GB 350 Final Exam Questions and
Answers
a strategic business unit's (SBUs) marketing planning will depend on marketing
planning from other SBUs within an organization - ANSWER-false
a local clothing retailer has a loyalty program that allows customers to earn points
toward their next purchase each time they buy a product. the goal of the program is
to increase the amount of existing products bought by the retailer's existing
customers. which strategic alternative from ansoff's matrix does this scenario
describe? - ANSWER-market penetration
the federal trade commission has __ bureaus. - ANSWER-3
which of the following is a reason why an organization or industry would self-
regulate? - ANSWER-avoid future legal intervention
which of the following is NOT a factor influencing employees' tendencies to behave
unethically? - ANSWER-all of these are factors influencing employees' behaviour to
behave unethically
the foreign corrupt practices act (fcpa) prohibits which of the following illegal
activities? - ANSWER-bribery
benefit (B) corporations are a legal form of organization that allow companies to... -
ANSWER-balance economic goals with social and/or environmental goals
which of the following is a condition for exchange? - ANSWER-all of these are
conditions for exchange
justifying premium prices and meeting consumer performance expectations are
obstacles facing which marketing management philosophy/orientation? - ANSWER-
societal
the baldrige performance excellence award is granted to organizations that exhibit a
___ - ANSWER-total business
organizations with __ philosophies/orientations focus on short-term transactions,
while organizations with ___ philosophies/orientations focus on building long-term
relationships with customers. - ANSWER-sales; market
which of the following would be a characteristic of a market-oriented firm? -
ANSWER-effective employee training
Answers
a strategic business unit's (SBUs) marketing planning will depend on marketing
planning from other SBUs within an organization - ANSWER-false
a local clothing retailer has a loyalty program that allows customers to earn points
toward their next purchase each time they buy a product. the goal of the program is
to increase the amount of existing products bought by the retailer's existing
customers. which strategic alternative from ansoff's matrix does this scenario
describe? - ANSWER-market penetration
the federal trade commission has __ bureaus. - ANSWER-3
which of the following is a reason why an organization or industry would self-
regulate? - ANSWER-avoid future legal intervention
which of the following is NOT a factor influencing employees' tendencies to behave
unethically? - ANSWER-all of these are factors influencing employees' behaviour to
behave unethically
the foreign corrupt practices act (fcpa) prohibits which of the following illegal
activities? - ANSWER-bribery
benefit (B) corporations are a legal form of organization that allow companies to... -
ANSWER-balance economic goals with social and/or environmental goals
which of the following is a condition for exchange? - ANSWER-all of these are
conditions for exchange
justifying premium prices and meeting consumer performance expectations are
obstacles facing which marketing management philosophy/orientation? - ANSWER-
societal
the baldrige performance excellence award is granted to organizations that exhibit a
___ - ANSWER-total business
organizations with __ philosophies/orientations focus on short-term transactions,
while organizations with ___ philosophies/orientations focus on building long-term
relationships with customers. - ANSWER-sales; market
which of the following would be a characteristic of a market-oriented firm? -
ANSWER-effective employee training
