STC 114 FINAL EXAM 3 QUESTIONS
WITH 100% CORRECT ANSWERS
Which of the following are the two categories of copy that print advertising uses?
display and body
headline and text
tagline and slogan
overlines and underlines
headlines and subheads - Answer-display and body
On September 19, 2021, there was a truck advertising Wilmore Funeral Home. Their ad
says, 'Don't get vaccinated.' However, Wilmore Funeral Home wasn't real; the website
written on the truck led to a page that said, 'Get vaccinated now. If not, see you soon."
This is an excellent example of ads placed on ________.
Public media
Out-of-home media
Broadcast media
Transit media
External media - Answer-Out-of-home media
Sam is developing a media plan for a shoe company that just went national. What is his
first step in developing the media plan?
identifying the target audience.
creating a media strategy.
determining the reach and frequency of the plan.
creating media objectives.
determining what media to use. - Answer-identifying the target audience.
Which of the following is NOT a type of advertising found within the newspaper?
Classified
Display
Inserts
Skyscraper - Answer-Skyscraper
Which of the following is NOT considered to be an advantage of advertising in
magazines?
ability to reach specialized audiences
long life span
, flexibility that allows advertisers to react quickly to changes in the market
visual quality - Answer-flexibility that allows advertisers to react
Nike shows a great example of using ________. Nike does not only showcase its
products but also shares all the inspiring figures' core values and stories connected with
Nike. Recently, Nike shared Virgil Abloh's CODES on their social media account,
celebrating his legacy on individuals' work, world, and culture.
Product placement
Branded entertainment
User-generated content
Guerilla marketing
Corporate social responsibility - Answer-Branded entertainment
Let's assume a company is planning to introduce a new range of beauty and skincare
products. In such a scenario, the company can leverage a certain metric to identify
markets with high potential for beauty and skincare products. This metric is known as
________. This metric can be used to compare the sales of beauty and skincare
products in a particular city with the national average, considering the city's population.
For instance, if the __________ for beauty and skincare products in a particular city is
120, it implies that the sales of beauty and skincare products in that city are 20% higher
than the national average. This would indicate a strong market for beauty and skincare
products in that city, prompting the company to focus its marketing efforts and allocate
resources to that specific city.
product development index (PDI)
category development index (CDI)
brand development index (BDI)
buying power index (BP - Answer-category development index (CDI)
What is NOT a reason for using a reach objective in media planning?
To help a brand to maintain prominence and remain at the forefront of consumers'
minds within a competitive marketplace
To introduce new products or services
For established brands to engage with existing customers through their seasonal
promotions
To improve brand recognition and image - Answer-To help a brand to maintain
prominence and remain at the forefront of consumers' minds within a competitive
marketplace
The success of an online ad is measured by ________.
showings
exposure
frequency
WITH 100% CORRECT ANSWERS
Which of the following are the two categories of copy that print advertising uses?
display and body
headline and text
tagline and slogan
overlines and underlines
headlines and subheads - Answer-display and body
On September 19, 2021, there was a truck advertising Wilmore Funeral Home. Their ad
says, 'Don't get vaccinated.' However, Wilmore Funeral Home wasn't real; the website
written on the truck led to a page that said, 'Get vaccinated now. If not, see you soon."
This is an excellent example of ads placed on ________.
Public media
Out-of-home media
Broadcast media
Transit media
External media - Answer-Out-of-home media
Sam is developing a media plan for a shoe company that just went national. What is his
first step in developing the media plan?
identifying the target audience.
creating a media strategy.
determining the reach and frequency of the plan.
creating media objectives.
determining what media to use. - Answer-identifying the target audience.
Which of the following is NOT a type of advertising found within the newspaper?
Classified
Display
Inserts
Skyscraper - Answer-Skyscraper
Which of the following is NOT considered to be an advantage of advertising in
magazines?
ability to reach specialized audiences
long life span
, flexibility that allows advertisers to react quickly to changes in the market
visual quality - Answer-flexibility that allows advertisers to react
Nike shows a great example of using ________. Nike does not only showcase its
products but also shares all the inspiring figures' core values and stories connected with
Nike. Recently, Nike shared Virgil Abloh's CODES on their social media account,
celebrating his legacy on individuals' work, world, and culture.
Product placement
Branded entertainment
User-generated content
Guerilla marketing
Corporate social responsibility - Answer-Branded entertainment
Let's assume a company is planning to introduce a new range of beauty and skincare
products. In such a scenario, the company can leverage a certain metric to identify
markets with high potential for beauty and skincare products. This metric is known as
________. This metric can be used to compare the sales of beauty and skincare
products in a particular city with the national average, considering the city's population.
For instance, if the __________ for beauty and skincare products in a particular city is
120, it implies that the sales of beauty and skincare products in that city are 20% higher
than the national average. This would indicate a strong market for beauty and skincare
products in that city, prompting the company to focus its marketing efforts and allocate
resources to that specific city.
product development index (PDI)
category development index (CDI)
brand development index (BDI)
buying power index (BP - Answer-category development index (CDI)
What is NOT a reason for using a reach objective in media planning?
To help a brand to maintain prominence and remain at the forefront of consumers'
minds within a competitive marketplace
To introduce new products or services
For established brands to engage with existing customers through their seasonal
promotions
To improve brand recognition and image - Answer-To help a brand to maintain
prominence and remain at the forefront of consumers' minds within a competitive
marketplace
The success of an online ad is measured by ________.
showings
exposure
frequency
