Definition
Establish and maintain a positive image of the company among
various publics
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PR Management function Contact or Touch Point
PR Primary objectives PR Publicity
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Term
What is marketing?
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Advertising
Branding
Internet Internet Kiosks Interactive Television
Product Cell Phones Other Mobile Devices
Research
Strategy
Advertising Direct Marketing
Interactive/Internet Marketing Sales
TV Radio Magazines Newspapers
Promotion Publicity/PR Personal
Selling
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Definition
Not directly paid for or run under identified sponsor
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Interactive Marketing/Interactive
IMC And Branding
Media