1 of 96
Term
Key words to define PR
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the specific, measurable objectives you built into the plan are critical.
deliberate: intentional
planned: organized
performance: be responsive
public interest: mutually beneficial
two-way communication: feedback
management function: counseling
Ethics: behavior-what people do
Morality: concerns motivation- why people do things
, 1. Advocacy
2. Honesty
3. Expertise
4. Independence
5. Loyalty
6. Fairness
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2 of 96
Definition
Free flow of information
Competition
Disclosure of information
Safeguarding confidences
Conflicts of interest
Enhancing the profession
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Arthur W. Page Broad Categories of Research
Two-way Symmetrical What is improper conduct?
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, 3 of 96
Term
1800s: Press Agent Defined
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Cost efficient
Won over management
"A person whose work is to get
Penalties for ignoring public
publicity for an individual,
relations
organization, etc."
Easier to pay us than lawsuits
Should we outsource?
One-way communication
How soon do we need the results?
Uses mass media
How much will this research cost
Used to hype
us?
Don't know?
4 of 96
Term
Model 3: Two-Way Asymmetric Model
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Also known as the scientific
Relates to legislatures and
persuasion model
regulatory agencies on behalf of
-The PR person uses social
, the organization usually known as science theory and research:
"lobbying" surveys, polls
Cost efficient Free flow of information
Won over management Competition
Penalties for ignoring public Disclosure of information
relations Safeguarding confidences
Conflicts of interest
Easier to pay us than lawsuits Enhancing the profession
Don't know?
5 of 96
Definition
Crisis Management, Internal Communications, and providing
strategic communications advice.
In the business of building reputation and creating trust.
Give this one a try later!
Basic elements that
Ethical Internet Transparency
characterize public relations
Ethical Dealings/ Internet
Public Relations
Transparency
Don't know?
6 of 96
Term
Key words to define PR
Give this one a try later!
the specific, measurable objectives you built into the plan are critical.
deliberate: intentional
planned: organized
performance: be responsive
public interest: mutually beneficial
two-way communication: feedback
management function: counseling
Ethics: behavior-what people do
Morality: concerns motivation- why people do things
, 1. Advocacy
2. Honesty
3. Expertise
4. Independence
5. Loyalty
6. Fairness
Don't know?
2 of 96
Definition
Free flow of information
Competition
Disclosure of information
Safeguarding confidences
Conflicts of interest
Enhancing the profession
Give this one a try later!
Arthur W. Page Broad Categories of Research
Two-way Symmetrical What is improper conduct?
Don't know?
, 3 of 96
Term
1800s: Press Agent Defined
Give this one a try later!
Cost efficient
Won over management
"A person whose work is to get
Penalties for ignoring public
publicity for an individual,
relations
organization, etc."
Easier to pay us than lawsuits
Should we outsource?
One-way communication
How soon do we need the results?
Uses mass media
How much will this research cost
Used to hype
us?
Don't know?
4 of 96
Term
Model 3: Two-Way Asymmetric Model
Give this one a try later!
Also known as the scientific
Relates to legislatures and
persuasion model
regulatory agencies on behalf of
-The PR person uses social
, the organization usually known as science theory and research:
"lobbying" surveys, polls
Cost efficient Free flow of information
Won over management Competition
Penalties for ignoring public Disclosure of information
relations Safeguarding confidences
Conflicts of interest
Easier to pay us than lawsuits Enhancing the profession
Don't know?
5 of 96
Definition
Crisis Management, Internal Communications, and providing
strategic communications advice.
In the business of building reputation and creating trust.
Give this one a try later!
Basic elements that
Ethical Internet Transparency
characterize public relations
Ethical Dealings/ Internet
Public Relations
Transparency
Don't know?
6 of 96
