AIPMM CPM Practice Exam | Certified Product Manager Study Guide PDF

AIPMM CPM Practice Exam |
Certified Product Manager
Study Guide PDF
Nature and characteristic of a service - ANSWER-intangibility
inseparability
variability
perishability


What are the 4 Kotler's Market Strategies? - ANSWER-Product
Price
Promotion
Place


What are Porter's 5 forces? - ANSWER-Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers

,What are the 7 phases of PLC? - ANSWER-Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire


What are the steps of NPD? (Phases) - ANSWER-Conceive
Plan
Develop
Qualify


What is the strategy for existing market/existing product? (Ansoff's Growth
Matrix) - ANSWER-Market Penetration


What is the strategy for existing market/new product? (Ansoff's Growth Matrix) -
ANSWER-Product Development


What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) -
ANSWER-Market Development


What is the strategy for new market/new product? (Ansoff's Growth Matrix) -
ANSWER-Diversification

, Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited - ANSWER-Introduction


Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets - ANSWER-Growth


Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets - ANSWER-Maturity


Market Objective: Harvest/Deletion