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Principles of design
Balance, Emphasis, Movement, Pattern, Repetition, Proportion, Rhythm, Variety,
Unity.
Above the fold
Within the upper half of a newspaper page, or the area of a website that can
be seen when it opens, without scrolling down
addictive colors
A system in which when the values of RGB are 0 the result is black, and when
the values are all 255 the result is white
aligning
Positioning objects in specific relationship to each other on a given axis.
,annual report
A financial report to shareholders of a public corporation. Graphic designers
play a big role in the creation of annual reports because they contain many
graphics
Anti-aliasing
the smoothing of jagged pixel edges in an image or graphic.
application bar
document window area containing menus, additional buttons, and the title bar
artboard
In adobe illustrator, the area in which one works
asymmetrical balance
the type of balance when both sides of the central axis are not identical, yet
appear to have the same visual weight
bevel
giving a 3d appearance to an otherwise flat looking graphic. Add shadows and
highlights to an object's edges
, bounding box
a rectangle with handles that appears around an object or type and can be
used to change dimensions, also called a transform controls box
bleed (bleed edge)
A printed color or image that extends past the trimmed edges of a page,
usually 1/8th inch
branding
The Practice of establishing a memorable reputation for a product or a
company
core message
positioning words and phrases
Corporate identity
the overall image of a corporation or firm or business in the minds of diverse
publics, such as customers and investors and employees.
color
An element of art and design that has 3 properties: Hue, value, intensity