1 of 68
Definition
A unique blend of product, place, promotion, and pricing strategies
designed to produce mutually satisfying exchanges with a target
market.
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implementation marketing mix
marketing portfolio matrix
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2 of 68
Definition
,For this to happen, there must be at least two parties, each must
have something of value for the other party, each part is capable of
communication and delivery, each party is free to accept or reject
the offer, and each must believe it is appropriate or desirable to deal
with the other party.
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evaluation control
exchange customer value
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3 of 68
Definition
This is the customers evaluation of a good or service in terms of
whether it has met their needs and expectations.
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cost competitive macro environmental force
customer satisfaction mission statement
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, 4 of 68
Definition
Marketers interest in this can: offer products that perform, earn trust,
avoid unrealistic pricing, give buyer facts, commitment in
service/support.
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portfolio matrix strategic planning
mission statement customer value
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5 of 68
Term
sales
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The rules people develop as a result About ______ of every dollar is used
of cultural values and norms. to go towards marketing costs.
The ________ orientation assumes
A ________ orientation defines business
people will buy more if
in terms of benefits its customers
aggressive selling techniques
see.
are used.
, Don't know?
6 of 68
Definition
A business unit that has low growth potential and small market share.
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groups dog
SWOT star
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7 of 68
Definition
The most successful of this depend on customer oriented personnel,
effective training programs, employees with authority and teamwork.
Give this one a try later!
marketing relationship marketing
marketing objective production orientation
Definition
A unique blend of product, place, promotion, and pricing strategies
designed to produce mutually satisfying exchanges with a target
market.
Give this one a try later!
implementation marketing mix
marketing portfolio matrix
Don't know?
2 of 68
Definition
,For this to happen, there must be at least two parties, each must
have something of value for the other party, each part is capable of
communication and delivery, each party is free to accept or reject
the offer, and each must believe it is appropriate or desirable to deal
with the other party.
Give this one a try later!
evaluation control
exchange customer value
Don't know?
3 of 68
Definition
This is the customers evaluation of a good or service in terms of
whether it has met their needs and expectations.
Give this one a try later!
cost competitive macro environmental force
customer satisfaction mission statement
Don't know?
, 4 of 68
Definition
Marketers interest in this can: offer products that perform, earn trust,
avoid unrealistic pricing, give buyer facts, commitment in
service/support.
Give this one a try later!
portfolio matrix strategic planning
mission statement customer value
Don't know?
5 of 68
Term
sales
Give this one a try later!
The rules people develop as a result About ______ of every dollar is used
of cultural values and norms. to go towards marketing costs.
The ________ orientation assumes
A ________ orientation defines business
people will buy more if
in terms of benefits its customers
aggressive selling techniques
see.
are used.
, Don't know?
6 of 68
Definition
A business unit that has low growth potential and small market share.
Give this one a try later!
groups dog
SWOT star
Don't know?
7 of 68
Definition
The most successful of this depend on customer oriented personnel,
effective training programs, employees with authority and teamwork.
Give this one a try later!
marketing relationship marketing
marketing objective production orientation
