◍ Define Public Relations.
Answer: The practice of creating and maintaining public goodwill through
publicity and nonpaid forms of communication
◍ What is omnichannel communication?.
Answer: Unified and consistent communication with customers across all
channels a company employs, including channels such as physical locations,
e-commerce, mobile applications, and social media. Rather than working in
parallel, communication channels and their supporting resources are
designed and orchestrated to cooperate. Companies that use an omnichannel
approach contend that a customer values the ability to engage with a
company through multiple avenues at the same time
◍ What is the marketing planning process?.
Answer: The steps an organization goes through to create a marketing plan
(includes analysis of the organization, customer, and market environment)
with specific objectives, strategies, and tactics for the marketing effort.
These steps include:- Identifying the marketing mission statement-
conducting a situational analysis- defining objectives- developing strategies
and tactics- monitoring and controlling
◍ Expressives.
Answer: individuals who are high on both responsiveness and assertiveness,
are animated, communicative and value building close relationships with
, others n
◍ Situational analysis.
Answer: understand what to do and how to do it.
◍ Mission statement.
Answer: identify how the marketing plan supports the companies mission
statement.
◍ Promotion.
Answer: includes several different components—traditional advertising,
sales _______, public relations, personal selling, social media, and digital
marketing. How you inform customers about the product.
◍ Identify the five forces in Porter's Five Forces model..
Answer: Porter's Five Forces model is a planning tool for how to identify
and analyze the competitive forces that shape a company's environment and
influence profitability. The model consist of the following five forces:-
Threat of new entrants / Barriers to Entry - The Likelihood that new
competitors will enter the market. High barriers to entry mean that the
investment of getting into the industry makes it difficult to compete with
current players in the market - Threat of substitute products or services - the
likelihood tha consumers will switch to a different type of product or service
that meets the same need. The existence of different products that fulfill the
same need increases the likelihood that customers will switch to alternatives.
- Rivalry - competition from other companies in the industry. For most
industries, the intensity of competitive rivalry is the major factor in
determining the competitiveness of the industry.- Bargaining power of
buyers - The power of customers to drive down prices if supply exceeds
demand. The bargaining power of customers is the ability of customers to
put a company under pressure, which also affects the customer's sensitivity
to price changes. If the supply greatly outstrips the demand, the buyers have
more power than the suppliers.- Bargaining power of suppliers - the power
of suppliers when there are few alternative sources for the products'
components. When there are few substitutes, suppliers of raw materials,
