1 of 20
Definition
Features are what a product offers, benefits are what a customer
gets from those features (It's what the product offers, its benefits)
- Smart phone
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Perceived value Aesthetic value
Social value Functional value
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, 2 of 20
Definition
Something that offers a product or service
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Control Person
Mission Organization
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3 of 20
Definition
Limited, long-term view, memorable, company lives by it
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Marketing Plan Values Statement
Mission Statement Vision Statement
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4 of 20
Definition
Features are what a product offers, benefits are what a customer
gets from those features (It's what the product offers, its benefits)
- Smart phone
Give this one a try later!
Perceived value Aesthetic value
Social value Functional value
Don't know?
, 2 of 20
Definition
Something that offers a product or service
Give this one a try later!
Control Person
Mission Organization
Don't know?
3 of 20
Definition
Limited, long-term view, memorable, company lives by it
Give this one a try later!
Marketing Plan Values Statement
Mission Statement Vision Statement
Don't know?
4 of 20
