GB 350 Final Cascio Exam Questions
and Answers
Societal - ANSWER-Better place brands is a collection of eCommerce coffee and
apparel brands. Each brand is associated with a particular dog breed. Better place
brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does BPB have?
Market Penetration - ANSWER-Pet Shed is a local pet grooming service. IN the past,
the Pet Shed only offered in house grooming and customers would bring their pets to
the business location for services. Recently, Pet Shed started offering "Zoom
Groom", a mobile service through which employees travel to customer homes and
provide a quick pet wash.
NOT - All (not sure the correct answer) - ANSWER-Which of the follow statements
BEST includes all of the criteria for good marketing objectives?
False - ANSWER-Companies earn product/service differentiation competitive
advantages when they are efficient enough to charge lower prices for their products
as compared with competitors.
Problem Child/question marks - ANSWER-According to the BCG Matrix, brand/SBUs
with low market share dominance and high growth are know as?
Threats/External - ANSWER-When conducting a SWOT/situation analysis,
marketers should consider ________, which are ___________ factors that can
influence marketing strategy.
Establishing Timelines - ANSWER-Which of the following is part of the
implementation stage of the marketing plan?
Undifferentiated - ANSWER-A widget producer sells boxes of widgets. All boxes
have one dozen widgets each, and customers pay $3.99 per box, regardless of how
many boxes they purchase. For example, a business customer who purchases 20
boxes will pay the same amount per box as an individual customer who purchases 1
box.
SBUs have control over their own resources - ANSWER-Which of the following is a
characteristic of strategic business units (SBUs)?
True - ANSWER-Strategic planning is an ongoing process.
Core Innovation - ANSWER-Anheuser Busch, maker of Budweiser and other beer
brands, developed a zero carb beer named Next, which is aimed at younger, health-
and Answers
Societal - ANSWER-Better place brands is a collection of eCommerce coffee and
apparel brands. Each brand is associated with a particular dog breed. Better place
brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does BPB have?
Market Penetration - ANSWER-Pet Shed is a local pet grooming service. IN the past,
the Pet Shed only offered in house grooming and customers would bring their pets to
the business location for services. Recently, Pet Shed started offering "Zoom
Groom", a mobile service through which employees travel to customer homes and
provide a quick pet wash.
NOT - All (not sure the correct answer) - ANSWER-Which of the follow statements
BEST includes all of the criteria for good marketing objectives?
False - ANSWER-Companies earn product/service differentiation competitive
advantages when they are efficient enough to charge lower prices for their products
as compared with competitors.
Problem Child/question marks - ANSWER-According to the BCG Matrix, brand/SBUs
with low market share dominance and high growth are know as?
Threats/External - ANSWER-When conducting a SWOT/situation analysis,
marketers should consider ________, which are ___________ factors that can
influence marketing strategy.
Establishing Timelines - ANSWER-Which of the following is part of the
implementation stage of the marketing plan?
Undifferentiated - ANSWER-A widget producer sells boxes of widgets. All boxes
have one dozen widgets each, and customers pay $3.99 per box, regardless of how
many boxes they purchase. For example, a business customer who purchases 20
boxes will pay the same amount per box as an individual customer who purchases 1
box.
SBUs have control over their own resources - ANSWER-Which of the following is a
characteristic of strategic business units (SBUs)?
True - ANSWER-Strategic planning is an ongoing process.
Core Innovation - ANSWER-Anheuser Busch, maker of Budweiser and other beer
brands, developed a zero carb beer named Next, which is aimed at younger, health-
