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A _______ growth opportunity is one in which a retailer introduces a new retail format
directed toward a market segment that's not currently served by the retailer.
a. retail format development
b. diversification
c. market penetration
d. market expansion
e. market divestment
b. diversification
The _______ is the set of steps a retailer goes through to develop a strategy and plan.
a. strategic retail planning process
b. situation audit
c. strategic retail implementation
d. strategic retail control process
e. tactical retail implementation
a. strategic retail planning process
,Which of the following is (are) advantage(s) of "freestanding sites?"
a. High rent, but visible location.
b. Easy access and parking for customers.
c. Synergistic direct competition.
d. Restrictive hours.
e. All of the above are advantages of freestanding sites.
b. Easy access and parking for customers.
In downtown Lincoln, old buildings have been modernized, cracked sidewalks have
been replaced with wide brick walks, and a new multipurpose office building has
opened. This is an example of:
a. modernization.
b. trade zone expansion.
c. retail segmentation.
d. commercialization.
e. gentrification.
e. gentrification.
, As Ashley drove down Fairfax Road, she noticed a group of adjacent stores. In the
group, she saw a hair salon, a pizzeria, a large discount store, an optometrist, and a
grocery store. All the stores had entrances into a parking lot, which was landscaped
with trees and flowers. This type of shopping center is an example of a:
a. mixed-use development.
b. lifestyle center.
c. secondary trade area.
d. neighborhood shopping center.
e. theme/festival center.
d. neighborhood shopping center.
Lowe's and Best Buy would most likely be found in a shopping center.
a. power
b. mixed use
c. convenience/community
d. theme/festival
e. central business district (CBD)
a. power